Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014
Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent. The company also reported that mobile revenues were “now material” and exceeded $200 million for the quarter. Analysts had anticipated an overall revenue decline. For the year Yahoo projected more than $1.2 billion in mobile ad […]
Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com
Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences.
Yelp Adds Hotel Reservations To Its List Of Booking Services
Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third party relationships. Hotel bookings come courtesy of Hipmunk and winery reservations come […]
10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month
Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going on with the event that it makes it hard to list […]
Adobe, Nielsen Partner On Digital Content Ratings
Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video — across digital devices on the web and in apps. Marketed as Nielsen’s Digital Content Ratings, Powered by Adobe, the new product integrates Nielsen’s digital audience measurement products with Adobe Analytics census data and Adobe Primetime, its […]
The Case For Two CMOs
Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.
AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the only platform with native API integration across this […]
How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search.
Universal: Views For First Snapchat Ad Were “In The Millions”
Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service over the weekend — a 20-second trailer for the horror movie “Ouija” — and Universal vice president […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
How Panda 4.1 Should Change Your Content Strategy
Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries
3 Small Paid Search Optimizations With Huge Impact
Online Marketing News From Around The Web:
Analytics
5 Things You’re Measuring Incorrectly With Digital Analytics, conversionxl.com
How Four Of America’s Top Marketers Use Data, www.adweek.com
Blogs & Blogging
Best WordPress Plugins for Multi-Author Blogs, www.wpexplorer.com
How to Use Power Suggest Pro to Find Blog Niches and Post Ideas, profitblitz.com
How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait, unbounce.com
Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche, www.problogger.net
Business Issues
Federal Trade Commission names Ashkan Soltani chief technologist, www.washingtonpost.com
Google Leads $542 Million Deal in Secretive Startup Magic Leap, blogs.wsj.com
Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M, techcrunch.com
Content Marketing
18 reasons to love Virgin’s BLAH Airlines content marketing campaign, econsultancy.com
5 Ways You’re Sabotaging Your Content Marketing, blog.marketo.com
Content Marketing and Halloween: 5 Eerie Similarities, www.komarketingassociates.com
Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob, socialmouths.com
Don’t Fall Victim to Content Marketers’ Biggest Problem, blog.simplereach.com
How to Be a Good Content Marketing Client, www.verticalmeasures.com
How to Craft a Viral Campaign in 3 Steps, sherpablog.marketingsherpa.com
How to Create Cross-Functional Team Synergy for Content Marketing, contentmarketinginstitute.com
How To Get Better Results From Your Content Marketing Efforts, www.bloggingwizard.com
How to Turn Your Old, Forgotten Content Into Your New Secret Weapon, www.convinceandconvert.com
Scared to take the Leap into Brand Publishing? Don’t Be., relevance.com
The Art Of Content Curation, relevance.com
Conversion Optimization
Conversion Optimization 101, blog.crazyegg.com
Lessons in growth and increasing signups, engineering.pinterest.com
The Purchasing Behavior of B2B Buyers, www.marketingprofs.com
Copywriting, Design & Usability
Why You Need to Get Rid of Your Multi-Level Menu, www.usertesting.com
Domaining
ICANN slashes new TLD forecast, but is it enough?, domainnamewire.com
E-Commerce
3 Ways to Integrate an Ecommerce Store with Almost Anything, www.practicalecommerce.com
Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season, MediaPost
