Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
How Content Is Changing And What Marketers Need To Know [Survey Data]
Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.
Newcastle Asks Fans For Photos, Which It’ll Convert (Very Badly) Into Ads
British-brewed Newcastle Brown Ale is broke, so it’s asking for help with its creative. Social media denizens are responding in droves.
Facebook Raises Limits For Daily Frequency Of News Feed Ads
Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve two News […]
Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014
Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500 leading retailers.” Globally, the publication says, mobile commerce will bring in nearly $84 billion in 2014. The report also observes that responsive design continues to gain adoption, with more than 20 percent […]
Contrarian Finding: Survey Says More Time With Browser Than Apps
It’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it. Nielsen, comScore and others have documented this repeatedly. Yet, data from Burst Media contradicts that position and argues the mobile browser is where a plurality of users spend most of their time. The findings were […]
5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page
How you can use psychological principles to spur action on your site and boost conversions.
Marketers: Ditch The Plastic Loyalty Cards
How to mobilize loyalty programs and the benefits of doing so — marketing with Apple’s Passbook and Google Wallet.
Tumblr Partners With Ditto Labs To Scan Photos For Brand Affinity
Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site every day. As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for […]
Twix Leverages #TBT, Big Hair, Y2K, Dial-Up to Explain Why Twix Bites Weren’t Invented Sooner
Earlier this year, Twix launched a campaign for its Twix Bites which asked “Why didn’t we think of these years ago?” Two ads answered that question hilariously blaming the delay first on hairspray and then again on the Walkman. Working with BBDO New York, the brand has extended the campaign and is having a bit […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
Tips For A Successful PPC Account Takeover
Google Made 890 Improvements To Search Over The Past Year
How To Put The Brakes On Overzealous Link Junkies
Google Tests A New Local Knowledge Graph Interface
Online Marketing News From Around The Web:
Analytics
Analytics Help Industry Professionals Reach Consumers, www.dexmedia.com
Blogs & Blogging
Easily Insert Unformatted Programming Code Into Your WordPress Blog Post Without A Plugin, just-ask-kim.com
Should I Start a Blog?, fizzle.co
Stop Writing for Free and Launch Your Own Profitable Blog, www.problogger.net
The Problem With Image Attachments In WordPress, wptavern.com
Use These Blogging Tools To Boost Your Productivity Immediately, www.bloggingwizard.com
Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It), www.problogger.net
Business Issues
Andrea Wolinetz Joins Facebook SPMD Shift as VP of Agency Partnerships, allfacebook.com
Julie Levin Joins Publicis North America as CMO After Serving as Chief Growth Officer at The Martin Agency, www.adweek.com
Steve Ballmer Steps Down From Microsoft Board, online.wsj.com
Content Marketing
3 Steps to Becoming a Content Marketing Master, pushingsocial.com
A look inside Amtrak’s excellent content marketing strategy, econsultancy.com
Align Content Strategy with Customer Needs to Boost Business, relevance.com
Audience and Oysters: Ann Handley on the Power of Growing Your Audience for Content Marketing, www.toprankblog.com
Automated Insights Wants To Personalize Native Advertising, www.adexchanger.com
Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It, contently.com
Content Marketing and Brand Journalism: The Next Great Practice in PR, online.wsj.com
Content Marketing Research: How Enterprises Structure, Scale, Spend, contentmarketinginstitute.com
How to Increase Qualified Leads through Content Marketing, www.verticalmeasures.com
In the Content Marketing Kingdom, Third-Party Experts Rule, fearlesscompetitor.com
Take Your Content Marketing Back to School with These 5 Lessons, blogs.constantcontact.com
The Unabridged Why and How of Content Repurposing, relevance.com
What LinkedIn’s Big Bet on Content Means for B2B Content Marketers, blog.visual.ly
What’s Your Content Marketing Goal? Find Out Your Ideal Metric, www.koozai.com
When It Comes to Social Measurement, Corporate Marketers Can’t Get It Together, www.emarketer.com
Winning at Content on the Web, www.uxmatters.com
Conversion Optimization
5 Forgotten Tips to Improve Conversion Rates, www.highervisibility.com
