Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number
No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the Internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s […]
Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client
Today, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Think of Gmail mixed with Google Now and a dash of Siri. Accordingly, the Google Inbox is designed to focus on what really matters. So with Inbox, Google is bringing far more than just emails into people’s […]
A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers
You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this […]
Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report]
Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw mobile video ad use ramp aggressively and Android […]
15 Awesome Video Ads Big Brand CMOs Loved
Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that inspired an entire generation to ask, “Wasssup?” – a well-done ad can crawl into your head space and stay planted for decades. It’s no wonder brands continue to spend millions of dollars every […]
What Apple Pay Means For E-Commerce Marketers
Columnist Jordan Elkind explores the ways in which Apple Pay might impact consumers, marketers, and competing technology giants.
Bigger Companies Should Take Note Of These Great Emails From Startups
Columnist Andrew King opines on what’s cool in email design, showing examples of innovation from startups.
Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings
Good news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple Maps Connect at mapsconnect.apple.com. This is a self-service portal to add or edit local business listings within Apple Maps. Business owners or their authorized representatives can login with their Apple accounts, […]
What CMOs Need To Know About Google’s New Structured Snippets
Columnist Danny Sullivan explains a recent change in Google’s search engine results pages in terms tailored for busy CMOs making critical decisions.
HootSuite Survey: Businesses Value Social Media But Struggle With Measuring Results
The disconnect remains. Most businesses believe social media is a vital tool for success but have trouble proving it. Social media management firm HootSuite is the latest to confirm the struggle to show social ROI, releasing a survey that puts the reality in stark relief: Nearly nine in 10 businesses (88%) believe social media is […]
Facebook Offers Security Tips For Small Business Pages
Like any big online network, Facebook is a target for all sorts of hackers, scammers and others of that ilk. But since Facebook business Pages are tied to personal profiles, the damage from a breach can be higher. So it’s a smart idea to take a close look at the infographic posted this week by […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results
Nokia Makes HERE Maps Available To All Android Users
Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Google Webmaster Trends Team Wants To Visit Your Office
Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Industrial Strength Link Analysis With LinkResearchTools
Factors Affecting Pigeon — A 5,000 Page Case Study
Apple Launches “Maps Connect” Self-Service Local Listings Portal
Online Marketing News From Around The Web:
Affiliate Marketing
Recent updates to mSpy’s affiliate program mark its bold and rapid growth, performinsider.com
Analytics
The Content Is Out, but Where’s the ROI?, www.emarketer.com
Blogs & Blogging
How To Build An Army Of Volunteer Contributors For Your Blog, www.b2bmarketinginsider.com
One Seriously Undervalued Way to Attract More Blog Subscribers, www.impactbnd.com
Business Issues
Marissa Mayer’s vision for the future of Yahoo is starting to unfold, qz.com
Content Marketing
10 Tech Trends That Will Change Content Creation, contently.com
5 Simple Steps for Creating Viral Social Content, simplymeasured.com
Adapt 12 Principles to Content Marketing, contentmarketinginstitute.com
Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?, heidicohen.com
Here’s Why People Hate Your Content, www.marketingtechblog.com
The ABCs of Content – 26 Ways to Always Be Creating, www.lunametrics.com
Conversion Optimization
10 CRO Experts Reveal Their Biggest A/B Testing Mistakes, contentverve.com
7 Landing Page Techniques to Hugely Improve Conversions, www.razorsocial.com
