Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day:
From Marketing Land:
When To Fire Your SEO Agency
These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong […]
SPONSOR MESSAGE: Guide to Social Advertising 2014
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best to approach it.
Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent with sales. According to Strategy Analytics’ data, Samsung and Apple both increased their shipment volumes […]
Instagram Is Introducing Video Ads Today With 5 Major Brands
Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on the heels of recent activity on this front by Tumblr and […]
Microsoft Band: Cross-Platform Wearable With Cortana Baked In
Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening smartwatch bid with the $199 Microsoft Band. That compares with the $349 entry level Apple Watch and $199 Android Wear devices. At the same time it introduced (or reintroduced) Microsoft Health, a cloud-based platform that […]
In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic
The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates.
New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results. Unfortunately, only three-percent of the survey respondents reported they were doing extremely well at integrating marketing technologies across functions. In […]
Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report
This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to e-commerce […]
Ello & Tsu: Are The New Me-Too Social Networks For Marketers?
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
High-Octane Conversion Tips For Product Images
Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers’ decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products.
How Retailers Can Get M.O.A.R. From Mobile
You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base.
7 Content Marketing Tips For When You Lack Time & Resources
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
The Economic Impact of SEO Media Services- November 6 Webcast
Bing Images Adds Animated GIF Filter
Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs
Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014
Six Reasons To Fire Your SEO Agency
Marketing In Transit: Selling To Mobile Searchers
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing: Offline Entities Can Generate Revenue, www.practicalecommerce.com
Apps for Affiliates, affiliatetip.com
Analytics
3 Key Metrics Groups for Publishers to Measure, thefuturebuzz.com
How Big Data Can Help You Provide a Better Customer Experience, www.marketingprofs.com
Blogs & Blogging
How Much of Your Blog Post Do People Actually See?, www.impactbnd.com
Business Issues
Microsoft cuts another 3,000 jobs, finishing last big phase of layoffs, www.geekwire.com
More Twitter exits: 2 key executives flying away, www.cnbc.com
Yahoo Poaches Amazon Ad Exec Lisa Utzschneider, techcrunch.com
Content Marketing
11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing, contentmarketinginstitute.com
Elevate Your Business With Content, www.compukol.com
Epic Content Marketing Campaigns For Charities, www.koozai.com
How to Include Influencers in Your Content Strategy, moz.com
How to Plan and Create Captivating Visual Content, denisewakeman.com
How to Sell Content At An Agency: What I’ve Learned, overit.com
The Dark Side of Content Marketing, www.marketingprofs.com
Conversion Optimization
How to Use Cialdini’s Principles and A/B Testing to Increase Conversions, www.ducttapemarketing.com
Copywriting, Design & Usability
Website Redesign Horror Stories Revisited, www.widerfunnel.com
Display & Contextual Advertising
Banner Ads Must Die!, www.b2bmarketinginsider.com
Domaining
Does auctioning off a new TLD to the highest bidder set up failure?, domainnamewire.com
E-Commerce
40% of consumers’ holiday dollars will be spent online, www.internetretailer.com
As Temperatures Drop, eCommerce is Heating Up, www.nanigans.com
Jaeger’s head of ecommerce on customer experience & multichannel retail, econsultancy.com
Rethinking E-commerce Taboos, www.searchenginejournal.com
The online holiday shopping season starts now, www.internetretailer.com
Email Marketing
Four Ways Service Companies Can Convert More Customers via Email, www.marketingprofs.com
Holiday Email Marketing for Small Businesses, blog.mailchimp.com
How can Facebook help grow your email list?, www.insidefacebook.com
SendinBlue: The Best New Email Marketing Service For WordPress Users?, www.wpexplorer.com
The Do’s and Don’ts of Holiday Email Marketing, blog.marketo.com
What Match.com Taught Me About First Email Impressions, www.seocopywriting.com
General Internet Marketing
Marketers’ Five Favorite Holiday Image Themes, www.marketingprofs.com
Mobile/Local Marketing
55% of well-to-do use mobile phones for payments, www.mobilecommercedaily.com
6 mobile holiday must-haves to eliminate friction, www.mobilecommercedaily.com
6 Tools SMBs Can Use to Push Mobile Ads, streetfightmag.com
Apple No Longer Rejecting Calculator Widgets From The App Store, techcrunch.com
Samaritans app monitors Twitter feeds for suicide warnings, www.bbc.com
Where’s the Mobile Ad Money Coming from Next Year?, www.emarketer.com
Social Media
22 Facebook Facts and Statistics You Need To Know Right Now, www.jeffbullas.com
5 Effective Ways to Get More Facebook Likes Tested, adespresso.com
Deleting your Facebook page is foolish, www.insidefacebook.com
Developers can hide & unhide Facebook comments on a page post via Graph API, Inside Facebook
Facebook Doesn’t Want Your ClickBait Any More – What Should You Be Doing Instead?, www.firepolemarketing.com
How to Attract Leads on Instagram, www.amyporterfield.com
How To Handle Complaints On Social Media, www.stateofdigital.com
How to Use Social Listening to Improve Brand Health, adage.com
The 50 Most Influential Brands on Social Media, www.mediabistro.com
The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day, boostblogtraffic.com
The Quick Guide to Timing Your Tweets, simplymeasured.com
What To Do When Things Go Wrong On Social Media, www.searchenginejournal.com
What’s the Best Use of Your Time on Social Media?, blog.bufferapp.com
Which Social Media Monitoring Dashboard Is Right for You?, heroicsearch.com
Video
FCC proposal would widen opening for mobile video services, www.mobilemarketer.com
Inside The New York Times video strategy, digiday.com
Mobile Video Advertising Still The Hot Ticket, MediaPost
Surprise Endings Increase Video Sharing, www.reelseo.com
The Solution to iOS 8′s Video Problem, blog.movableink.com
YouTube Adds New Creator Credits Feature to Channels with 10k+ Subscribers, www.thesempost.com
YouTube Finally Supports 60FPS, And It Looks Awesome, kotaku.com
JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas in November, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more!
(Some images used under license from Shutterstock.com.)