Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views
The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than 75 million visitors in 2013. But what about the world’s most viewed shopping mall ad? While we can’t locate hard data on that metric, we can say that East Hills Mall video that went viral last week just might […]
New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […]
Apple iAD Introduces Ad Units Designed For Brands, Expands To Two More Countries
Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen interstitial banner ads with units designed for in-app viewing. Additionally, the company has expanded the iAd network to Russia and Switzerland, bringing the total number of countries in-network to 16. When iAd first launched, it […]
Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese
Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video. The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an […]
Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large consumer panel, the report highlights the phone features and resources that buyers value and consult in their purchase process. Despite being a commodity, 64 percent of smartphone owners still purchase their mobile devices in-stores; 24 percent buy online. However […]
“Yahoo Recommend” Brings Stream Ads To Third-Party Sites
Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored posts. Unlike other recommendation engines like Outbrain, which also promote content on other sites, the product, dubbed Yahoo Recommends, only promotes content on the publisher’s own site along with Yahoo’s stream ads. Publishers receive a cut […]
Have You Done These 5 App Store Optimizations?
App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start.
Twitter Expands Ads To 12 More Non-US Markets
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East […]
Ready For Strangers Shopping Your Site For The Holidays?
The holiday season means big sales — and often, a whole new audience to market to. Have you adjusted your strategy accordingly?
Bizible Launches Cross-Channel Analytics For B2B Marketers
One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn into revenue. Marketing analytics firm, Bizible, is expanding its focus from paid search performance to full cross-channel reporting with the aim of giving marketers that clear view into how their efforts impact revenue generation. Launching […]
Pinterest Launches Analytics Upgrade; It’s Available Today To All Business Accounts
Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that use its network to reach customers. Today, the San Francisco-based company is releasing an updated version of Pinterest Analytics and making it available globally, in all 31 of the languages Pinterest supports. The service […]
B2B Marketers: Why Organic Content Is Your Weapon Of Choice
Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […]
HubSpot Files For $100 Million IPO
HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Bing Tests New Search Results Design & Top Navigation
Google Image Search Bug Leads To Duplicate Russian Auto Accident Images In Search Results
Bid Management Science Explained
How To Prove The Value Of SEO Without Drowning In Data
New Google Easter Egg For SEO Geeks: Server Status 418, I’m A Teapot
Bing Quietly Rolls Out App Linking, Connecting Search Results To App
Google Search Offers Up Multiple Travel Options To Help Users Avoid Traffic Complications
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing: Holiday Action Items, www.practicalecommerce.com
Analytics
Applying Predictive Analytics to Marketing Challenges, www.conversationagent.com
Retail Analytics Market Worth $4.40 Billion by 2019, finance.yahoo.com
Blogs & Blogging
3 Types of Editorial Calendar to Manage Your Business Blog, dannybrown.me
An Elegant Way To Keep Track of Your Blog Ideas, pushingsocial.com
How To Make Every Piece Of Blogging Advice More Effective, www.bloggingwizard.com
LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform, www.techwyse.com
Business Issues
Google Acquires Video and Special-Effects Startup Zync, Wall Street Journal
Millward Brown Accelerates Digital Strategy with Acquisition of InsightExpress, www.millwardbrown.com
OneSpot Announces Availability of Support for Facebook Newsfeed and FBX Retargeting as Part of Content Advertising Platform, www.onespot.com
Content Marketing
3 Ways to Create Amazing Interactive Content, www.convinceandconvert.com
7 Harsh Truths That Should Guide Your Content Marketing Journey, authoritylabs.com
7 Retail Brands That Will Inspire You to Up Your Content Game, contently.com
Buffer’s Guide to Creating Amazing Content, www.searchenginejournal.com
Content Marketing Goes Experiential, blog.visual.ly
Discover The Power Within You: Storytelling and Content Marketing, www.jeffbullas.com
Do Content Marketers Need To Have Writing Skills?, www.b2bmarketinginsider.com
Earn A Customer For Life With Post-Sales Content Marketing, relevance.com
How to Get Started With Visual Content Marketing, www.socialmediaexaminer.com
