Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign
The college taps into and creates excitement by crowdsourcing photos tagged with the campaign’s hashtag.
Google Releases iPad Version Of The Official Google Analytics App
No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The […]
Google My Business App Gains Review Alerts, Ability To Respond To Reviews
As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile devices. […]
Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt
Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for ordering food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users in the United States, according to the […]
Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with IBM’s analytics and engagement platforms and consulting services. Twitter vice president of business development Chris Moody explained the value of the partnership in a blog post: From a data perspective, […]
The Definitive Guide To The Digital Display Ad Ecosystem
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail.
Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets
During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices. Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service. According to […]
Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries
Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia. Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, […]
Best Practice Pros: How LinkedIn Manages Its Email Programs
Contributor Steve Dille shares tips learned from one of the industry’s most prolific email marketers.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Groupon Pages Part Of Company Evolution Into Local Search Site
4 Reasons Your Search And Display Ads Are Getting Fatigued
Google Mobile’s Flash Warnings Now Rolling Out To More Languages
When Big Brands Fail With Local SEO
Mobile Usability Reports Come To Google Webmaster Tools
Online Marketing News From Around The Web:
Affiliate Marketing
5 Best Hosting Solutions for Affiliate Marketers, www.offervault.com
Official Top 20 CPA Affiliate Networks 2014, performinsider.com
Analytics
Make Powerful Data Visualization Work For You, 3qdigital.com
The Downfall of Tesco and the Omniscience of Analytics, michele.webanalyticsdemystified.com
Blogs & Blogging
40 Questions to Ask Yourself before Publishing Your Next Blog Post, www.quicksprout.com
How to fix these 100 blogging mistakes and build a successful blog, www.bloggingfever.com
Looking at the RUBS for Blogging Success, www.blogherald.com
Make money blogging: Misconceptions and fixes, www.probloggingsuccess.com
The Blogger’s Guide to Content Distribution Channels, pushingsocial.com
Business Issues
Apple’s Greg Joswiak blames iOS 8.0.1 issues on software distribution, iphone.appleinsider.com
Reddit Gets Into Crowdfunding With Redditmade, techcrunch.com
Content Marketing
5 Content Marketing Ideas for November 2014, www.practicalecommerce.com
5 Content Tactics for Marketers in Boring Industries, relevance.com
A “Game of Thrones-Style” Map of the Content Marketing World, contently.com
And Now for the Dark Side of B2B Content Marketing, www.marketingtechblog.com
Avoiding ‘crap’ content marketing, econsultancy.com
How To Use Podcasts For Content Marketing, www.webpresence.tv
KPIs for Content Marketing, www.koozai.com
Why Content Marketing Won’t Solve Your Marketing Problem, relevance.com
Conversion Optimization
4 Reasons Your Traffic Is Increasing But Not Your Conversions, blog.crazyegg.com
5 Things Your Sales Page Must Do To Convert Like Crazy, blog.getresponse.com
Rotating Headers Don’t have to Kill Your Conversion Rate, conversionscientist.com
Copywriting, Design & Usability
30 Beautiful Ecommerce Product Page Designs, sixrevisions.com
Display & Contextual Advertising
Why the banner is dead on mobile, www.mobilecommercedaily.com
Domaining
Choosing a Domain Registrar, www.domaininvesting.com
Find a Domain Buyer via Google ccTLD, www.domaininvesting.com
E-Commerce
10 Facebook Holiday Marketing Ideas for Ecommerce, www.practicalecommerce.com
10 Scariest Things That Can Happen to Your Checkout, www.getelastic.com
Holiday Shoppers Will Move Between Online and Offline More Than Ever Before, streetfightmag.com
My journey through omni-channel retail, blog.similarweb.com
Taking Your E-Commerce Business Global, www.marketingprofs.com
Email Marketing
150+ fresh A/B email split testing ideas you can use today, www.emailmonday.com
5 Effective Strategies to Increase Email Open Rates, www.blogherald.com
Five Critical Mistakes Your Email Marketing Program Should Avoid, www.marketingtechblog.com
In our inbox: what the Internet Retailer Top 1000 are sending now, www.internetretailer.com
The evolution of the lowly email into marketing’s preferred power tool, digiday.com
General Internet Marketing
Marketing Horror Stories, blog.marketo.com
We Are Making Online Marketing More Difficult Than It Has To Be, authoritylabs.com
Internet Marketing Industry
AddThis Q3 Analysis Reveals Steady Increase Content Engagement, in.finance.yahoo.com
V12 Group Launches Digital Display Advertising Tool for Launchpad, www.v12groupinc.com
Retail analytics startup Nomi sells to Brickstream, fortune.com
Salesforce’s Reinvention As A Marketing Behemoth, techcrunch.com
SocialFlow Agency Offering Delivers Self-Serve Ad Buys for Facebook and Twitter, www.socialflow.com
Mobile/Local Marketing
Seven tips for making the most of beacon marketing, www.internetretailer.com
Retailers May Fear Apple Pay, but There Are Other Options, adage.com
Facebook’s mobile ad prowess may be matched only by Google, www.mobilecommercedaily.com
Reputation Management
7 Ways to Improve Your Online Reputation, zacjohnson.com
Social Media
10 Creative Ways To Reward Your Facebook Fans & Increase Engagement, socialmouths.com
7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook, blogs.constantcontact.com
7 Social Media Myths (That You Probably Think Are True), www.mediabistro.com
7 Steps to Becoming a Rockstar at Social Media Marketing, www.jeffbullas.com
Finally, Small Business Social Media is Evolving, www.businessesgrow.com
How Brands Are Using Pinterest Halloween Boards For Marketing, blog.tailwindapp.com
How Brands Can Get The Most Out Of LinkedIn, www.socialbakers.com
How Harvard Business Review beats bigger rivals on social media, digiday.com
How to Get at Least 500 More Google+ Followers by Next Week, blog.kissmetrics.com
How To Make Friends And Influence The Influencers Using Social Media, www.socialbro.com
How to Make Your Visual Content Stand Out On Social Media, www.searchenginepeople.com
How to Run a Successful Instagram Contest, www.socialmediaexaminer.com
Instagram Benchmark Data From 100 Top Brands, www.marketingprofs.com
Intro to StumbleUpon Ads, www.swellpath.com
Is Your Business Tapping Into The Full Power Of LinkedIn?, heidicohen.com
Research Shows Instagram Engagement per Post up 416% in Just Two Years, simplymeasured.com
The Anatomy of a Perfect Facebook Post, blog.bufferapp.com
Using LinkedIn to Maximize Business Online Marketing, www.highervisibility.com
Video
4 Tools to Easily Create Videos to Diversify Your Content Marketing, www.internetmarketingninjas.com
5 Steps to More Effective Marketing Videos, www.iblogzone.com
YouTube Introduces WatchMe For Android To Bring Live Broadcasting Capabilities To Apps, techcrunch.com
JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas in November, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more!
(Some images used under license from Shutterstock.com.)