Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Instagram Enables Typo Cleanup With Caption Editing Ability
Instagram announced several changes to its mobile app today, most notably giving users the ability to edit captions. That means people will no longer have to decide between deleting a post or living with a typo. “This has been one of the top requests that we’ve heard from the community, and we’re excited to finally […]
Porn Purveyors Want Google To Help Reduce Industry Piracy
The entertainment industry has fought long and hard to get Google and other search engines to combat piracy and promote legitimate purchases and downloads. Now the porn industry wants the same treatment. The BBC reports that “Porn stars and studios have called on Google to help publicise legal ways to buy adult content in an […]
How Every Business — Including Small Local Players — Can Use Native Advertising
Native advertising is a powerful marketing tactic. Columnist Wesley Young explains how your business — no matter its size or scope — can get on board.
Why Your 2015 Plan Needs To Include Data & Analytics Governance
With so many arms of your organization depending on data to make strategic decisions, columnist David Booth suggests forming a centralized team to ensure business-wide cohesion.
Beyond Tag Management: The Future Of Advertising Data
In part 6 of this multi-part series on tag management, contributor Josh Dreller discusses where advertising data is headed and and what we can do to get there.
Social Media Marketing Tactics that Work – Next Week in Las Vegas
Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing your brand’s communities, driving traffic with […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
Sweden The Latest To Consider Google “Link Tax” For Newspapers
Bing Predicts More Than 95% Of The Senate, House & Governor Elections
Simple Tips To Set The Stage For Local SEO In 2015
How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Social Media Marketing Tactics that Work – Next Week in Las Vegas
Online Marketing News From Around The Web:
Affiliate Marketing
Amazon Wants to Make Every Prime Customer an Affiliate, affiliatetip.com
Analytics
How to Make Sense of Website Analytics, www.promodo.com
Blogs & Blogging
3 Reasons to Accept Guest Posts, blog.woorank.com
9 Things You Might Be Getting Wrong With Your Blog Images, authoritylabs.com
Go the Blogging Distance: Planning for the Long Haul, www.searchengineguide.com
How I Generated $25,000 with 249 Comments, www.quicksprout.com
How to Make Your Blog Look Attractive in No Time, www.problogger.net
The Simple Blog Tweak That Gets You More Social Shares Right Now, boostblogtraffic.com
Business Issues
Apple Quietly Hires UK Team From Map App Pin Drop, techcrunch.com
Is it time for a new Google mission statement?, CNN
Obama Calls on FCC to Issue Rules Protecting Net Neutrality, online.wsj.com
Content Marketing
Advertorials in the Age of Content Marketing and Promotion, relevance.com
Four ideas to overcome content saturation in your niche, www.businessesgrow.com
How to Master the 4Ps of Content Marketing in 2015, www.searchenginepeople.com
How To Set Goals For Your Content Marketing, blog.visual.ly
No More Boring Brands: Creative Content from a Conservative Company, contentmarketinginstitute.com
The 17 Best Tools to Get Your Content Its Largest Audience, blog.bufferapp.com
The many different ways publishers define ‘clickbait’, digiday.com
Conversion Optimization
6 Free Resources that Will Help You Become a Better CRO, blog.crazyegg.com
Optimize your time: the future of conversion rate optimization, econsultancy.com
Tracking User Behavior Leads To Better Conversions, www.searchenginejournal.com
Copywriting, Design & Usability
Does Your Website Still have These Outdated Elements?, www.paveya.com
Why You Shouldn’t Hire a UI/UX Designer, www.usertesting.com
Display & Contextual Advertising
Fall of the Banner Ad: The Monster That Swallowed the Web, www.nytimes.com
