Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard
Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is anything but.
Content Marketing: What To Measure Beyond Sales & Leads
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
3 Online Website Creator Tools For Your Small Business
If you run a small business ready for its own web site, or if you’re ready to upgrade to a more modern design, you should check out these three easy site-creation services.
Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express, Master Card and Visa in […]
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog […]
EU Taking Harder Look At $19B Facebook-WhatsApp Deal
European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of the pending Facebook acquisition of WhatsApp. The Wall Street Journal reports the questionnaire is “extremely detailed” and nearly 70 pages long. Facebook asked the EU for the antitrust review to avoid going through the process in individual […]
Why Perfectionists Make Great Content Marketers
Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed with traffic and revenue-driving tactics, and provide the context you’ll […]
Disappearing Act: LinkedIn Lays Off InMaps Network Visualization Tool
One of the slicker connection features that LinkedIn offered has been quietly discontinued. InMaps was a tool from LinkedIn that allowed users to better visualize their connections that they’ve made on the service. As of this week, InMaps will be retired as the following message is present on the main InMaps page: InMaps allowed uses […]
The First New User Sign-Up Path In 3 Years Arrives On Twitter
Twitter users that are new to the service will be greeted by a brand new sign-up flow, the first change to the user experience in quite awhile. According to Twitter’s Senior Director of Product Management, Christian Oestlien, the refresh took months to complete and has been the first major update in 3 years: According to […]
Richard Branson Asks People to Share #VirginRumors About His New Hotel
To promote his new Virgin Hotel in Chicago, Richard Branson has teamed with Jonathan Goldsmith, better known as Dos Equis’ Most Interesting Man in the World. In a video, Branson shares various rumors about the hotel such as, “I’ve heard the scented shampoo smells like Beyonce’s hair,” “The beds are so springy, they’ve had to […]
The Case For Embracing B2B Social Marketing
If you’ve been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”
Demystifying The Knowledge Graph
Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose
Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently
Google Rolling Out Consolidated Billing For AdWords MCC Users
5 Less Common Link Building Mistakes You Might Be Making
Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now
Communicating SEO’s Value To Clients And C-Level Execs
Online Marketing News From Around The Web:
Blogs & Blogging
The Why, What, and How of Blogger Outreach for Your Clients, moz.com
5 Reasons Why Blogging Is a Great Way to Build a Personal Brand, www.blogherald.com
9 Blogging Tools Every Blogger Should Be Using, www.socialmediaexaminer.com
Stop Blogging like a Wallflower, marketingbees.com
The Easy 8 Step Marketing Strategy For Your Business Blog, www.searchenginepeople.com
Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014, www.practicalecommerce.com
5 Vital Classes of Content: A Simple Framework for Creating Content, contentmarketinginstitute.com
7 Content Marketing Lessons You Wish You Know, www.searchenginejournal.com
A Big Mistake We Were Making with Content Marketing, contentmarketinginstitute.com
How killer content can move masses, econsultancy.com
The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience, www.copyblogger.com
The Often Forgotten Viral Content Marketing Tactic, www.jeffbullas.com
Types of Shareable Content (And How to Earn Links With Them), www.searchenginepeople.com
Want Your Content to Go Viral? Here’s How to Increase Your Odds, smallbiztrends.com
You’re Not the Star of Your Content Marketing, www.convinceandconvert.com
Conversion Optimization
5 Conversion Tweaks To Turn Stubborn Prospects Into Buyers, blog.crazyegg.com
5 Tips to Turbocharge Conversions on YouTube, www.convinceandconvert.com
