Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
LinkedIn Now Shows How You Sparked That Engagement
LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media network. The feature, new on LinkedIn’s “Who’s Viewed Your Profile” page (which you’ll find listed under Profile in LinkedIn’s navigation menu), is an overlay that shows the actions a user took that […]
Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign
Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product. Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star […]
How A Google Mistake That Killed BuzzFeed’s Traffic Turned It Into A Social Media Powerhouse
What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, search goliath Google. Early on in BuzzFeed’s history, getting mistakenly hit by a Google penalty caused BuzzFeed to focus on social — a decision that’s been phenomenally successful for the media company. BuzzFeed founder […]
How Business Leaders Can Overcome Burnout
Is it stress? Or is it burnout? Contributor Chuck Sharp shares his experience with business burnout and what worked to help him overcome it.
Will Apple’s “Location Warnings” Be Educational Or Scary?
Last week the subscription-only The Information wrote about Apple’s new “location warnings” and its potential impact on developers. This is something I explored from a user perspective on my personal blog last month. Previously Apple enabled users to turn location off or on. Now there are three potential settings: “always,” “never” or “while using the […]
Nescafé Locks Thousands Of Red Mugs To Fences Then Provides Combination With Facebook App
Finding inspiration from love locks on bridges around the world — along with research that showed the red Nescafé cup to be a meaningful representation of the brand – Croatian agency Drap put together an interesting outdoor activation with a little digital tossed in. Earlier this year, the agency locked thousands of red Nescafé mugs to bridges, benches […]
Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200
Many of the world’s most skilled and knowledgeable social media specialists will take the stage at SMX Social Media Marketing in Las Vegas, November 19-20. Speakers from brands and agencies will share challenges they’ve overcome and result-driving tactics that make them successful. You’ll hear from: They’ll be tackling paid, earned and owned social media marketing […]
In A First, Mobile Ad Network Offers “Guaranteed Outcomes”
InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. The program appears to be the first of its kind. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser […]
How Digital Is Shaping Auto Marketing
Contributor James Green lays out the state of the automotive industry’s digital transformation, suggesting ways companies can take advantage of the opportunity.
How To Turn Prospect Priorities Into Email Sales Ammunition
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results.
Facebook Shows Its Fake-Like Fighting Teeth, Says It Has Won $2 Billion In Legal Judgements Against Spammers
Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2 billion in legal judgements against spammers — and offered advice to businesses to avoid being fooled by fake-like scams. Fake likes are a particular target for Facebook, and much of the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google: Panda 4.1 Still Rolling Out
The Internet’s Front Page — Reddit — Now Worthy Of Being In Google News
Google Releases Video Series On Taking Your Local Business Online
12 Things To Check In Your Local Homepage SEO Audit
Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Online Marketing News From Around The Web:
Affiliate Marketing
Free Insight Report for Publishers, blog.affiliatewindow.com
Analytics
Attention! There’s A New Kid On The Measurement Block, Ad Exchanger
Business Issues
A mid-year update to our 2014 Transparency Report, Official Pinterest Blog
Google to Make Security Guards Employees, Rather Than Contractors, Wall Street Journal
Sheryl Sandberg Sells 283,334 More Facebook Shares, All Facebook
Content Marketing
Together We Make GIFs: Why the Madden GIFerator Is Viral Content Marketing at Its Best, Contently
Use Content Marketing ROI to Stop Blogging, Luna Metrics
Copywriting, Design & Usability
Four Hacks for Writing an Article That Sounds Genius (And Actually Is), KISS Metrics
Making Mobile Design More Productive in Three Simple Steps, uxmag.com
Troubleshoot User Experience (UX) for Better Conversions, Crazy Egg
Ways to Boost Your Website Content With Greater Social Intelligence, Content Marketing Institute
Display & Contextual Advertising
Accounts.name changes in the AdSense APIs, googleadsdeveloper.blogspot.com
Domaining
.NYC Adds 1,147 Landrush Domains & Now Sits 4,549: Here Are The More Interesting One’s, The Domains
.Attorney & .Lawyer Launch Wed & Each Have Only 140 Sunrise/Early Registrations, The Domains
National Association of Realtors Wins Rights To The New gTLD .Realestate, The Domains
E-Commerce
Explaining Apple Pay: Pros, Cons, Practical E-Commerce
French Ecommerce Sales Topped €13 Billion in Q2 2014, eMarketer
Email Marketing
Gmail updates for iPhone 6 and iPhone 6 Plus displays, Slashgear
General Internet Marketing
4 Pillars of Online Marketing Success, Jeff Korhan
Internet Marketing Industry
AgilOne Enhances Predictive Marketing Cloud to Empower Brands to Act Quickly and Intelligently on Customer Data, Business Wire
Thank You for 10 Incredible Years, moz.com
The Customer Journey Officer Is the New CMO, Ad Age
Reputation Management
Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local Customers, www.localvisibilitysystem.com
Five ways to ensure a 1-star reputation, Trackur
Social Media
Exploring Optimal Post Timing…Redux, Web Analytics Demystified
What Content Goes Hot on Google+?, BruceClay.com
Instagram Turns Four, Salutes Brands, All Facebook
Is local the next big Facebook advertising market?, Inside Facebook
Video
Nielsen TV: Loyal TV Viewers are the Desirable Viewers, Nielsen
Conversant Enters Video Advertising Market, performancein.com
Six Viral Video Myths That Refuse to Die, Reel SEO
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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