Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps
Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […]
Patriots’ #1MillionPatriots Twitter Celebration Interrupted By A Racist Troll
Beware social media robots; they don’t always know a troll when they see one. The New England Patriots are the latest to learn that embarrassing lesson after the NFL team’s Twitter account auto-posted a racial slur in an image Thursday. In celebration of becoming the first NFL team to hit 1 million Twitter followers, the […]
Volvo Creates Virtual Reality Tour Of XC90 SUV
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […]
Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that people haven’t lost interest in privacy; they’re just resigned to a loss of control over their personal information. That’s according to a new survey based report from the Pew Research Center. […]
How To Hack The B2B Buying Cycle
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time.
Though People Trust Other Consumers Most, Brands Still Have A Role To Play
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically — and how brands must adjust.
Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort
Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ […]
Google+ Makes It Easier To See Your Mentions
Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the notification button, in the upper-right hand corner of the site, but notifications also include +1s, messages and other interactions. The Mentions tab gives […]
Mike Myers And His Sears Canada Employee Brother Attempt To Save The Company With An Ad
If anything can save the struggling company, it’s this quirky, hilarious and on-target video ad.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
4 Easy & Honest SEO Mistakes That Could Penalize Your Site
Type Or Speak “Hodor” To Google & Get A Game Of Thrones Surprise
For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match
French Court Trying To Impose Right-To-Be-Forgotten Decision On Google Worldwide
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing? Don’t Get Tangled Up in Definitions!, www.amnavigator.com
Blogs & Blogging
The REAL key to success when it comes to blogging, www.johnchow.com
Business Issues
Sprint CMO Jeff Hallock to Depart Amid Agency Review, adage.com
Facebook’s Newest Data Center Is Now Online In Altoona, Iowa, techcrunch.com
Content Marketing
4 Content Marketing Initiatives You Need in 2015, contentmarketinginstitute.com
4 Strategies To Brand Power Your Content, smallbiztrends.com
A/B Testing Your Content Marketing Strategy, blog.crazyegg.com
Copywriting, Design & Usability
Five Tips for Giving the Right Feedback on Web Design, www.marketingprofs.com
The Most Effective Website Redesign Strategy, www.widerfunnel.com
Think Twice Before You Switch to Responsive Design, www.conductor.com
E-Commerce
2014 Holiday Online Retail Stats, www.getelastic.com
3 Easy, Last-Minute Black Friday Ideas You Can Use, www.verticalresponse.com
5 Ways to Get Traffic to Your E-commerce Website, www.searchenginepeople.com
Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?, streetfightmag.com
Kahuna Looks to On-Site Messaging to Solve Cart Abandonment, performancein.com
Retailers might not be prepared for mobile shopping this holiday season, www.internetretailer.com
The Future of Ecommerce is in Customer Engagement, smallbiztrends.com
64% of Top 1000 e-retailers offer free shipping, www.internetretailer.com
Wal-Mart’s e-commerce sales grow 21% in Q3, Internet Retailer
Why global retailers are taking a multichannel approach, econsultancy.com
Email Marketing
Is Your Personalized Email Game Up to Holiday Demands?, www.emarketer.com
The Role of Email Marketing in the Buying Process, blog.getresponse.com
Turn Your Email Signature into a Content Promotion Asset, relevance.com
General Internet Marketing
Why Combined Campaigns Benefit Your Marketing, www.marketingprofs.com
Internet Marketing Industry
Coca-Cola Adds North American Content VP, adage.com
Janrain Ranked Number 73 Fastest Growing Company on Deloitte’s 2014 Technology Fast 500, janrain.com
Vungle + Brightroll Talk Mobile Video And More, www.vungle.com
Unmetric Partners With Social@Ogilvy to Support Data-Driven Creativity for Social Campaigns, www.prweb.com
Mobile/Local Marketing
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption, streetfightmag.com
CPG brands must avoid blanket approach on mobile, www.mobilemarketer.com
Facebook Apps Rule the Mobile Landscape, allfacebook.com
Facebook mobile ad chief says mobile marketing is (and must be) highly personal, VentureBeat
Google’s Spero on Mobile Commerce: “The Consumer Has All the Power”, blogs.wsj.com
Mobile Gives Boost to Western Europe Ad Market, www.emarketer.com
Mobile Marketing: Are You Ready for the Revolution?, www.socialmediaexaminer.com
Shoppers Turn to Smartphones and Tablets to Cash In Coupons, www.emarketer.com
Wearables Now Have Programmatic Ads, www.adweek.com
Social Media
“The Big 3″ Social Platforms Favored for Content Distribution, relevance.com
20 Surefire Ways To Get More Retweets on Twitter, www.webaholic.co.in
2014 Holiday Social Marketing Trends, www.stateofdigital.com
73% of #Twitter Users Shop Online Each Month, www.mediabistro.com
Average Fortune 100 Brand Has 320 Social Media Accounts, allfacebook.com
Connecting Social Media to the Real World, www.ducttapemarketing.com
Extend Your Professional Brand to SlideShare with One Click, blog.linkedin.com
Facebook’s new privacy policy shows it still wants to crack the e-commerce puzzle, www.internetretailer.com
Global vs. Local, Paid vs. Organic: What Works on Facebook?, www.socialbakers.com
How Century 21 Creates Award-Winning Real-Time Social Media, www.convinceandconvert.com
How we built Pinterest News, engineering.pinterest.com
Maintaining Brand Image Consistency Across Social Media Channels, www.compukol.com
Pump Up Your Biz with Promoted Pins!, www.aimclearblog.com
The 10 Biggest Challenges Facing Social Media Marketers, www.mediabistro.com
The Essential Twitter Contest Guidelines, www.socialbro.com
The good, the bland and the ugly of government social media, digiday.com
What Most Smart Marketers Miss About Google+, heidicohen.com
Video
4 Simple Ways To Film Better Videos, www.thunderactive.com
Conde Nast Entertainment Hires YouTube Stars for New Series, adage.com
Creating Interactive Videos, www.internetmarketingninjas.com
Facebook, YouTube increasingly compete for premium video, digiday.com
The Science Behind SciShow’s YouTube Success, www.thinkwithgoogle.com
YouTube Makeup Challenges: Huge Traffic, But Not for Brands, www.reelseo.com
JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas next Wednesday, Nov. 19, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more!
(Some images used under license from Shutterstock.com.)