An e-retailer’s video collection drives shoppers to product pages, www.internetretailer.com
Are in-store tablets the right prescription for retail effectiveness?, www.mobilecommercedaily.com
B2B pros look to invest more in e-commerce platforms, www.internetretailer.com
New Survey Shows Record Online Shopping Expected this Holiday Season, performinsider.com
Email Marketing
7 Reasons Your Business Needs an Automated Welcome Email, www.verticalresponse.com
How Gmail Defeated 10 Famous Bloggers, www.searchenginejournal.com
When Should You Send That Email Blast?, www.dailyconversions.com
General Internet Marketing
7 Marketing Rules and How to Break Them Effectively, www.conversionvoodoo.com
How to Transition From Outbound to Inbound Marketing, www.b2binboundmarketer.com
Practical Marketing Predictions to Plan for 2015, www.marketingtechblog.com
Internet Marketing Industry
AdStage Integrates Twitter Ads in Major Platform Expansion, blog.adstage.io
Genesis Media Launches TVGenesis, www.genesismedia.com
John Haake joins Verve as Chief Marketing Officer, www.vervemobile.com
Magnetic and Tapad Forge Strategic Alliance, www.magnetic.com
Vdopia Launches Mobile Video Programmatic Marketplace, globenewswire.com
Pixability Announces YouTube TrueView Optimization Platform, www.pixability.com
Mobile/Local Marketing
5 Ways to Jumpstart Mobile Ecommerce, www.practicalecommerce.com
Apple Pay Rolls Out, With Limits, Wall Street Journal
Compare Google Play store daily ranks with multiple competitors, blog.similarweb.com
Google offers guide to help iOS users switch to Android, www.cnet.com
Mobile Menus: Hold the Hamburger?, www.getelastic.com
Mobility, mobile commerce, and the worst apps in the world, www.businessesgrow.com
Nexus 6 Could Compete with iPhone 6 Plus, Other Phablets, smallbiztrends.com
The complete guide to Apple Pay, qz.com
The Dos and Don’ts of Review Sites, www.verticalresponse.com
Use of mobile doubles for researching and completing online purchases, www.mobilecommercedaily.com
Reputation Management
Online Reputation Management Services, www.blueinteractiveagency.com
Social Media
24 Best Social Media Promotion Tools, www.wordstream.com
3 ways to do #halloween on Instagram, totems.co
3 Ways to Optimize Your Brand’s Social Media Marketing Success, www.toprankblog.com
Facebook tested feature that identified valuable, irrelevant fans, Inside Facebook
Facebook Updates Paper for iPhone 6, iPhone 6 Plus, allfacebook.com
Getting Past the Social Echo, www.socialmediaexplorer.com
How should you value your Facebook fans?, www.insidefacebook.com
How Storytelling Grows Your Social Media Audience, www.jeffkorhan.com
How to Get More Out of Facebook Ads, www.socialmediaexaminer.com
How to Get Your First 100 #Twitter Followers, www.mediabistro.com
How to Maximize Engagement with Twitter Ad Cards, blog.adstage.io
How to Prepare Your Holiday Advertising For Social Media, www.nanigans.com
LinkedIn’s Newest Feature Will Make You Actually Want to Use It, lkrsocialmedia.com
New Google+ Share Button, Google Operating System
Optimizing Your Content for Facebook, LinkedIn, and Twitter, blog.getresponse.com
Snapchat’s Audience Is Teen-y, www.emarketer.com
Social Media for Social Good, www.rimmkaufman.com
Social Media ROI: Is It Worth It?, www.koozai.com
The 13 Most Popular Social Networks (By Age Group), www.mediabistro.com
The Three Things Expert Social Media Advice Can’t Tell You, www.firepolemarketing.com
Two Reasons You Need to Invest in Facebook Ads, denisewakeman.com
What Copyblogger Could Have Done With Its Facebook Page, www.jonloomer.com
What to Expect at Flight, Twitter’s New Developer Conference, recode.net
Video
3 Tips to Reach Generation Z on YouTube, www.convinceandconvert.com
Don’t Let Your Brand Become the Next Video Ad #FAIL, www.adknowledge.com
Vine’s Stars Are The Best Part, And Now You Can Follow Whole Channels Of Them, TechCrunch
Where Can Digital Video Ads Have Consumers’ Attention? Smartphones, www.emarketer.com
YouTube for Business: Make EPIC, www.touchstorm.com
YouTube Video Analytics Just Got A Whole Lot Better, basicblogtips.com
YouTube, Lionsgate Create Series to Promote ‘Hunger Games’, adage.com
(Some images used under license from Shutterstock.com.)