How to boost conversion rates and kick cart abandonment to the curb, econsultancy.com
The Effect of Typography on E-Commerce Conversions, spyrestudios.com
Copywriting, Design & Usability
Is Single Page Design a Brilliant UX Trend, or Just a Passing Fad?, www.usertesting.com
Smart Furniture sees gains in mcommerce with responsive design, www.mobilecommercedaily.com
Think Your App Is Beautiful? Not Without User Experience Design, www.smashingmagazine.com
Domaining
How To Buy PBN & Expired Domains, The Right Way, godofseo.ca
It’s David Vs Goliaths For Control of .Music, www.thedomains.com
Why Domain Name Theft Matters to You, www.domaininvesting.com
E-Commerce
15 inspiring examples of ecommerce product pages, econsultancy.com
A quick guide to global e-commerce opportunities, www.internetretailer.com
Hey, Ecommerce Companies – Location Still Matters!, smallbiztrends.com
How to Create an Ecommerce Privacy Policy, www.practicalecommerce.com
Email Marketing
15 WordPress Plugins for Growing Your Email List, profitblitz.com
6 Strategies for Creating an Effective Email Newsletter, streetfightmag.com
Google’s New Strategy to Unseat Microsoft Outlook, online.wsj.com
The lessons Jewelry Television learned about holiday e-mails, www.internetretailer.com
Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized, www.marketingtechblog.com
General Internet Marketing
What is experiential marketing and why do you need it?, econsultancy.com
Mobile/Local Marketing
12 Things You Can Do Today to Get Your Mobile Strategy off the Ground, blog.kissmetrics.com
Common App Rejections, developer.apple.com
Google says Android Wear about to get even smarter, www.cnet.com
Mobile Apps in Content Marketing: How to Ensure ROI, relevance.com
Mobile’s role in shopping research grew during back-to-school sales, www.mobilecommercedaily.com
Native advertising’s strength on mobile drives interest in private markets, www.mobilecommercedaily.com
Reputation Management
How To Protect Your Online Reputation, blog.raventools.com
Social Media
LinkedIn Is Quietly Retiring Network Visualization Tool InMaps, TechCrunch
Twitter’s Timeline Could Get (More) Algorithmic, TechCrunch
10 Free Twitter Tools To Keep You Swinging Through The Social Marketing Jungle, www.socialbro.com
13 Ways to Beat the Facebook Algorithm, www.wordstream.com
3 Steps To Bootstrap Your Facebook Ads, www.searchenginepeople.com
30 Day Social Media Content Challenge, blogs.constantcontact.com
5 Facebook Advertising Tips from Sandi Krakowski, allfacebook.com
6 Ways to be Pin-Tastic on Pinterest, and Why You Should Want to Be, www.rimmkaufman.com
Boost Your Visibility & Your Business with Google+ Local, www.verticalmeasures.com
Fall Advertising Tips for Social Media Marketers, www.nanigans.com
How do I get my Facebook friends on my profile to come over to my Facebook page?, www.amyporterfield.com
How to Create Facebook Website Custom Audiences for Multiple Websites, www.jonloomer.com
How To Find Unfollowers On Twitter, www.socialbro.com
How to Remove Fake Facebook Fans, www.socialmediaexaminer.com
How To Start a Riot With Social Media, www.jeffbullas.com
How to Stay on Top of Your Pinterest Activity, www.internetmarketingninjas.com
How to Use Social Media to Drive Traffic for B2B Companies, blog.kissmetrics.com
How Companies Fail With Social Media Metrics, www.marketingprofs.com
Struggling with Your Social Media Marketing Strategy?, www.firepolemarketing.com
Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More, blog.bufferapp.com
Twitter’s Latest Experiment: “Trends” That Explain Why Something is Trending, www.mediabistro.com
What is social CRM and why do you need it?, econsultancy.com
Why Being Popular on Social Media is NOT Always Best for Your Business, lkrsocialmedia.com
Video
3 Tips That Will Help Save Money on Your Next Video Project, www.reelseo.com
Back to School Success on YouTube: Holiday Video Marketing, www.reelseo.com
How to Build Your Audience on YouTube, blog.kissmetrics.com
Programmatic Video Buying Means Linking All Video Buying (Hopefully), www.emarketer.com
YouTube Offers Fan Funding Donations Feature to Help Monetize Channels, www.thesempost.com
YouTube Videos: What’s not to like?, www.socialbakers.com
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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