6 Little-Known Optimization Tips that Boost Conversions 33%, blog.crazyegg.com
EBags boosts conversions by streamlining search and discovery, www.mobilecommercedaily.com
Copywriting, Design & Usability
14 cracking UX features of online supermarkets, econsultancy.com
3 Lessons Learned From a Titan of Copywriting, www.copyblogger.com
An Interview with Paul Bryan on UX Strategy, www.uxmatters.com
Eye Tracking: What Is It For And When To Use It, Usability Geek
The Simplest Website Messaging and Copywriting Tip You’ll Ever Read, www.thesaleslion.com
Top 20 Web Tools for Web Designers, upcity.com
Domaining
Are industry-specific resellers the future of domain name registration?, domainnamewire.com
ICANN Collision New gTLD Domains Start The Process of Being Freed As They Are “Registered”, www.thedomains.com
The state of the domain name industry, domainnamewire.com
E-Commerce
26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence, blog.kissmetrics.com
Five Tips To Drive E-Commerce in China, adage.com
Overcoming Conflict with Sales Teams, www.practicalecommerce.com
Smaller e-retailers buy better e-commerce platforms, www.internetretailer.com
What is your e-commerce business worth?, www.internetretailer.com
How social logins helped boost TicketPrinting.com’s revenue, www.internetretailer.com
Email Marketing
3 Core Reasons Why Email Marketing Is Powerful, www.johnchow.com
9 Ways to Grow Your Email Audience With Video, www.aweber.com
How to Build an Email List That Generates Revenue, www.convinceandconvert.com
How to Make Email Marketing Work on Google Plus, www.ryanhanley.com
Shopping for an Email Service Provider? Six Tips for Optimizing the RFP Process, www.marketingprofs.com
General Internet Marketing
10 Digital Marketing Rules You Should Break, www.searchenginepeople.com
5 Steps to a Successful Christmas Campaign, www.mediavisioninteractive.com
Ultimate Marketing Automation statistics overview, www.emailmonday.com
What Brands Can Learn from Marketers Outside Their Industry, adage.com
The Emotions That Make Images Go Viral, www.marketingprofs.com
Internet Marketing Industry
Expanding Gigya’s NEXUS Partner Ecosystem, blog.gigya.com
Mobile/Local Marketing
3 steps that allow mobile programs to build shopper trust, www.mobilecommercedaily.com
Five ways mobile commerce can increase sales, www.starmark.com
Optimizing your App: Critical Key Metrics to Measure, www.webanalyticsworld.net
The Pros and Cons of Global vs. Local, simplymeasured.com
Why everybody wants a piece of your smartphone’s lock screen, qz.com
Reputation Management
When is it worth paying to guard your professional reputation online?, Los Angeles Times
Social Media
12 Twitter Marketing Tips From the Pros, www.socialmediaexaminer.com
45 Signs You Need to Get a Grip on Your Social Media Marketing Program, www.pammarketingnut.com
5 Data-Backed Secrets of Social Media’s Most Shareable Content, blog.bufferapp.com
6 Cringeworthy Social Media Automation Mistakes, lkrsocialmedia.com
6 Tips On How to Improve Your Social Marketing Routine, blog.getresponse.com
Add Your LinkedIn Profile to Landing Pages, www.domaininvesting.com
Ask The Writers: Is The LinkedIn Publishing Platform Worth It?, www.searchenginejournal.com
Facebook & Instagram Lawyers Attack Tiny Evergram over “Insta” and “Gram”, www.bullygram.com
Facebook Slings Out Update to Slingshot App, allfacebook.com
Facebook’s Buy button and the future of global commerce, www.insidefacebook.com
Facebook: 95 percent of notification emails are strictly secured, www.insidefacebook.com
Getting Started with Twitter Advertising, overit.com
How to Use Instagram Hashtags to Expand Your Reach, www.socialmediaexaminer.com
How to Use Instagram to Build Your Brand, www.vocus.com
Kate Keim Shares How to Build Social Online Community, www.searchenginejournal.com
A Facebook test shows how the social network might use Instagram, www.internetretailer.com
Why You Need to Stop Avoiding Google+, www.marketingprofs.com
Social Media Marketing: Digital Agency vs Internal, www.bluefountainmedia.com
This App Will Tell You If You’re Talking to a Twitter Troll, www.mediabistro.com
Why Location-Based Social Media Monitoring is Critical, www.convinceandconvert.com
Video
5 Lessons All Small Brands Can Learn About Video Marketing, www.reelseo.com
By the numbers: these are the most popular Ice Bucket Challenge videos on YouTube, qz.com
Clicktivated Brings Online Video Shopping To National Brands on Facebook, www.bizjournals.com
The Young Have the Most Fun with Mobile Video, www.emarketer.com
Your Essential Guide to Brand Integration on YouTube [Infographic], www.marketingprofs.com
YouTube Music Service Preview, recode.net