Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why
Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable. Wow, Google, the company that dominates the display advertising market, just admitted that over half […]
Facebook Is Finally Rolling Out The Ability To Search For Posts
Facebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be rolling out the search update for desktop and the iOS mobile app starting this week for English language users in the United States. The announcement comes more than a year after Facebook promised to give […]
Navigating The Modern Ad Serving Stack, Part 1: Direct Orders
Confusion in ad tech abounds, especially around the various forms of ad buying and ad serving. In this series, we shine some light on the fundamentals of modern ad serving, and how each of the buying methods fit into the big picture.
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You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your SEO, SEM, mobile, local and social […]
SMBs Should Jump On The Mobile Payments Train In 2015
2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than ever. In the coming year, mobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics, Changing Landscape of Mobile Payments, with […]
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Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US
New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent. Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the […]
FTC’s First Twitter Disclosure Crackdown Is A Wake-Up Call
The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear that federal regulators are serious about monitoring social media marketing, even on employees’ personal accounts. At issue was Deutsch LA’s marketing on behalf of Sony’s PlayStation Vita in 2012. The agency set up a […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
New Facebook Search: Local Ignored Again — Big Mistake
Facebook Search Finally Lets You Search For Posts Again
Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
Close More Clients With A Quick Local Site Audit
The 4 Hardest Parts Of SEO
For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist
Online Marketing News From Around The Web:
Affiliate Marketing
The Dangers of Toolbars and Adware in B2B Affiliate Programs, performinsider.com
Analytics
Data: The Center Of Media’s Biggest Custody Battle, www.adexchanger.com
Blogs & Blogging
39 Blogging Tools to Help You Work Faster, thenextweb.com
5 Headline Types You Underestimate When Writing a Blog Post, www.blogherald.com
8 Ways to Take your Blog From Existence to Greatness, www.problogger.net
Do You Know Your Blog’s Audience? Don’t Be So Sure., www.searchengineguide.com
How to Improve Your Business Blogging, smallbiztrends.com
How to Start a WordPress Blog, www.razorsocial.com
How I Reached 100,000 Visitors with These 7 Rules, www.quicksprout.com
Business Issues
Aliens in the Valley: The complete history of Reddit, mashable.com
Amazon’s German Staff in New Walkout, www.wsj.com
Apple’s first employee: The remarkable odyssey of Bill Fernandez, www.techrepublic.com
Linkedin Exec Says Marketers Make the Best CEOs, www.adweek.com
Content Marketing
7 Ways to Turn Your Employees Into an Army of Content Creators, www.searchenginepeople.com
How The Economist Pimps Old Content To Sell Subscriptions, www.aimclearblog.com
How To Curate Content Like A Pro: 8 Lessons, contentmarketinginstitute.com
How Using LinkedIn Helps Content Marketing Succeed, relevance.com
Meet Toshiba Medical’s Secret Content-Marketing Weapon, adage.com
The Biggest Mistake Content Marketers Make Occurs Before They Even Start Publishing, contently.com
Top-Quality Content Has No Inhibitions, www.compukol.com
Traditional Publicity vs. Content Marketing – Which delivers?, zacjohnson.com
Visual-Merchandising Secrets for Better Content Engagement, contentmarketinginstitute.com
Copywriting, Design & Usability
4 UX Lessons I Learned Playing with Toys, uxmag.com
Responsive Web Design: An Vital Step For User Experience, tim-bonner.com
Display & Contextual Advertising
Display that Produces Results, performinsider.com
Domaining
Create Shorter Vanity Tracking Links With A Custom Domain, hotblogtips.com
Inc. Magazine Shares Stories of Domain Acquisitions, www.domaininvesting.com
