Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
YouTube’s Top 10 September Ads: Samsung Continues Strong Showing, Kmart Sneaks Up To Holiday Season
Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s top 10 list of most watched ads. Samsung’s introductory video for the Galaxy Note 4 landed in the top sport with 21.9 million views and the company’s Gear S video was fifth with 5.5 million views. September marked the […]
Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it. The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than […]
Twitter Fine Tunes Controls For MoPub Native App Advertising
Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear. Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with […]
What Excites This CMO? Helping His Brand Become “The 1st Official Yogurt Partner Of The NFL”
Ever since he was a young boy, growing up in the Valencia region of Spain, Sergio Fuster wanted to travel the world. With a career that has taken him from Spain to the UK, Switzerland, Mexico and the U.S., he is well on his way to fulfilling his boyhood dreams. Now, residing in Connecticut, Fuster […]
Seizing The Mobile Opportunity For The Holiday Season
Contributor Benjamin Vigneron explains how you might use estimated cross-device conversion data to adjust your mobile ad spend for the holidays.
True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials
The fashion brand seeks to associate itself with bold style trend setters in a new campaign and contest.
Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick
One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable. It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping […]
AAA Study Finds Siri — And Potentially Any Smartphone Assistant — Hugely Distracting To Driving
Bad news for the folks who think using Siri can make you more productive while driving. A new study by the AAA automobile group has found Siri to be incredibly distracting while behind the wheel. The AAA worked with Apple to develop a completely hands-free version of Siri. It responded to voice commands without requiring any […]
Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate
Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that […]
Samsung Still Driving Android Sales But iPhone 6 Could Topple Brand
The new U.S. smartphone marketshare figures are out from comScore. The data are all pre-iPhone 6. We won’t know until next month whether the new device has changed the “balance of power” in the market. For the time being, however, things are pretty flat. The iPhone remains the top individual smartphone in the market, with 42 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Nokia’s Here Maps Come To Android Phones (Sort Of)
Google (Now) Beats Siri And Cortana For Direct Answers — Study
Why SEOs Need To Stop Automating Email Outreach For Links
Google May Add Mobile User Experience To Its Ranking Algorithm
Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
Google Now Reminds You To Pay Your Bills
Online Marketing News From Around The Web:
Analytics
14 Key Ecommerce Events to Track in Google Analytics, Practical E-Commerce
6 Easy Ways to Improve User Experience Using Analytics Data, Distilled
Blogs & Blogging
5 Reasons These Branded Tumblrs Were a Huge Success, Contently
Bloomingdale’s tracks down New York’s best-dressed men, www.luxurydaily.com
Business Issues
Can C.E.O. Satya Nadella Save Microsoft?, www.vanityfair.com
Google’s Tax Setup Faces French Challenge, Wall Street Journal
Content Marketing
Forbes Media Announces Launch Of New BrandVoice Homepages To Help Marketers Scale Their Brand Content, Forbes
Conversion Optimization
Automate Optimizely Reports With the Results API, SwellPath
The 5 Times When You Absolutely Must do A/B Testing, Crazy Egg
Copywriting, Design & Usability
Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything, www.marketingwords.com
How to Maximize the Potential of Wearable Devices, uxmag.com
Mobile Design Pattern: Inventory-Based Discrete Slider, Smashing Magazine
Display & Contextual Advertising
Introducing new interactive guides for video and gaming publishers, Inside AdSense
What Facebook’s Atlas Means for Brands and Agencies, Ad Age
Domaining
New York City Now Has Its Own Top-Level Domain: .NYC, The Next Web
PR Blitz Blankets Big Apple For .NYC Domain, Ad Age
See GoDaddy’s clever .NYC barge ad, Domain Name Wire
E-Commerce
UPS tries to the ease the hassle of online deliveries, Internet Retailer
Email Marketing
3 Customer-Centered Strategies to Maximize 2014 Holiday Revenue, Silverpop
Five Email Mistakes Even the Experts Make, MarketingProfs
Internet Marketing Industry
Segment Raises $15 Million Series A, segment.com
Weber Shandwick Tackles Advertising With New Agency Sawmill, Ad Age
Mobile/Local Marketing
Google Glass Basecamp Opens In London To Try And Buy Glass (video), www.geeky-gadgets.com
Google reportedly working on bite-sized app trials for Android, Engadget
Other Items
Announcing the WEST (Women Entering and Staying in Tech) Mentorship Pilot, newsroom.fb.com
Social Media
7 Tips for Planning Your Social Media Campaign, simplymeasured.com
Are Social Media Content Agencies and Experts Taking You for a Ride?, Content Marketing Institute
Facebook Tests Addition of Trending Module to Search Screen in iOS App, All Facebook
How Founder of Beauty Brand Glossier Crafted the Launch on Instagram, Wall Street Journal
How to Drive More Website Traffic with Facebook Ads, www.jonloomer.com
How to Please Customers With Social Media Customer Care, Social Media Today
How to target your competitor’s followers with Twitter custom audiences, eConsultancy
How to Use Google+ Hashtags for More Exposure, Social Media Examiner
The 8 best Twitter tactics for businesses and the important one Motorola ignored, Trackur
Video
Ad Industry Leaders: Create Video for YouTube, Not TV, Contently
How TV Networks Can Promote Shows on YouTube, Ad Age
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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