2014-08-14

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Introduces Cross-Device Reporting For Ads

It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the ability to track conversions for people who interact with ads on mobile apps and websites. Facebook notes that a new […]

Arm & Hammer Taps Influencers To Promote #ClumpAndSeal Cat Litter

The cute cat meme will never die. The internet has made cats more famous than, well, any human being. Just ask Grumpy Cat. Working with this incessant love for all things cats, Arm & Hammer teamed with Social Media Link and its Smiley360 product trial platform which encouraged cat owners to share their stories […]

Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year

Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology. The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a […]

Google AdSense Launches Newly Designed Home Page

It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy about it. According to comment threads on both the Google AdSense help page and WebmasterWorld, users were recently switched to the new home page without the option of using the former dashboard. […]

Get To Know: Trupanion CMO Alison Andrew

As pet insurance provider Trupanion’s CMO, Alison Andrew is charged with developing channels of business and producing marketing tools for pet shelters, breeders and the veterinary community. Founded in 2000, Trupanion offers pet owners medical insurance plans for their beloved cats and dogs, based on each animal’s specific needs. Andrew has spent the last decade […]

Improve Your Marketing ROI Predictions With These 3 Considerations

While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on short-term returns using basic if/then statements across their paid search, social, and display ads programs. In a nutshell: if the short-term return on ad spend (ROAS) is low for a given social, display or […]

Predicting And Creating The Media RFP Of 2016

Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to keep up – in others, too slow to keep pace with the ongoing innovation. Regardless of how you see it, it’s clear that the RFP (Request For Proposal) process and format must change; so […]

Ad Management Platform AdStage Lands $6.25 Million In Series A Funding

While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are too. AdStage, an all-in-one ad management platform, announced today that they’ve secured $6.25 million in funding from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners. AdStage features […]

Before Millennials Go Shopping, They Turn To Facebook [Survey]

When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital. It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

BrightLocal Opens Its 2014 Local SEO Industry Survey

New Bing Search Feature Keeps Context From One Query To The Next

What Is Black Hat Social Media & Does It Affect SEO?

These 10 Analytics Reports Will Improve Your AdWords Results

Explainer: How Google’s New SSL / HTTPS Ranking Factor Works

Google Investigating Bugs With Structured Data Report In Webmaster Tools

Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]

Online Marketing News From Around The Web:

Analytics

An Introduction to Analytics for Ecommerce Websites, blog.kissmetrics.com

Blogs & Blogging

5 Business Blogging Tips for People Who Hate Writing, www.impactbnd.com

6 Reasons Experts Include Case Studies in Their Blog Posts, www.jeffbullas.com

7 Blogging Years. 7 Blogging Lessons. 7 Blogging Tips., www.minterest.org

What Type of Images Should You Use Within Your Blog Posts?, www.quicksprout.com

Your blogging success depends on your social activity, www.probloggingsuccess.com

Business Issues

IgnitionOne Acquires Mobile Marketing Platform Human Demand, www.ignitionone.com

Instagram Hires New Ad Chief, recode.net

Welcome Michele Promaulayko & Katie Brown to Yahoo!, yahoo.tumblr.com

Content Marketing

22 Tips For Creating Great Content When You Don’t Have a Clue, blog.kissmetrics.com

5 Optimization Tips for Auditing Online Content, contentmarketinginstitute.com

6 Simple Ways to Use Content to Shorten the Sales Cycle, www.thesaleslion.com

Content Aggregation Simplified: 5 Super Easy Steps, heidicohen.com

Content Marketing Adoption, Tactics and Results in 2014, www.marketingtechblog.com

How (and Why) to Personalize Content on the Web, blog.marketo.com

How To Create a Content Marketing Lead Nurture Process, www.verticalmeasures.com

How to Zoom Content Marketing Results by Leveraging What You Already Have!, www.pammarketingnut.com

Leveraging Platforms for More Powerful Content, contently.com

Medium’s Engaging Plan for Branded Content: Sell Time, Not Pageviews, contently.com

