Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Introduces Cross-Device Reporting For Ads
It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the ability to track conversions for people who interact with ads on mobile apps and websites. Facebook notes that a new […]
Arm & Hammer Taps Influencers To Promote #ClumpAndSeal Cat Litter
The cute cat meme will never die. The internet has made cats more famous than, well, any human being. Just ask Grumpy Cat. Working with this incessant love for all things cats, Arm & Hammer teamed with Social Media Link and its Smiley360 product trial platform which encouraged cat owners to share their stories […]
Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year
Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology. The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a […]
Google AdSense Launches Newly Designed Home Page
It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy about it. According to comment threads on both the Google AdSense help page and WebmasterWorld, users were recently switched to the new home page without the option of using the former dashboard. […]
Get To Know: Trupanion CMO Alison Andrew
As pet insurance provider Trupanion’s CMO, Alison Andrew is charged with developing channels of business and producing marketing tools for pet shelters, breeders and the veterinary community. Founded in 2000, Trupanion offers pet owners medical insurance plans for their beloved cats and dogs, based on each animal’s specific needs. Andrew has spent the last decade […]
Improve Your Marketing ROI Predictions With These 3 Considerations
While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on short-term returns using basic if/then statements across their paid search, social, and display ads programs. In a nutshell: if the short-term return on ad spend (ROAS) is low for a given social, display or […]
Predicting And Creating The Media RFP Of 2016
Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to keep up – in others, too slow to keep pace with the ongoing innovation. Regardless of how you see it, it’s clear that the RFP (Request For Proposal) process and format must change; so […]
Ad Management Platform AdStage Lands $6.25 Million In Series A Funding
While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are too. AdStage, an all-in-one ad management platform, announced today that they’ve secured $6.25 million in funding from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners. AdStage features […]
Before Millennials Go Shopping, They Turn To Facebook [Survey]
When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital. It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
BrightLocal Opens Its 2014 Local SEO Industry Survey
New Bing Search Feature Keeps Context From One Query To The Next
What Is Black Hat Social Media & Does It Affect SEO?
These 10 Analytics Reports Will Improve Your AdWords Results
Explainer: How Google’s New SSL / HTTPS Ranking Factor Works
Google Investigating Bugs With Structured Data Report In Webmaster Tools
Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]
Online Marketing News From Around The Web:
Analytics
An Introduction to Analytics for Ecommerce Websites, blog.kissmetrics.com
Blogs & Blogging
5 Business Blogging Tips for People Who Hate Writing, www.impactbnd.com
6 Reasons Experts Include Case Studies in Their Blog Posts, www.jeffbullas.com
7 Blogging Years. 7 Blogging Lessons. 7 Blogging Tips., www.minterest.org
What Type of Images Should You Use Within Your Blog Posts?, www.quicksprout.com
Your blogging success depends on your social activity, www.probloggingsuccess.com
Business Issues
IgnitionOne Acquires Mobile Marketing Platform Human Demand, www.ignitionone.com
Instagram Hires New Ad Chief, recode.net
Welcome Michele Promaulayko & Katie Brown to Yahoo!, yahoo.tumblr.com
Content Marketing
22 Tips For Creating Great Content When You Don’t Have a Clue, blog.kissmetrics.com
5 Optimization Tips for Auditing Online Content, contentmarketinginstitute.com
6 Simple Ways to Use Content to Shorten the Sales Cycle, www.thesaleslion.com
Content Aggregation Simplified: 5 Super Easy Steps, heidicohen.com
Content Marketing Adoption, Tactics and Results in 2014, www.marketingtechblog.com
How (and Why) to Personalize Content on the Web, blog.marketo.com
