Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Skyhook’s New Location Platform Delivers Context, Personalization
Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily and for a wider range of purposes. Skyhook built the original hybrid WiFi/GPS/cell-tower database that was used by Google and Apple for location before each developed their own derivative systems. […]
Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs
A mobile phone service company tries to raise awareness by making music fans look up.
Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet
Amazon expanded its Twitter e-commerce integration today, giving users the ability to add to Amazon wish lists using the hashtag #AmazonWishList in a reply to a tweet. In May Amazon launched a variant of this feature that enabled customers to drop items they discovered on Twitter into their shopping carts — using #AmazonCart in replies. […]
Get To Know: Kia Motors EVP Of Sales & Marketing Michael Sprague
As the Executive Vice President of Sales and Marketing for Kia Motors America (KMA), Michael Sprague is the central point of contact for all sales and marketing activities. During his tenure, Sprague has managed all five of the brand’s influential Super bowl campaigns; oversaw 16 new vehicle launches; and, led the team that introduced the […]
4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
Generous return policies may drive sales, but will they hurt your bottom line? Contributor Jordan Elkind gives recommendations on making promotional decisions.
How To Design A Shopping Cart Abandonment Email Campaign
Did you know that more than 1/3 of shopping cart abandonment emails lead to a purchase? Check out 5 tips for designing a cart retrieval email campaign that can help you recover lost sales.
Is That Display Ad Unviewable, Or Fraudulent? Consider The Intent
Contributor Rob Rasko explains how to distinguish between unviewable and fraudulent display ads.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Now Lets Travelers Know When Flight Prices Drop
MapQuest’s New Commute App Helps Optimize Drive Times
Enterprise Digital Analytics Platforms – New Market Intelligence Report
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
How Social Campaign Audits Can Inform Your SEO
EU Antitrust Endgame Looking More Murky, Risky For Google
Online Marketing News From Around The Web:
Analytics
Do You Know Who Owns Analytics at Your Company?, blogs.hbr.org
Business Issues
LinkedIn CEO Jeff Weiner on leadership, www.businessinsider.com
Content Marketing
6 Steps to Creating Blockbuster Content!, www.stateofdigital.com
9 Content Marketing Lessons from Brands, www.searchenginejournal.com
How Brands Can Tap Internal Resources to Create Incredible Content, contently.com
How to Create a Content Brainstorming Dashboard, smallbiztrends.com
How to Stop Writing Disposable Content, www.adviceinteractivegroup.com
Tell a Better Content Marketing Story, www.searchenginejournal.com
Conversion Optimization
Why Conversion is Everyone’s Job!, www.ppchero.com
Copywriting, Design & Usability
Applying Participatory Design To Mobile Testing, www.smashingmagazine.com
Display & Contextual Advertising
Creating Great Display Campaigns, ppcchat.co
Domaining
How Do You Reply to Foreign Language Inquiries?, www.domaininvesting.com
Is Verisign’s .net in trouble?, domainincite.com
E-Commerce
4 Ways to Create Social Media Images, for Ecommerce, www.practicalecommerce.com
7 Little Things to Improve an Ecommerce Business, www.practicalecommerce.com
Are These 5 Shopping Cart Mistakes Killing Your Sales?, blog.crazyegg.com
E-commerce holiday sales set for double-digit growth, www.internetretailer.com
How these five ecommerce stores can improve their checkouts, econsultancy.com
Is Your E-Commerce Website Mobile-Friendly?, www.techwyse.com
Overstock.com purchases land for a new $100 million headquarters, www.internetretailer.com
Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions, blog.kissmetrics.com
Email Marketing
4 Tools to Grow Your Email List Fast, www.jeffbullas.com
Creating Loyal Customers through Impactful Email Programs, blog.returnpath.com
How segmenting my email list improved subscriber engagement, www.probloggingsuccess.com
General Internet Marketing
3 Rules for Success from the Top 10 Marketers of 2014, www.convinceandconvert.com
Top Takeaways From Ad Age CMO Strategy Summit, adage.com
Internet Marketing Industry
Rakuten Marketing Drives the Omni Experience, marketing.rakuten.com
SocialFlow Announces Enhanced Publisher Offering, www.socialflow.com
Persado Launches Revolutionary ExactTarget App That Generates the Best Email Subject Lines, finance.yahoo.com
Provenir Spins Off Kitewheel After Landmark Year, finance.yahoo.com
Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight, techcrunch.com
Introducing Kiip Rewarded Video, blog.kiip.me
Mobile/Local Marketing
10 of the world’s best mobile commerce checkouts, econsultancy.com
A mobile payment solution for small businesses, commercecentral.tumblr.com
Big brands want ‘nothing to do with’ incentivized ads on mobile games, venturebeat.com
How To Use Mobile To Build Trust, www.webpresence.tv
It’s Time to Drive a Mobile-First Strategy for Brands, adage.com
Majority of shoppers say no to mobile phones in the checkout line, www.marketingpilgrim.com
Mobile POS still fails to deliver on line-busting promise, www.mobilecommercedaily.com
Should Publishers Choose Mobile Apps Or Mobile Web?, www.adexchanger.com
Steady Growth in the Forecast for Local Media Revenues, www.dexmedia.com
Social Media
5 Dead Simple Tips That Will Bring You Tons of Traffic from Twitter, www.blogherald.com
5 Questions Pinterest Marketers Should Ask, But Don’t, blog.tailwindapp.com
5 Things You Need to Know When Advertising on Facebook, blogs.constantcontact.com
Four Ways to Measure the Impact of Social Media, www.socialmediaexaminer.com
How Intel Added Over 175,000 to its Social Audience in Just One Month, simplymeasured.com
How to blast your Twitter engagement rates through the roof, econsultancy.com
How To Improve Your Content Based On 2.6 Billion Social Media Shares, heidicohen.com
How to Use the New Twitter Analytics Dashboard, www.convinceandconvert.com
Is your Facebook Strategy Successful? How to Evaluate It, www.razorsocial.com
One Mistake You Don’t Want to Make When Running a Facebook Ad, blogs.constantcontact.com
Six Easy Ways to Tap into Your Network on the Go, blog.linkedin.com
Social Media Advertising: Which Platform is Right for Your Business?, www.wordstream.com
Social Media Brings Sightseers to San Antonio, www.dmnews.com
The Six Be-attitudes of Social Marketing, www.socialmediaexplorer.com
Twitter Uses War Room to Coax Marketers Into Spending, adage.com
Understanding Pinterest’s Advertising Potential: Comparing Outgoing traffic in 2013 and 2014, blog.similarweb.com
Websites Are Wary of Facebook Tracking Software – WSJ, online.wsj.com
When Facebook Trolls Attack: What Not to Do, allfacebook.com
Video
5 Quick Wins For Promoting Your Brand on YouTube, www.reelseo.com
Digital Video Vital Signs: How Healthy Is Your Online Video Investment?, www.marketingprofs.com
Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable, www.searchenginepeople.com
The secret to BuzzFeed’s video success: Data, digiday.com
Will Interactive Video Ads Convince Viewers to Pay Attention to Brand Messaging?, www.adweek.com
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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