The Distinctions Between B2B & B2C Content Marketing, relevance.com

Why Hire Journalists to be Content Marketers, www.searchenginejournal.com

Conversion Optimization

3 Ways Improving Your Copy Can Boost Conversions, www.marketingwords.com

4 Marketing Pros Spill Their Secrets to High-Converting Campaigns, unbounce.com

How to Run a Successful AB Test [Infographic], blog.crazyegg.com

What makes WaterAid’s donation landing page so effective?, econsultancy.com

Copywriting, Design & Usability

4 ways to avoid the risks of responsive design, www.mobilecommercedaily.com

A Closer Look At Personas: A Guide To Developing The Right Ones, www.smashingmagazine.com

What Can Experience Designers Learn from Kids?, uxmag.com

Domaining

1 & 2 Character.GD and .VG Domains Will Be Charged A Higher Registration Fee, www.thedomains.com

Only 3% of New gTLD Domain Names Are Resolving To Business Websites, www.thedomains.com

E-Commerce

How 11 ecommerce sites use stock levels to create buyer urgency, econsultancy.com

How an e-retailer uses customer service to sell an unusual product online, www.internetretailer.com

Is Latin America An E-Commerce Goldmine? eBay Seems To Think So, blog.similarweb.com

Email Marketing

3 Ways to Handle Email Unsubscribe, www.getelastic.com

52 Ways to Increase ROI Using Email Marketing, blog.getresponse.com

Avoid the death of your email, www.shoemoney.com

How to Create Marketing Messages People Will Look Forward To, blogs.constantcontact.com

General Internet Marketing

Data Geek or Storyteller? Today’s CMO Must Excel at Both, www.convinceandconvert.com

Programmatic Growing Fast in Display, Mobile And Video Categories, But For Different Reasons, www.adexchanger.com

The CMO’s Guide to Marketing Automation, adage.com

Mobile/Local Marketing

Are apps worth the investment to acquire new customers?, www.mobilecommercedaily.com

Foursquare’s Swarm Check-in App Lands on Windows Phone, thenextweb.com

How Email Can Help Increase Mobile App Engagement, www.silverpop.com

Is Your Business Mobile Ready?, www.starmark.com

Mobile Statistics – One day this month, mobile will topple desktop, www.internetretailer.com

Social Media

5 Keys to Social Media Measurement For Every Network, simplymeasured.com

7 Social Media Psychology Studies That’ll Make Your Marketing Smarter, blog.bufferapp.com

8 B2B Social Media Tips That Will Turn Followers Into Customers, www.socialbro.com

Create video collections on Pinterest with Vevo, blog.pinterest.com

Experts agree: Twitter advertising poised to boom, 3qdigital.com

Facebook Engineers Kill iOS Bug, Reduce Crash Rate by 50%, All Facebook

Groupon Starts Snapchat Efforts With Giveaways, www.adweek.com

How collaborative social blocking could bring sanity to social networks, Boing Boing

How Do You Know if Your Twitter Strategy is Effective, www.razorsocial.com

How Facebook’s Instagram integration could rock the industry, www.insidefacebook.com

How To Use Pinterest To Create Traffic To Your Website, www.searchenginepeople.com

Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn, blog.linkedin.com

New Research Shows Social Media Word-of-Mouth Rising, www.socialmediaexaminer.com

New Social Networks Your Business Should Consider Using, www.dexmedia.com

Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses, techcrunch.com

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY], www.mediabistro.com

Study: Facebook Is Most Effective Social Media Site for Small Business, streetfightmag.com

The Real Truth About Social Media Metrics, www.convinceandconvert.com

Twitter Focusing on DMs Could Mean More Revenue, The Next Web

Twitter Lists: How to Create, Use, and Manage, www.practicalecommerce.com

Video

4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts, www.marketingtechblog.com

4 Ways Brands Can Suck Less & Reach More on YouTube, www.reelseo.com

5 Totally Tubular Secrets to Brand Success on YouTube, www.reelseo.com

How can YouTube Help You Make More Money Online?, marcomoeschter.com

Veenome Releases YouTube Video Analysis Tool for Brands, www.adweek.com

YouTube CEO Susan Wojcicki Interview, recode.net

Show more