Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Samsung Drives Nearly 60 Percent Of Android Traffic
According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions of […]
Facebook Passes YouTube, Delivers A Billion More Desktop Video Views In August
In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni confirmed that Facebook delivered nearly a billion more desktop video views than YouTube in August. Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement. According to comScore’s Video Metrix report, Facebook still trails […]
Google Express Expands Reach, Undercuts Amazon Pricing
Google Shopping Express is now Google Express. In addition to changing its name, Google announced that it added new cities and new brands to its roster eligible for same-day delivery. The service is now available in Northern California, Los Angeles (selected areas), San Jose, Washington DC, Boston, Chicago and Manhattan. New companies and brands added […]
Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
Someday, every device you can imagine will be connected. Contributor Daniel Cristo explains the new open-source project and imagines how marketers will use it.
Gettin’ Sticky Wit It: Facebook Stickers Make Their Way To Comments & Posts
If you’ve looked at your Facebook feed recently, something new may be stuck to comments in your feed. That’s right, the massive stickers from Facebook messaging are now eligible to be posted as a comment on a user’s timeline, in a group post or in an event post. These big bold images come in different sets […]
[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions
Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a malicious bot and then infected a virtual computer to see how much digital ad fraud really occurs when a computer is infected — and recorded it happening in a new video (below). A machine […]
WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from “organic” results over time. Using third-party experts, the article asserts that paid search […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google AdWords Debuts Local Forwarding Numbers For Call Extensions
Top 5 Takeaways From The Big Bing Ads Session @SMX East
Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version
4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
Google Revamps Change Of Address Tool Within Webmaster Tools
Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Online Marketing News From Around The Web:
Analytics
Benchmarking Analytics Performance: The Options, Dos, Don’ts, www.kaushik.net
Love & Measurement: A Startup Case Study, www.socialmediaexplorer.com
Measuring, Managing and Marketing What Matters Most, authoritylabs.com
Blogs & Blogging
10 Tools to Make You a Better Ecommerce Blogger, www.practicalecommerce.com
Blogging Up A Storm: 8 Must-Know Content Marketing Tips, www.socialbro.com
How I use Evernote to boost my blogging productivity, www.probloggingsuccess.com
The Four Key Elements of a Powerful Case Study Blog Post, marketingbees.com
The Secret Formula for Creating Shareable Blog Posts, contently.com
What Most Bloggers Don’t Want to Hear, www.jeffbullas.com
Business Issues
Amazon to hire 1,000 new permanent warehouse workers, Telegraph
China’s Baidu buys largest e-commerce company in Brazil, www.macauhub.com.mo
Content Marketing
Five Ways Brands Use Visual Content for Maximum Impact, www.socialmediaexaminer.com
How to Be Famous for Your Business Content, www.jeffkorhan.com
Not Everyone Is Content With Content Marketing, adage.com
The Why, How and Where of Content Distribution, relevance.com
Upworthy Claims It Can Deliver Its Positive Spin for Brands, www.adweek.com
What Content Marketers Can Learn From the Water Business, adage.com
When do B2B Tech Companies Need Content Marketing?, www.toprankblog.com
Conversion Optimization
4 Landing Page Hacks That Create a Flood of Conversions, blog.crazyegg.com
6 User Interface Fixes That Can Greatly Increase Conversion Rates, blog.kissmetrics.com
Six Ways to Uncover What’s Confusing Your Website Visitors and Dragging Conversions Down, www.marketingprofs.com
Copywriting, Design & Usability
Confessions of a site designer: ‘We’d like to see more trust’, digiday.com
Innovation Vs Tradition : What Does The User Really Want?, usabilitygeek.com
Domaining
Amazon Buys KDP.com For Kindle Direct Publishing, dotweekly.com
Using an Option to Buy a Domain Name, www.domaininvesting.com
E-Commerce
41 percent of shoppers plan to spend more online this holiday season, www.marketingpilgrim.com
B2B e-commerce networking is on the rise, www.internetretailer.com
How five top UK ecommerce sites handle online returns, econsultancy.com
How Much Longer Can the Traditional Store Remain Shoppers’ Fave?, eMarketer
How to Get People to Stop Ditching Their Online Shopping Cart, Entrepreneur
Email Marketing
6 Hacks That Make Growing Your Email List Less Stressful, www.impactbnd.com
ASOS sales emails are excellent, but are they too frequent?, econsultancy.com
How Seamless Email Turns Ecommerce Prospects into Buyers, sherpablog.marketingsherpa.com
Psst! Want to Write Irresistible Subject Lines?, www.verticalresponse.com
The Real Cost of Sending Bad Email, blog.marketo.com
General Internet Marketing
5 Marketing Lessons From Justin Timberlake, www.firepolemarketing.com
What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising, advertise.bingads.microsoft.com
Internet Marketing Industry
AddThis Data Puts Auto Industry Marketers in the Fast Lane, www.addthis.com
Former Yahoo!, Criteo Executive Joins Adroit Digital as President, finance.yahoo.com
Loren Hillberg Named as Thinknear President & General Manager, investor.telenav.com
vCita Partners with Constant Contact to Offer Self-Service Online Tools for Small Businesses, news.constantcontact.com
With $2 Million In Funding, Indicative Ushers In Era Of Low Cost Hosted Analytics, techcrunch.com
Mobile/Local Marketing
Mobile chat playing big role in creating seamless holiday shopping, www.mobilecommercedaily.com
Mobile must transform customer experience, not merely simplify communication: KPMG, www.mobilecommercedaily.com
New Report Details Emerging Approach to Personalization on Mobile, streetfightmag.com
Promoting Local Content For Local Links, www.searchenginepeople.com
Ultimate List of Review Widgets and Badges for Your Local Business Website, www.localvisibilitysystem.com
Social Media
“Exercising” Added to Facebook Status Updates, allfacebook.com
10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know), www.mediabistro.com
5 Different Ways for How Businesses Can Use Snapchat, smallbiztrends.com
Dynamic Cover Enables Facebook Page Admins to Take Advantage of Cover Images, allfacebook.com
How to Build Powerful Alliances on Google+, www.socialmediaexaminer.com
How to Create an Effective Social Media System, www.ducttapemarketing.com
How to Use Pinterest Analytics to Create Content Your Audience Will Love, blogs.constantcontact.com
Six ways social media is changing the nature of TV forever, econsultancy.com
The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content, www.mediabistro.com
The 8 Essential Tools That Keep a Social Media Agency Humming, blog.bufferapp.com
The social media forecast: Cloudy!, www.businessesgrow.com
Twitter and TV: 4 Ways to Make It Work, www.convinceandconvert.com
Video
Hear the Call? 3 Steps for Better Video CTAs, contentmarketinginstitute.com
YouTube RSS Alerts: How-to Get An Email for Keyword Mentions, www.reelseo.com
Netflix Leads In U.S. Digital Video Subscriptions In Home And Among Millennials, techcrunch.com
The Effectiveness of Adding Videos to Your Brand, www.compukol.com
(Some images used under license from Shutterstock.com.)