Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt
We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a gaming prodigy. Or so everyone […]
Twitter Will Track The Mobile Apps Users Have Downloaded
Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start collecting data on the mobile apps that its users have downloaded. The move, first reported today by Re/Code and laid out on a new support page, is meant to help the company “build a more personal […]
Why Apple Is Suddenly Poised To Take On Facebook
Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant Media, Adelphic, AdRoll, GET IT […]
While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks
With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains unquestionable, but new research shows that the 10-year-old network is settling into slower growth mode. In the last six months, Facebook grew more slowly than all the other major social networks, measured by either increases in […]
8 Reasons Why Digital Advertising Works For Brands
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) […]
From CMO To President: Taking The Reins At Domino’s Pizza
In October of this year, after serving six years as CMO, Russell Weiner was named President of Domino’s Pizza USA. During his tenure as CMO, Weiner led marketing, brand leadership, and product innovation for the world’s second largest pizza company, and was responsible for helping reinvent 80 percent of the brand’s menu – a change […]
Competitive Advantages With Engagement Analytics
In my previous article, I showed how marketing has transitioned to customer engagement. For companies looking to be successful using this new mindset, standard web analytics programs deliver very little value and could be classified as simply dead. Ever since the origin of web servers that delivered our websites, web analytics has essentially been the same. Back then, […]
Best Practice Pros: How Groupon Manages Its Email Programs
Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, […]
Facebook CEO Mark Zuckerberg Will Hold Another Public Q&A On Dec. 11
Ask Mark anything … again. Facebook announced today that it will hold another public Q&A session with CEO Mark Zuckerberg on Dec. 11 at the company’s Menlo Park headquarters. Given that the “Q&A With Mark” will come about one month after Zuckerberg’s first such session, it appears that they will be regular events for the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
German Legislator Calling For Google Breakup Has Serious Conflict Of Interest
How To Write A Meta Description That Gets Click-Throughs
Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)
According To Google, Barack Obama Is King Of The United States
Online Marketing News From Around The Web:
Blogs & Blogging
How to Drive Qualified Traffic to Your Blog Without Any Heavy Lifting, www.impactbnd.com
Nail Your Home Building Company’s Blog Topics, www.paveya.com
Business Issues
The Gender Pay Gap Revealed in Tech, www.glassdoor.com
Vladimir Vapnik Joins Facebook AI Research, www.facebook.com
Content Marketing
14 Actionable Content Marketing Tips for Small Businesses, blog.getresponse.com
25 Content Marketing Truths, contentmarketinginstitute.com
3 Secret Ingredients for Making Your Content More Share-Worthy, contently.com
Content Marketing = Sales $, otherwise, Don’t Do It, fearlesscompetitor.com
Generating New Content Ideas: How to See Content Everywhere, www.stonetemple.com
How to make 8 pieces of content from 1 piece of content, www.convinceandconvert.com
Measuring The ROI Of Your Content Marketing, blog.visual.ly
Please Stop Calling Content Marketing “Brand Journalism”, relevance.com
This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants, www.annhandley.com
Where Brand Journalism and Native Advertising Can Fit Within Content Marketing, www.toprankblog.com
Conversion Optimization
4 Ad Technologies Destined to Rock Your Conversions, blog.crazyegg.com
Copywriting, Design & Usability
How to Master the Balancing Act Between Web Design and Functionality, www.marketingprofs.com
The Secrets Publishers Don’t Tell You About Redesigns, www.adexchanger.com
Display & Contextual Advertising
Who’s Winning the Display Ad Campaign Feast for Black Friday, blog.similarweb.com
Domaining
Google.com Domain Should Be Covered By Search De-Listing, Say European Regulators, techcrunch.com
E-Commerce
101 Ways to Use Data, for Ecommerce, www.practicalecommerce.com
8 Tactics of High Converting Ecommerce Sites, www.getelastic.com
Amazon Bundling Strategies For Greater Profits This Holiday Season, www.marketingwords.com
Holiday e-retail increases at least 11% so far this season, www.internetretailer.com
Make Cyber Monday More Than a One-Day Deal, adage.com
Email Marketing
A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format, www.kayakonlinemarketing.com
Email Still Reigns for Notifications, blog.messagesystems.com
Highlights in Inbox: Help during the holidays, gmailblog.blogspot.com
What drives more traffic to your site, Email or Social Media?, www.stateofdigital.com
General Internet Marketing
How to Create an Effective Media Plan Using Digital Marketing, www.searchenginepeople.com
Mobile/Local Marketing
Facebook is simply crushing it in mobile, qz.com
How to Track Mobile App Conversions, www.convinceandconvert.com
iPhone 6 And 6 Plus Are Shifting Reading Away From iPad, Study Finds, techcrunch.com
The holiday shopping season prepares for its mobile moment, www.internetretailer.com
The mistakes publishers make with mobile apps, digiday.com
Social Media
5 Facebook Holiday Marketing Tips for SMBs, allfacebook.com
5 Types of Engaging Thanksgiving Campaigns, blog.unmetric.com
6 Brands That Used Tinder as a Social Media Platform, contently.com
Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights, allfacebook.com
How a Small Business Turns Instagram Followers into Customers, www.verticalresponse.com
How Applebee’s, Buffalo Wild Wings, Chili’s, and More Connect with Customers on Facebook, simplymeasured.com
Should Your Facebook Posts Be Geared More Toward Lifestyle Branding for Better Engagement?, blogs.constantcontact.com
Social media success through cultural nuance, www.businessesgrow.com
Thanksgiving Weekend Advice for Social Marketers, simplymeasured.com
The complete guide to Instagramming your Thanksgiving dinner, qz.com
The Hidden Social Media Metrics You Should Pay Attention To, www.dexmedia.com
The most popular product on Pinterest is. . . ., www.marketingpilgrim.com
Twitter Grants Head of Product $9.5 Million in Equity, Wall Street Journal
Twitter has talked to Bieber-backed Shots, www.cnbc.com
Twitter keeps pecking away at e-commerce, www.internetretailer.com
Why the Social Media “Magic Button” is a Big, Fat Lie, lkrsocialmedia.com
Video
How To Increase YouTube Income by 60%, www.johnchow.com
Retailers turn to Facebook video ads to drive sales this season, www.internetretailer.com
The Complete Guide to Optimizing Your YouTube Channel Layout, www.reelseo.com
Why Time Inc. Is Going Big on Branded Video, www.adweek.com
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