Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
SMX Social Keynote Takes Center Ice With Digital Media Director For @LAKings
A few months ago, Marketing Land’s social media reporter Martin Beck profiled Pat Donahue’s (pictured above with the Stanley Cup) social media savvy as the NHL hockey team in Social Media Lessons From The Stanley Cup Champion Of Twitter. Noted for often hard-hitting jabs at competing teams and quick responses to real-time moments happening around the […]
Laphroaig Scotch Extends #OpinonsWelcome Campaign With Halloween-Themed Video And Signature Drink
Just in time for Halloween, Laphroaig Scotch is out with a timely extension to its #OpinionsWelcome campaign, which asks people to give their honest opinion about the whisky. The latest video in the series asks Halloween party-goers their Trick or Treat-like opinion of Laphroaig. The video is unscripted — and refreshingly, not 100% positive of the product, […]
Mobile Ads Report: Android Women Click More, iOS Women Spend More
Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending. Women generally also tend to be more receptive to advertising and more likely to respond than men. That appears to hold true in mobile as well. […]
Socialbakers Aims To Simplify Analytics With Social Health Index
How healthy are your business’ social media efforts? It’s a simple question with few simple answers, often leading down a rabbit hole of analytics data. Socialbakers believes it can help businesses out of that hole. Today the social media analytics and optimization company announced the release of the Social Health Index, developed in partnership with […]
SMX West 2015 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more. The SMX West conference program will run March 3-5; the […]
The Shifting Landscape Of Mobile
If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you need to do is take a walk outside, step into a Starbucks line, or take a trip on a bus to see how many eyes are glued intently to mobile […]
Yandex 2014 3Q Earnings Report: Revenue Up 28% Over Last Year’s 3rd Quarter Results
Russian search engine Yandex released its 2014 third quarter earnings report yesterday, announcing a 28 percent increase in year-over-year revenue for the quarter, generating more than $313 million (RUR 13.1 billion). “Q3 was another strong quarter notable for an acceleration in growth of our owned and operated properties and excellent cost control,” said Yandex CEO […]
Polyvore Expands Promoted Products Ad Program To Canada, UK, Australia
With more than half of its traffic coming from international visitors, social commerce site Polyvore is expanding its Promoted Products ad program beyond the US to Australia, Canada and the UK. In the vein of other social platforms such as Pinterest, Polyvore’s ads are native in format, adopting the look and feel of the editorial […]
SMX Social Media Session Preview: TV & How The Second Screen Is Connecting Fans & Brands
Even though we’re just a few short weeks into the 2014 fall television season, Hollywood is closely tracking the success (and failures) of fresh sitcoms and dramas, plus keeping on an eye on returning fan favorites like The Walking Dead, American Horror Scandal and Scandal. Reality TV and competition series like DWTS, The Voice and the WWE are continuing to drive […]
Facebook’s PMD Program Lands A New Name & Revamped Structure
Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Community Management […]
Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile
This afternoon Yelp announced revenue of $102.5 million for third quarter, which represented 67 percent growth vs. last year. Revenues and earnings per share both beat Wall Street estimates. However the stock is down after hours because Q4 guidance wasn’t as strong as investors had hoped. The company said it expected between $107 million and $108 million […]
Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides
Splendia chose to highlight the work of talented photographers in various cities, compiling them into “city guides.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Growing Your Business With Customer Reviews – October 30 Webcast
TomTom And deCarta Join Forces To Take On Google Maps
Bing Ads Launches Universal Event Tracking For Goal Tracking
SMX West 2015 Registration Open – Best Rates Available Now, Save $300
Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
German Publishers To Google: We Want Our Snippets Back
Keep Your AdWords Scripts Maintainable With These 3 Tips
Mobile Search Ranking Study: Rank Number One Or Not Rank At All
Online Marketing News From Around The Web:
Analytics
A thoroughly entertaining beginner’s guide to data and analytics, econsultancy.com
How UK publishers are rethinking audience measurement, digiday.com
Blogs & Blogging
27 WordPress Hacks Every Serious Blogger Needs to Know, boostblogtraffic.com
