Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots.
YouTube Asks Users To Vote On Most Favorite Ad During Last 10 Years
Twenty spots were selected as finalists, including brands like Old Spice, Levi Strauss, Nike, Volvo and Dove.
Twitter Is Rolling Out Its Updated Search Page For Desktop Users
Twitter’s new search page puts filtering actions front and center.
5 Psychological Hacks That Will Make Your Pricing Page Irresistible
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
Squeeze More Opens And Clicks From Your Broadcast Emails
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment.
Storytelling In A Data-Driven, Cross-Device Era
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
How Google Could Offer “All Access” News Subscriptions & Help Journalism
Think of it as “Spotify for news” where for a monthly fee, Google searchers would have access to subscription content from a range of news publishers.
Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation
When Google’s In Your Brain: A Science Fiction Author’s View
Cortana Everywhere: Speech-Driven Digital Assistants As The New Universal UI
3 Reasons To Love The Google Display Network (Really!)
Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks
Online Marketing News From Around The Web:
Analytics
Big data is broken, but whose job is it to fix it?, econsultancy.com
Rakuten Marketing CEO: ‘Our Breadth Of Data Goes Well Beyond Shopper Data’, adexchanger.com
Blogs & Blogging
11 Useful Tools to Improve Your Blog Post Writing, www.razorsocial.com
2 Million Blog Posts Are Written Every Day, Here’s How You Can Stand Out, www.marketingprofs.com
7 Ways To Build Your Brand In The Blogosphere, www.problogger.net
Grow Website Traffic 700+% with One Epic Blog Post, www.searchenginejournal.com
Business Issues
Apple Acquires Coherent Navigation, a GPS Start-Up, bits.blogs.nytimes.com
As Google Spins, So Does Silicon Valley, www.forbes.com
Content Marketing
15 Tools to Curate Content for Social Media, Newsletters, More, www.practicalecommerce.com
17 IFTTT Recipes to Help Every Content Marketer Work Better, contentmarketinginstitute.com
3 Content Marketing Tips From Top Finance Brands, contently.com
6 Steps to Build a Massive Audience with Content Marketing, www.toprankblog.com
Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content, www.searchinfluence.com
How do I come up with new content ideas, www.cornwallseo.com
How to Land a Royal Flush with your Content Strategy, www.socialmediaexplorer.com
Sharing Amazing Content Every Time, www.compukol.com
Slideshare Content Creation and Marketing Checklist, www.internetmarketingninjas.com
Why content marketers should spend 50% of their resources on distribution, econsultancy.com
Conversion Optimization
8 Conversion-Boosting Ways to Personalize Your Content, www.copyblogger.com
Evil Tips for Landing Page Optimization, www.toprankblog.com
How to Make a Conversion Rate Optimization (CRO) Plan, blog.crazyegg.com
Copywriting, Design & Usability
6 Ways Writing For Online is Different Than Print, contently.com
A Better Way To Design For Retina In Photoshop, www.smashingmagazine.com
Designing an Effective Contact Form, www.uxmatters.com
How to Write Like a Pro in a New Content Niche, contentmarketinginstitute.com
Domaining
Donald Trump victorious in domain name battle, nypost.com
How to make sure your URLs are data compliant, www.branded3.com
ICANN could privatize management of Internet soon, pctechmag.com
What Makes the Best Domain Name?, smallbiztrends.com
E-Commerce
B2B Ecommerce Success Starts in the Boardroom, www.practicalecommerce.com
Digital Shops Get Boost as Clients Embrace E-commerce, adage.com
How distributors must adapt to the changing online marketplace, www.internetretailer.com
QVC explains how retailers can make the most of wearables, www.mobilecommercedaily.com
What Google’s Entrance to M-Commerce Means for Merchants, www.getelastic.com
Email Marketing
Email CTRs: Nothing New, but Still a Problem, www.emarketer.com
Email Design Mistakes You Should Avoid, blogs.constantcontact.com
Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?, blog.returnpath.com
How to Test Your Email Campaign, www.marketingprofs.com
General Internet Marketing
Creating a Minimalist Marketing Report, blog.raventools.com
How not targeting makes you a better marketer, digiday.com
MarTech
4 Marketing Automation Features You Probably Aren’t Using, blog.marketo.com
The path to peace between IT and marketing, www.internetretailer.com
Founding Principles of Enabling an Omni Channel Strategy, www.martechadvisor.com
Mobile/Local Marketing
6 Market Research Strategies for Hyperlocal Startups, streetfightmag.com
PingTank: Create, Share Animated Images on iOS, www.adweek.com
Q1 2015 mobile site performance benchmark report, www.mobilecommercedaily.com
Reputation Management
Protect Your Brand’s Reputation, smallbiztrends.com
You Have a Professional Reputation – How About a Personal Brand?, www.adknowledge.com
Social Media
3 Power Pinterest Search Marketing Tips To Maximize Traffic, heidicohen.com
4 Reasons Pinterest Marketing Is Essential, blog.tailwindapp.com
5 Instagram Best Practices to Build Massive Following, www.searchenginejournal.com
7 Things You Need to Know About Facebook Instant Articles, contently.com
Brands Unsure How Many People See Branded Instagram Posts, adage.com
Buying Likes on Facebook Does More Harm Than Good, smallbiztrends.com
Facebook: Quietly Killing The Remarketing Industry, adexchanger.com
How Do I Use Twitter Tailored Audiences?, blog.adstage.io
How to Create a LinkedIn Company Page to Promote Your Business, www.socialmediaexaminer.com
How to Cross Promote Your Social Profiles With Facebook, www.socialmediaexaminer.com
Key Performance Indicators Behind Successful LinkedIn Profiles, www.adweek.com
President Obama gets an official Twitter account, qz.com
Publishers want in on Facebook Instant Articles, digiday.com
Retailers Check Out Social Data to Improve Customer Experience, www.emarketer.com
Should You Be on Snapchat, Ello, or Vine? A Look at Social’s Fringe, blog.bufferapp.com
The 3 Different Kinds of Instagram Influencer Campaigns, blog.movableink.com
The 5 Best Publishers on Instagram (And What You Can Learn From Them), contently.com
Why Organic Facebook Reach Doesn’t Matter, www.socialmediatoday.com
Why Snapchat Is Going To Be Huge In The 2016 Election, fusion.net
Will Chinese Social Media Take Over in America, www.convinceandconvert.com
With Messenger Apps Sluggish, Facebook Eyeing Games, www.theinformation.com
Video
4 Ways to Create Brand Buzz with Video, www.jeffbullas.com
I’ve Started, but I Might Not Finish: UK Video Ad Completion Rates Dip, www.emarketer.com
The Six Superpowers of Video Storytelling, www.marketingprofs.com
Twitter: We Want Users to Binge-watch Our Video Content Too!, www.reelseo.com
YouTube Marketing Lessons from a Top Beauty Channel, www.socialmediatoday.com
YouTube: The Power of the Global Everything Network, www.adweek.com
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