In Defense of Banner Ads: Everybody Hates Them but They Work, adage.com
Domaining
ICANN Last Resort New gTLD Auctions Scheduled for November, www.thedomains.com
Stuart Lawley Clarifies .XXX Registrant Rights in the Upcoming Adult New gTLDs, www.thedomains.com
E-Commerce
5 Consumer Insights from VWO eCommerce Survey 2014, vwo.com
Alibaba just made $1.8 billion in one hour of online shopping, qz.com
Ecommerce Holiday Advertising Trends Preview, www.nanigans.com
Thursday is the New Black Friday and Other Holiday Predictions, www.getelastic.com
Why e-retailers need to embrace promotions and coupons, www.internetretailer.com
Email Marketing
10 Tactics to Increase Newsletter Subscriptions, www.marketingprofs.com
25 Holiday Email Subject Lines That Shine, www.verticalresponse.com
Canada’s Anti-SPAM Law Is In Full Effect, blog.movableink.com
Christmas email marketing has begun: four examples from fashion brands, econsultancy.com
Email Address Guardianship: Whose Responsibility Is It Anyway?, thedma.org
Email Newsletter Performance by Time Sent and Subject Line Length, www.marketingprofs.com
Five Key Email Automation Takeaways for Marketers, www.marketingprofs.com
How I Use Email to Boost My Organic Traffic, www.searchenginejournal.com
How to Turn Your Email Newsletters into Prime Real Estate, blogs.constantcontact.com
General Internet Marketing
The Real Time Marketing Myth – How To Win The Superbowl, www.b2bmarketinginsider.com
Mobile/Local Marketing
5 Hyperlocal Platforms With Acquisition-Based Pricing, streetfightmag.com
Apple Watch set to become gatekeeper to the iPhone, www.mobilecommercedaily.com
Good Technology Mobility Index Report Confirms Soaring Growth in Enterprise App Activations, www1.good.com
Messenger Reaches 500 Million, newsroom.fb.com
The Must-Have Mobile App Metrics Your Business Cannot Do Without, blog.kissmetrics.com
Social Media
3 Strategies to Connect Facebook Advertising to In-store Sales, blog.zogdigital.com
3 Tools to Make Photos Stand Out on Facebook, allfacebook.com
4 Rules to Managing Twitter Chatter About Your Business, www.dexmedia.com
4 Simple ways to improve your Facebook ads CTR, whoisjonleuty.com
4 Ways Facebook Groups Can Improve Fan Relationships, www.socialmediaexaminer.com
6 Skills Every Social Media Specialist Should Harvest, www.thunderactive.com
7 Advanced LinkedIn Strategies for B2B Marketing, blog.kissmetrics.com
74% of Online Shoppers Are Unlikely to Share Purchases to Facebook, allfacebook.com
Canadian advertisers to use Instagram as a brand-building vehicle, www.theglobeandmail.com
Facebook Likes Publishers, But Will They Like It Back?, allfacebook.com
Facebook: How To Stand Out, heidicohen.com
How to Improve Your Social Media Holiday Campaigns, www.socialmediaexaminer.com
How To Keep It Personal With Facebook Ads, blog.kissmetrics.com
How to Set up a Facebook Page for Your Business, www.verticalresponse.com
The 20 Most Popular Brands on #Twitter, www.mediabistro.com
The 8 Types of Twitter Ads: A Closer Look At Twitter Cards, www.socialbro.com
The Newbie’s Quick-start Guide to Success on Tsu (or any other social network), www.seo-writer.com
Use Marketing Personas to Supercharge Your Twitter Content, www.mediabistro.com
When should you start holiday Facebook ad campaigns? Now, www.insidefacebook.com
Why to Become a Social Media Network Early Adopter?, www.internetmarketingninjas.com
Video
Convince Your Boss To Use Video Content Marketing, heidicohen.com
Fullscreen to buy online video producer Rooster Teeth, www.reuters.com
Jetpak: The white knight of YouTube networks?, digiday.com
Video Production and Copyright: Protect Yourself In Agreements!, www.reelseo.com
Why You Really Need a Facebook Video Strategy, smallbiztrends.com
Why Your Small Business Should Be Part Of The Video Marketing Revolution, newrisedigital.com
JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas next Wednesday, Nov. 19, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more!
(Some images used under license from Shutterstock.com.)