How To Create a Content Marketing Lead Nurture Process, www.verticalmeasures.com
How to Zoom Content Marketing Results by Leveraging What You Already Have!, www.pammarketingnut.com
Leveraging Platforms for More Powerful Content, contently.com
Medium’s Engaging Plan for Branded Content: Sell Time, Not Pageviews, contently.com
The Distinctions Between B2B & B2C Content Marketing, relevance.com
Why Hire Journalists to be Content Marketers, www.searchenginejournal.com
Conversion Optimization
3 Ways Improving Your Copy Can Boost Conversions, www.marketingwords.com
4 Marketing Pros Spill Their Secrets to High-Converting Campaigns, unbounce.com
How to Run a Successful AB Test [Infographic], blog.crazyegg.com
What makes WaterAid’s donation landing page so effective?, econsultancy.com
Copywriting, Design & Usability
4 ways to avoid the risks of responsive design, www.mobilecommercedaily.com
A Closer Look At Personas: A Guide To Developing The Right Ones, www.smashingmagazine.com
What Can Experience Designers Learn from Kids?, uxmag.com
Domaining
1 & 2 Character.GD and .VG Domains Will Be Charged A Higher Registration Fee, www.thedomains.com
Only 3% of New gTLD Domain Names Are Resolving To Business Websites, www.thedomains.com
E-Commerce
How 11 ecommerce sites use stock levels to create buyer urgency, econsultancy.com
How an e-retailer uses customer service to sell an unusual product online, www.internetretailer.com
Is Latin America An E-Commerce Goldmine? eBay Seems To Think So, blog.similarweb.com
Email Marketing
3 Ways to Handle Email Unsubscribe, www.getelastic.com
52 Ways to Increase ROI Using Email Marketing, blog.getresponse.com
Avoid the death of your email, www.shoemoney.com
How to Create Marketing Messages People Will Look Forward To, blogs.constantcontact.com
General Internet Marketing
Data Geek or Storyteller? Today’s CMO Must Excel at Both, www.convinceandconvert.com
Programmatic Growing Fast in Display, Mobile And Video Categories, But For Different Reasons, www.adexchanger.com
The CMO’s Guide to Marketing Automation, adage.com
Mobile/Local Marketing
Are apps worth the investment to acquire new customers?, www.mobilecommercedaily.com
Foursquare’s Swarm Check-in App Lands on Windows Phone, thenextweb.com
How Email Can Help Increase Mobile App Engagement, www.silverpop.com
Is Your Business Mobile Ready?, www.starmark.com
Mobile Statistics – One day this month, mobile will topple desktop, www.internetretailer.com
Social Media
5 Keys to Social Media Measurement For Every Network, simplymeasured.com
7 Social Media Psychology Studies That’ll Make Your Marketing Smarter, blog.bufferapp.com
8 B2B Social Media Tips That Will Turn Followers Into Customers, www.socialbro.com
Create video collections on Pinterest with Vevo, blog.pinterest.com
Experts agree: Twitter advertising poised to boom, 3qdigital.com
Facebook Engineers Kill iOS Bug, Reduce Crash Rate by 50%, All Facebook
Groupon Starts Snapchat Efforts With Giveaways, www.adweek.com
How collaborative social blocking could bring sanity to social networks, Boing Boing
How Do You Know if Your Twitter Strategy is Effective, www.razorsocial.com
How Facebook’s Instagram integration could rock the industry, www.insidefacebook.com
How To Use Pinterest To Create Traffic To Your Website, www.searchenginepeople.com
Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn, blog.linkedin.com
New Research Shows Social Media Word-of-Mouth Rising, www.socialmediaexaminer.com
New Social Networks Your Business Should Consider Using, www.dexmedia.com
Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses, techcrunch.com
Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY], www.mediabistro.com
Study: Facebook Is Most Effective Social Media Site for Small Business, streetfightmag.com
The Real Truth About Social Media Metrics, www.convinceandconvert.com
Twitter Focusing on DMs Could Mean More Revenue, The Next Web
Twitter Lists: How to Create, Use, and Manage, www.practicalecommerce.com
Video
4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts, www.marketingtechblog.com
4 Ways Brands Can Suck Less & Reach More on YouTube, www.reelseo.com
5 Totally Tubular Secrets to Brand Success on YouTube, www.reelseo.com
How can YouTube Help You Make More Money Online?, marcomoeschter.com
Veenome Releases YouTube Video Analysis Tool for Brands, www.adweek.com
YouTube CEO Susan Wojcicki Interview, recode.net