Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Enterprise Local Marketing Automation Tools – New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing […]
Hootsuite Bringing Voice Integration To Social Customer Service
Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the telephone. By the end of the year, Hootsuite plans to give businesses the ability to offer customers complaining on social media, the chance to call customer service directly about the issue. And, as anyone […]
Dear News Corp & Google: An Open Letter On Their Open Letters To Each Other Over Competition
Last week, Rupert Murdoch’s News Corp sent an open letter to the European Union outlining competition concerns it has about Google. This week, Google has fired back with its own open letter addressed to Murdoch. Both letters have issues, so consider this an pseudo-open letter to both of them. The News Corp letter was sent […]
3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly
Any method of attribution has its strengths and drawbacks. Contributor Kohki Yamaguchi outlines factors every marketer should be aware of.
Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6%
After 2013′s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and e-commerce sales are going to continue to climb this holiday season. According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion. The same report claims e-commerce sales […]
Mobile Web Enthusiasts Unite! A Peace Offering For Responsive Web Design Advocates
If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.
8 Questions To Ask Before Choosing A Tag Management System
Contributor Josh Dreller weighs in with part four of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
Gigya Survey: 77% Of Consumers Say They Have Used Social Logins
Driven by a strong preference for convenience and a limited wariness about privacy, U.S. consumers have sharply increased their use of social logins to connect with digital sites and apps in the last two years, according to a Gigya survey released today. Seventy-seven percent of consumers have logged into websites and mobile apps using social […]
Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
In The EU, Lots Of People Are Asking Google To Forget Content That They Authored
Will Your Business (And Your Website) Adapt & Evolve With Google?
E-Commerce Link Building — The Challenge That Won’t Go Away
In His Own Words: Ask.com CEO Responds To Arbitrage Accusations
Last Call – SMX East Starts Next Tuesday In NYC; All Access Conference And Free Expo+ Passes Available
Online Marketing News From Around The Web:
Blogs & Blogging
16 Ways to Caffeinate Your Content and Give Your Audience a Buzz, boostblogtraffic.com
7 Ways for Bloggers to Be More Productive, ProBlogger
9 Blog Design Tweaks That Will Increase Your Email Signups, blog.getresponse.com
Blogging Metrics: What to Measure, How to Measure It, and How Often, www.impactbnd.com
Five lessons for effective blogger outreach, econsultancy.com
How to Rid Your Blog of Comment Spam, www.dexmedia.com
You’ve Forgotten Your Blogging. Here are the 7 Bad Signals It Sends, www.jeffbullas.com
Content Marketing
3 Content Marketing Best Practices SMBs Can Ignore, www.wordstream.com
3 Tragic Errors to Avoid When Building a Web Content Marketing Program, contentmarketinginstitute.com
4 Ways Content Sharing Can Fit Into Your Content Strategy, contently.com
Creation vs. Curation: Do You Need to Make or Moderate?, relevance.com
How Betabrand Nails Product Page Storytelling, Get Elastic
How to increase the chance for your content to go viral quickly, www.kjrocker.com
Is Your Content Missing Its Readers?, blog.simplereach.com
It’s Back to School for B2B Content Marketing, www.komarketingassociates.com
The 3 Factors That Drive Content Marketing Success, www.b2bmarketinginsider.com
Conversion Optimization
7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks, unbounce.com
The 7-Step Guide to Create a Mind-Reading Landing Page, blog.crazyegg.com
Copywriting, Design & Usability
The Ultimate Guide To Choosing A WordPress Host, www.smashingmagazine.com
When Web Design Doesn’t Matter, fizzle.co
Display & Contextual Advertising
Banner ads are broken beyond repair, digiday.com
Domaining
New York Boosts Its Brand on Web With .NYC Domain, Wall Street Journal
LasVegasWeekly.com: “Why The .Vegas Launch is a Ridiculous Racket & A Waste Of Money”, www.thedomains.com
E-Commerce
12 bewilderingly bright ecommerce sites for your instant attention, econsultancy.com
Affluent consumers shop online – even if they buy in stores, www.internetretailer.com
Online Discounts vs. Free Shipping: A Battle of the Ages, www.emarketer.com
Surprise! Retailers no longer can track iPhone users by Wi-Fi in stores, www.internetretailer.com
E-Commerce Is Top Industry in Terms of Facebook Posts, Engagement, allfacebook.com
Email Marketing
Five Deadly Email Platform Migration Mistakes to Avoid, www.marketingprofs.com
Red Letter Days Increases Email Revenue 10%, blog.returnpath.com
What iOS 8 Holds in Store for Email, blog.movableink.com
General Internet Marketing
Some Non-Obvious Advice on Thought Leadership, moz.com
Internet Marketing Industry
Qualtrics’ Ambitions Don’t Stop With $150 Million In Funding, Forbes
Socialbakers Unveils a New Social Benchmark: “Smart Storytellers”, Social Bakers
Slice Intelligence Launches with iPhone 6 Data, intelligence.slice.com
Mobile/Local Marketing
Apple Says iPhone 6 And 6 Plus Bending Complaints Number Less Than 10, TechCrunch
Before User Acquisition: Prep Your Mobile Game For Success, www.nanigans.com
Five Questions to Ask Your Mobile Ad Platform Provider, adage.com
Millennial Study: One in Three Want to Communicate by Snapping a Mobile Photo, www.miteksystems.com
Want to reach consumers on mobile? Do it before they go shopping, www.marketingpilgrim.com
What one of the most mobile retailers is doing with iOS 8, www.internetretailer.com
Which Mobile Location Ads Are the Most Accurate?, www.emarketer.com
Social Media
“People Who Like Your Page” Returns as Option in Facebook Boost Post Ad Feature?, allfacebook.com
17 Quick Wins to Boost Your Social Media Marketing Right Away, blog.bufferapp.com
3 Reasons To Display Social Media Plugins On a Landing Page, ppc.org
7 Vital Delivery Optimization Strategies For Social Media, www.socialbro.com
A 100-Point Checklist for Social Interactions, www.conversationagent.com
A Practical Guide to Writing an Effective Social Media Policy, thenextweb.com
B2B ecommerce blog post garners 2,000 likes in first week via strategic Facebook Promoted Posts, www.marketingsherpa.com
CPG shoppers prefer Facebook over Twitter for brand interaction, www.insidefacebook.com
Ello, Ello? New “No Ads” Social Network Ello Is Blowing Up Right Now, techcrunch.com
Facebook fans who interact with the brand page make for higher-paying consumers, www.insidefacebook.com
Facebook Post Types: Picking a Winner Isn’t Easy, www.stonetemple.com
How Facebook is courting publishers, digiday.com
How to Create Your Social Media Marketing Plan of Attack, www.firepolemarketing.com
How To Take Advantage of Pinterest Advertising, blog.tailwindapp.com
Instagram Lets You #Selfielapse By Adding Front-Facing Camera Option To Hyperlapse, techcrunch.com
Mastering Successful Social Media Management, www.koozai.com
Twitter CEO Finally Gets a Verified Account on the Social Network, Mashable
Using Instagram for Business, www.bluefountainmedia.com
When to Use: Sponsored Updates vs. Unpublished Posts, blog.adstage.io
Will Twitter Change Your Life? It Changed Mine., www.vocus.com
Video
3 Ways to Optimize Videos for Mobile Devices, www.reelseo.com
Online Video Trends: Mobile Viewership More Than Doubled YOY, www.marketingprofs.com
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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