Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines
BBDO New York follows up its award-winning low budget video work with additional installments.
Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the […]
Have We Reached “Peak Android”?
Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked at 85 percent. So says hardware counter Strategy Analytics. As quoted in the Wall Street Journal, a Strategy Analytics analyst opines, “Unless there is an unlikely collapse in rival Apple iPhone volumes in the […]
The Components Of A Well-Oiled Retargeting Machine
Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers.
Unlock Digital Roadblocks With Agile Marketing
What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips.
Attend MarTech San Francisco: The Marketing Tech Event of the Year
Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. Make sense of it […]
Publicis Set To Pay Premium For Sapient’s Digital Ad Business
Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the acquisition “establishes Publicis Groupe as the clear leader in the digital […]
Drive More Email Conversions With “Pull-Back” Campaigns
Don’t let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn’t quite convert.
5 Things University Marketing Programs Aren’t Teaching (But Should)
With online marketing changing at such a rapid pace, it’s hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century.
Here’s What Twitter Said About Cashing In On Its Logged Out Users
Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in and people who view embedded tweets or tweets in widgets on […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
Attend MarTech San Francisco: The Marketing Tech Event of the Year
7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Day Of The Dead Google Logo Celebrates Mexican Holiday With Latin-Inspired Art & Music
Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
Online Marketing News From Around The Web:
Affiliate Marketing
Expanding Affiliate Programs to the US, www.accelerationpartners.com
Analytics
Publishers Need To Help Brands Move Beyond The CTR, www.adexchanger.com
Blogs & Blogging
Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer, www.quicksprout.com
Start Monetizing Your Blog with SeedingUp, nopassiveincome.com
Using Your Blog to Generate Sales During the Holiday Season, www.problogger.net
Business Issues
AOL’s Goal to Merge ‘Culture and Code’ Online, www.emarketer.com
Apple’s Tim Cook Answers the Skeptics, online.wsj.com
Monster Moves to Restore a Faded Job Search Brand, New York Times
Content Marketing
5 Steps to Reduce Frustration and Create Effective Content Workflows, contentmarketinginstitute.com
7 Must-Read Tips To Simplify Content Marketing Planning, marketingthink.com
Content Marketing Is The Only Marketing Left, www.b2bmarketinginsider.com
How to Root Content Promotion Strategy in Measurable ROI, relevance.com
Over 101 Content Marketing Tools (Free & Premium) You’ll Ever Need, www.minterest.org
Conversion Optimization
How A/B Testing Works (for Non-Mathematicians), blog.kissmetrics.com
Optimize Your Content for Conversions, Not Users, marketingbees.com
Understanding Assist Clicks and Assisted Conversions, www.searchenginejournal.com
Why Your Landing Page Should Have at Least 500 Words, blog.crazyegg.com
Copywriting, Design & Usability
5 Steps to Writing Great How-To Content, www.blogherald.com
Data-Informed Design: Three Data Stories, www.uxmatters.com
The Rise of the Phablet: Designing for Larger Phones, www.uxmatters.com
Domaining
.NYC Now Has More Registrations Than .London, www.thedomains.com
.wine applicants changing tune on geo protection?, domainincite.com
Find a Buyer By Checking Toll Free Numbers, www.domaininvesting.com
E-Commerce
6 Ways Ecommerce Is Like American Football, www.practicalecommerce.com
The Potential Of Beacon Technology, techcrunch.com
What’s Next for E-Commerce, online.wsj.com
Email Marketing
5 Email Hooks Based On Marketing Psychology, www.business2community.com
6 Tips for a Successful Email Marketing Campaign, tim-bonner.com
7 Surprising Tips to Encourage Your Email Subscribers Buy More From You, www.firepolemarketing.com
Cyber Monday and Email Volume, blog.mailchimp.com
Email Best Practices, Tactics, and Strategy, www.thesaleslion.com
From Snail Mail to Email: How One Spa Made the Switch to Digital and Saw Great Results, blogs.constantcontact.com
Handle Your Oops: 5 Types of Email Mistakes and How to Fix Them, blog.getresponse.com
It’s All in the Details, blog.returnpath.com
It’s Not Okay to Make These Email Marketing Mistakes, www.impactbnd.com
Study Shows that Shorter Email Subject Lines Deliver Higher Open Rates, www.dexmedia.com
Tired of a Cluttered Email Inbox? Try These 7 Changes, www.blogherald.com
General Internet Marketing
10 Common Mistakes Made by New Internet Marketers, exploreb2b.com
The busy marketer’s guide to the 2014 holiday season, myemma.com
Internet Marketing Industry
Introducing Blur: Protect your passwords, payments, and privacy, www.abine.com
Mobile/Local Marketing
A more modern Gmail app for Android, gmailblog.blogspot.com
Going Mobile: Does Your Small Business Need an App?, smallbiztrends.com
How Starbucks is leveraging mobile to drive holiday foot traffic, www.mobilecommercedaily.com
How to help big brands navigate the new media frontier, www.mobilecommercedaily.com
How to Solve for Mobile Sessions/Clicks Discrepancy, 3qdigital.com
More Than 36% of Traffic is From Mobile & Tablet, www.stateofdigital.com
Six Mobile Marketing Predictions for 2015, www.marketingprofs.com
Ways to Optimize Your Mobile Website, www.techindiasoftware.com
Why Mobile Payments Are a Millennial Must, www.adweek.com
Social Media
10 Social Media Blunders Your Small Business Must Avoid, exploreb2b.com
4 Facebook Advertising Myths Restaurants Need to Ignore, blog.zogdigital.com
50 Things to Tweet When You’re Stuck For Ideas, www.mediabistro.com
6 Social Media Marketing Tools to Make Your Management Quick and Easy, www.jeffbullas.com
Can Facebook Overtake Google And Fix Cross-Channel Marketing?, www.adexchanger.com
Customers Are Trying To Reach You On Social Media, Are You There?, www.marketingtechblog.com
Four ways social media impacts emotional branding, www.businessesgrow.com
How to Use Pinterest for Videos, SlideShares and Podcasts, www.socialmediaexaminer.com
Lessons on building your brand with social media, www.cnbc.com
Separating Personal and Business on Instagram, hotblogtips.com
How Facebook, Other Social Networks, Mobile Devices Affect the U.S. Voter, allfacebook.com
The current social media landscape, econsultancy.com
The Inhumanity of Facebook’s Ad Algorithm, fbppc.com
Twitter Not Top Spot for Influencing Holiday Shoppers, www.mediabistro.com
How LinkedIn Could Take On Salesforce, techcrunch.com
Why’s it important to get LinkedIn connections?, fearlesscompetitor.com
You Can Put A Price On Pinterest, heidicohen.com
Video
5 Video Apps to Boost Your Social Media Reach, www.razorsocial.com
Creating Video that Generates Leads and Sales, conversionscientist.com
Effective Planning for Video Content, www.problogger.net
Reach B2B Execs with Snappy Video, www.emarketer.com
The anti-troll video network for women, digiday.com
JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas this month, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more!
(Some images used under license from Shutterstock.com.)