How a Pro CRO Uses Heatmaps to Drive 15.7% More Sales, blog.crazyegg.com
Three Usability Tests That Tripled Lead Generation Conversion Rates, www.usertesting.com
Using Interactive Content to Increase Conversions, blog.kissmetrics.com
Copywriting, Design & Usability
Design Accessibly, See Differently: Color Contrast Tips And Tools, www.smashingmagazine.com
Parallax Scrolling: Best Practices, Examples & Tutorials, www.vandelaydesign.com
The Psychology of Web Design, thenextweb.com
Why Typography Matters For Better Visibility, usabilitygeek.com
Domaining
A million domain names have been suspended, and law enforcement is AWOL, domainnamewire.com
2 URS Examiners Can’t Agree If The Same Company Owns A Trademark, www.thedomains.com
E-Commerce
10 Tips for Using Social Media in Holiday Ecommerce Marketing, www.practicalecommerce.com
A #Halloween E-Commerce, www.searchenginejournal.com
Back to the Future: the journey from online to offline retail, econsultancy.com
Billions in holiday mcommerce sales at risk due to cart abandonment, www.mobilecommercedaily.com
Holiday Commerce Circa 2014, www.conversationagent.com
Target Eyes Holiday Turnaround on Free Shipping, Bloomberg
Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season, www.marketingwords.com
What do e-commerce investors want?, www.internetretailer.com
Email Marketing
5 Tools That Will Change Email Marketing, www.businessnewsdaily.com
Get a Feature Box: It’ll Be the Most Effective Opt-in Form on Your Site, blog.getresponse.com
New email marketing insights just for agencies, myemma.com
When Should Marketers Send Holiday-Themed Emails?, www.marketingprofs.com
Yahoo Mail App Now With Travel & Event Notifications, yahoo.tumblr.com
General Internet Marketing
18 companies with brilliant digital strategies, econsultancy.com
Improve CTR in 5 Easy Steps, www.thesempost.com
Putting Your CMO in Charge of Marketing Technology Pays Off, www.marketingtechblog.com
Internet Marketing Industry
Digilant Appoints Kim Riedell to Head of Product and Marketing, www.digilant.com
Vserv unveils its game changing proposition – Goodbye Big Data, Welcome Smart Data!, www.vserv.com
Mobile/Local Marketing
16 Killer Places to Market Your App Besides Google, smallbiztrends.com
App Bundles Are Taking the App Store By Fire, blog.appfigures.com
Apple Pay: Seamless in Stores, but Quirky Online, New York Times
How Brands Can Outsmart the Mobile-App Rush, adage.com
Marissa Mayer on Yahoo’s Mobile Future, blogs.wsj.com
Social Media
Can Facebook Page Admins Save Draft Posts?, allfacebook.com
Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags, www.jeffbullas.com
How five popular beer brands use Twitter “responsibly”, econsultancy.com
How paid social has changed social media management, digiday.com
How to Determine the Best Times to Post on Your Facebook Page, allfacebook.com
How To Get Click-Throughs from Pinterest, blog.tailwindapp.com
How to Run Facebook Ads for an E-commerce Site, www.searchenginejournal.com
How to Use Pinterest to Increase Holiday Sales, blogs.constantcontact.com
How to Use the LinkedIn Data Export Tool to Improve Your Marketing, www.socialmediaexaminer.com
Increase your engagement with potential customers via Facebook in 3 practical steps, www.offervault.com
Shopping-focused social network Polyvore offers more targeted ads, www.internetretailer.com
The Marketer’s Guide to Instagram, blog.kissmetrics.com
The Only Checklist You’ll Ever Need To Optimize Your Social Media Campaigns, www.socialbro.com
The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online, www.mediabistro.com
Twitter Chats: Manage the Overwhelm and Make Strong Connections, www.vocus.com
What do Facebook page owners need to know?, www.insidefacebook.com
What Spending $57,000 on Instagram Taught Me, www.quicksprout.com
Why “Influencers” On Social Media Offer You Precisely Zilch, www.socialbro.com
Video
3 Essential Ways To Optimize YouTube Playlists, www.reelseo.com
8 New B2B Video Content Marketing Trends, www.convinceandconvert.com
Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement, www.emarketer.com
Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014, www.reelseo.com
Inside Bloomberg Media’s digital video business, digiday.com
(Some images used under license from Shutterstock.com.)