US Dept of Commerce Strickling: No Firm Deadline To Give Up Control Over ICANN, www.thedomains.com
E-Commerce
3 Ecommerce Design Changes That Can Bring Big Results This Holiday Season, madlemmings.com
47% of Ecommerce Sites Commit This Usability SNAFU, www.getelastic.com
6 Checkout Changes to Minimize Abandonment, www.practicalecommerce.com
B2B e-commerce tops a list of emerging industries, www.internetretailer.com
E-Commerce 101: 12 Ways to Optimize For the Holidays, www.searchenginejournal.com
Green Monday is the poor man’s Cyber Monday, MarketWatch
How are retailers promoting click & collect online?, econsultancy.com
How do product recommendations influence buyer behavior?, econsultancy.com
How should retailers prioritize omnichannel initiatives?, www.internetretailer.com
Email Marketing
12 Ways to Improve Email Deliverability, blog.kissmetrics.com
Abandonment = Opportunity: Five Tips to Boost Remarketing Revenue, blog.returnpath.com
How to use heat maps to increase your email sign ups, myemma.com
Six Email A/B Tests You Can Run Today (And Get Results), blog.crazyegg.com
General Internet Marketing
5 Ways Digital Marketing Will Change in the Coming Year, smallbiztrends.com
What You Need to Know About the Global Ad Market, adage.com
Why are digital marketers struggling to keep up with consumers?, digiday.com
Mobile/Local Marketing
55 US Mobile Facts Every Marketer Needs For 2015, heidicohen.com
Can in-store mobile save the day as retail foot traffic plummets?, www.mobilecommercedaily.com
Mobile shopping spurred on by consumer spontaneity, www.mobilecommercedaily.com
More Proof of Mobile Marketing Dominance, performinsider.com
Will Holiday Gift-Givers Use Mobile In-Store Payments?, www.emarketer.com
Yahoo pitted against Twitter as mobile advertising opportunities expand, www.mobilemarketer.com
Reputation Management
The Secret to Protecting Your Brand Starts with Your Name, smallbiztrends.com
Social Media
10 Pinterest Tips for Smart Brands, simplymeasured.com
14 Social Media Experts Share Efficiency Tips, profitblitz.com
19 Free Social Media Analytics Tools for Marketers, blog.bufferapp.com
6 Tips for Successful Instagram Photo Contests, blog.rivaliq.com
7 Ideas to keep pace with the furious pace of social media change, www.businessesgrow.com
7 Things to Consider Before Calling it Quits on Facebook in 2015, blogs.constantcontact.com
Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms, www.adweek.com
Facebook Just Told Us How to Do Facebook Marketing, www.convinceandconvert.com
Facebook Wants to be Your Wallet: Are You Ready?, blog.hootsuite.com
Facebook’s Crackdown on “Overly Promotional” Page Posts, www.verticalresponse.com
Hachette to Experiment With Selling Books on Twitter, www.nytimes.com
How social selling sparks business at Thomson Reuters, www.internetretailer.com
How to Automate Your Social Media Marketing the Right Way in 2015, blogs.constantcontact.com
How to Improve Your Tweets Using Twitter Analytics, www.socialmediaexaminer.com
How To Use Twitter Ads for Lead Generation, blog.adstage.io
Instagram Testing Advertiser Surveys?, allfacebook.com
Report: 68% of CEOs Have NO Social Media Presence, www.marketingtechblog.com
Three Ways to Customize Content Across Social Channels for Greater Response, www.marketingprofs.com
Twitter’s Former Head of Product Leaves Company, www.wsj.com
The Content Marketer’s Guide to Facebook Sponsored Posts, contently.com
Why You Shouldn’t Forget About Pinterest, www.johnchow.com
Video
5 things we learned about digital video in 2014, digiday.com
How-to Set Up YouTube’s Fan Funding Tip Jar Feature, www.reelseo.com
Quick cuts within online videos: the way to hold your customers attention?, econsultancy.com
Vimeo starts offering 4K downloads, but shies away from streaming, gigaom.com
YouTube Creator Blog: Mystery solved: What happens when you upload a video with music, youtubecreator.blogspot.com
YouTube Offering Its Stars Bonuses, www.wsj.com
DON’T MISS OUT! The agenda for Marketing Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong! SMX has practical tips & techniques for those experienced with SEO & SEM plus a welcoming environment for beginners. Learn more!
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