Better Business Blogging: 7 Lessons Learned from Writing 1 Million Words, www.toprankblog.com
How to Write Thought Leadership Posts That Don’t Make Editors (and Readers) Want to Die, contently.com
Business Issues
IFTTT’s paid premium services will appear in the “coming months”, GigaOM
Tumblr to Make Over $100 Million in Revenue Next Year, Wall Street Journal
Coca-Cola Names New CMO, adage.com
Content Marketing
4 Ways to Break the Insanity of Content Marketing Competition, contentmarketinginstitute.com
6 Takeaways about The Future of Content Marketing, www.verticalmeasures.com
Twitter’s NFL Fandom Map is a Brilliant Piece of Content Marketing, contently.com
Why Content Marketing Will Never Go Out of Style, www.searchenginejournal.com
Conversion Optimization
5 Post-Conversion Strategies to Increase Customer Lifetime Value, unbounce.com
Copywriting, Design & Usability
16 Design Mistakes That Make Visitors Bounce From Your Website, www.firepolemarketing.com
Display & Contextual Advertising
Find Your Display Ad Audience, www.dexmedia.com
Domaining
5 Tips to Selecting a Domain Name for Your Surgical Practice, www.p3inbound.com
E-Commerce
4 eCommerce Fails to Fix Immediately, relevance.com
Amazon.com Announces Third Quarter Sales up 20% to $20.58 Billion, phx.corporate-ir.net
Creating a Facebook Sweepstakes for Ecommerce Shoppers, www.practicalecommerce.com
Five tips for winning the Amazon Buy Box during the holiday season, www.internetretailer.com
Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide, streetfightmag.com
Macy’s, Google Show Mobile Users What’s In Stock Nearby, Ad Age
Reducing Abandoned Shopping Carts In E-Commerce, www.smashingmagazine.com
Retail Marketers’ Top Digital Channels, www.marketingprofs.com
The Impact of Digital on In-Store Shopping, adwords.blogspot.com
Your Ecommerce Site Will Die Without These 3 Trust Signals, blog.crazyegg.com
Email Marketing
4 Email-marketing Tools to Improve Performance, www.practicalecommerce.com
8 Ways to Stop Boring Your Email Subscribers, blog.kissmetrics.com
Focus on These 4 Steps to Harness the Addictive Power of Email, www.copyblogger.com
The 4 Guiding Principles for Getting Your Marketing Emails Opened, www.impactbnd.com
Which leading e-retailers send the most holiday e-mail?, www.internetretailer.com
General Internet Marketing
Consumers Get Engaged with Rich Media, www.emarketer.com
The pros and cons of marketing automation, econsultancy.com
Top 20 Inbound Marketing Tips From the Experts, upcity.com
Internet Marketing Industry
Conversocial Appoints Paul Johns as Chief Marketing Officer, www.conversocial.com
DMA Names Lindsay Hutter Senior Vice President of Communications, thedma.org
Publicis Groupe Blames Weak Third Quarter on Omnicom Merger Distractions, www.adweek.com
Razorfish CEO Pete Stein to Leave at End of Year, Ad Age
Mobile/Local Marketing
App reliability on Halloween could influence Cyber Monday sales, www.mobilecommercedaily.com
Contextual content insures SMS’s ongoing role in mobile marketing toolbox, www.mobilemarketer.com
How To Optimize Mobile Pages To Drive Phone Leads, conversionxl.com
Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites, www.emarketer.com
The End Of Apps As We Know Them, blog.intercom.io
The State Of Mobile Technology For Marketers, blogs.forrester.com
Why Your Mobile Strategy Doesn’t Start With the Phone, www.convinceandconvert.com
Social Media
12 Things You Need To Know About Social Advertising, smallbiztrends.com
34 Tips and Tactics to Rapidly Grow Your Social Networks, www.jeffbullas.com
750 Popular Subreddits, Categorized by Industry and Submission Type, www.siegemedia.com
8 Types of Rich Media to Share on Google+, www.socialmediaexaminer.com
Ello Raises $5.5 Million to Grow Its Ad-Free Social Network, recode.net
Facebook 101: Best Practices For Brand Page Success, www.goinflow.com
Facebook Launches Pseudonymous App “Rooms” That Lets You Create Forums About Any Topic, techcrunch.com
Facebook will dominate holiday social marketing this year, www.internetretailer.com
How Social Media Has Changed Charities Forever, www.koozai.com
Pinterest marketing for your business, yoast.com
Planting Your Feet Firmly in Your Social Media Strategy, www.compukol.com
Targeting for Spooky Verticals on Social Media, www.thunderactive.com
Three-Tiered Access to Facebook’s Ads API: Development, Basic, Standard, allfacebook.com
Video
9 Ways to Improve Social Sharing on Business Videos, smallbiztrends.com
Coke vs. Pepsi: The Cola Wars Hit YouTube, blog.zefr.com
Consumers watch more videos during the holidays, www.internetretailer.com
Inside Discovery’s digital video journey, digiday.com
Mobile Video is The New Makeup Counter for Generation C, www.reelseo.com
Video Increases website Conversions Brand Engagement ROI NYC, 17production.com
(Some images used under license from Shutterstock.com.)