How to Write Smart Content on Days You’re Feeling Dumb & Distracted, www.problogger.net
The 5 People You’ll Meet at a Content Marketing Conference, contently.com
The business case for content marketing consistency, www.businessesgrow.com
Where do you begin in Content Marketing? Answer: Know your Buyers, fearlesscompetitor.com
Conversion Optimization
3 Frameworks To Help Prioritize & Conduct Your Conversion Testing, conversionxl.com
5 Crucial Call Handling Tips for Increased Sales & Conversions, www.revenews.com
Copywriting, Design & Usability
Make Your Ads SING like Sondheim: Creative Lessons from Lyrical Genius, www.aimclearblog.com
Five Signs That Your Website Needs Revamping, www.marketingprofs.com
Mega menu design trends in ecommerce: 2011 vs. 2014, econsultancy.com
Reimagining Your Website As A Tool For Customer Retention, usabilitygeek.com
These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails, unbounce.com
Display & Contextual Advertising
Display retargeting 101: a handy guide to the buzziest ads on the internet, econsultancy.com
Facebook Planning Display Ad Network to Compete Against Google’s DoubleClick, www.thesempost.com
Domaining
.Website Gets Over 630 Sunrise Domain Registration; 2nd Highest Of Any New gTLD, www.thedomains.com
How 22 end users are (or aren’t!) using domain names they bought this year, domainnamewire.com
Why I Respond Quickly to Inquiries and Offers, DomainInvesting.com
Why your new TLDs won’t work well with domain parking (yet), domainnamewire.com
E-Commerce
Feedzai rolls out fraud scoring tool for e-commerce platforms, www.internetretailer.com
Gaming the System for Internet Retailers, www.dmnews.com
Shoppers all over the world are buying more online, www.internetretailer.com
Should You Split Test Your Pricing Strategy?, www.conversionvoodoo.com
Using Ecommerce Text Messages in 2014, www.practicalecommerce.com
Email Marketing
Concerns Ahead for Email Marketing, www.dailyconversions.com
Email is Dead…Think Again!, blog.movableink.com
Grow Your Email List with Facebook Mobile, blogs.constantcontact.com
Increasing Your Email Subscribers with OptinMonster, www.searchenginejournal.com
Take Back Control of Your Email Inbox Without Breaking a Sweat, online.wsj.com
What I Learned From Growing My Email List 3,418% (Nearly 200k) in Just 11 Days, www.smartpassiveincome.com
Why Your Email Campaign Tracking Might Be Wrong, www.blastam.com
General Internet Marketing
Benchmarking your Organization’s Maturity, www.cardinalpath.com
Integrating Search, Social Media and Email Marketing, www.toprankblog.com
Mobile/Local Marketing
Brands ramp up mobile efforts to reach students on campus, www.mobilecommercedaily.com
Defining customer experience and support in the new app economy, www.mobilecommercedaily.com
How You Can Create A Mobile Friendly Online Store, www.searchenginepeople.com
Hyperlocal Chat App Yik Yak Bets Big On Anonymity, streetfightmag.com
Media Managers Can Scale Their Mobile App Ads, www.adknowledge.com
The Growing Importance of Online Reviews, www.searchenginepeople.com
Reputation Management
How to Respond to Online Brand and Reputation Attacks, www.socialmediaexplorer.com
Social Media
25 Vital Facebook Stats for Social Media Marketers, www.mashbout.com
5 Simple Tips to Instagram Success, blogs.constantcontact.com
5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC], www.mediabistro.com
7 Simple Twitter Marketing Tips to Improve Your Results, www.socialmediaexaminer.com
A-Z: The Pinterest Marketing Dictionary, blog.tailwindapp.com
Back to School Targeting on Facebook: Attracting the Right Customers, www.nanigans.com
Being Active on Social Media does NOT make you a Marketing Company!, fearlesscompetitor.com
Bigger Facebook Ad Images: How to Prepare Yourself, www.komarketingassociates.com
Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences, allfacebook.com
Free Social Media Reporting Tools, www.koozai.com
Here’s How You Generate More Leads with Social Media, www.marketingtechblog.com
How Brands Can Tap China’s Unique Social Media Culture, adage.com
How to Create a Facebook Contest, zacjohnson.com
How to Save Six Hours a Week on Social Media, blog.bufferapp.com
How to Use Facebook Dark Posts, www.ducttapemarketing.com
Is This Secretly the Reason Your Facebook Reach Has Been Tanking?, lkrsocialmedia.com
The most popular TV shows on Facebook, Twitter, and Reddit, qz.com
The Social Media Return On Investment You’re Not Measuring, www.marketingtechblog.com
Top 20 LinkedIn Tips from the Experts, upcity.com
Turn Facebook Fans into Customers, blog.getresponse.com
Why These 4 Financial Companies Are Winning At Social Media, www.koozai.com
Why You Need an Editorial Calendar for Social, blog.marketo.com
Video
Americans Spend 33 Minutes a Day Watching Video on Smartphones, www.reelseo.com
Google’s Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion, www.reelseo.com
The end of Vine as we know it?, digiday.com
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)