Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
TweetDeck Adds Tweet Confirmation To Help Prevent Social Media Misfires
Optional extra step should help social media professionals avoid accidental tweets to the wrong account.
Carousel Ads Swing Around For Facebook Mobile App Ads
The popular carousel format is now available to advertisers looking to leverage mobile app install ads and mobile engagement ads.
Chinese Smartphone Market Slows As Apple Market Share Grows
User growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments.
Federal “Review Freedom Act” Wants To Make U.S. Yelp-Safe For Consumers
Many non-lawyers are unaware that it’s legally possible for consumers to waive their free speech rights to negatively review or otherwise criticize companies publicly.
IAB Extends Certification Program For Digital Marketers With Focus On Data Skills
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry.
What Does Winning In Search Look Like?
There’s no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right questions.
21 Ways To Market Your Business Online On A Shoestring Budget
Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.
6 Dos And Don’ts For Lifecycle Email Marketing
Looking to expand your lifecycle campaigns, or just getting started? Columnist Jordan Elkind offers up these tips to put you on the right path.
Facebook’s “Add A Link” Search Feature May Make Mobile Sharing Even Simpler
A new test feature from Facebook will make sharing a link easier, removing external searches from the process.
Social Business Software Market Expected To Reach $37 Billion By 2019
New forecast suggests 22 percent compound annual growth for marketing automation, social media management and related software vendors.
Mobile Video Ad Viewability Beats Desktop By 30 Points
Last December Google released research that showed 56 percent of online display ads weren’t ever seen.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Sharpen Your Edge With Workshops At SMX Advanced
How To Acquire A New Location & Avoid Screwing Up The Local SEO
After Several Public Google Maps Hacks, Google Forced To Suspend Map Maker To Prevent More Fake Edits
Mother’s Day Google Logo Celebrates All Types Of Moms
Report: Uber Makes $3 Billion Offer For Nokia’s HERE Maps
Online Marketing News From Around The Web:
Affiliate Marketing
Top 10 Affiliate Marketing Tracking Software, www.searchenginejournal.com
Analytics
5 Analytics Platforms That Can Help Brands Understand Mobile Advertising, streetfightmag.com
Data-driven marketing: How to monitor and maintain your data quality, www.mycustomer.com
Measuring the Previously Unmeasurable, adexchanger.com
Three key trends from our Data-Driven Marketing Briefing, econsultancy.com
Blogs & Blogging
3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny, www.problogger.net
4 Tips for Landing a Solid Guest Blogging Spot, www.searchenginepeople.com
8 Blogging Mistakes That Cost Me. How Many Are You Making?, www.blogtyrant.com
How To Add Emojis in WordPress, www.searchenginejournal.com
Business Issues
Pinterest Adds $186 Million to Series G, Lets Employees Sell Shares, recode.net
Google acknowledges 11 accidents with its self-driving cars, bigstory.ap.org
One Thing All the Billion-Dollar Unicorns Have in Common, recode.net
Yahoo Sues Ex-Staffer Claiming She Gave Secrets to Writer, www.bloomberg.com
Content Marketing
4 Quick Tools to Help an Audience Share Your Content, contentmarketinginstitute.com
4 Tips for Reviving Your Content Marketing Strategy, www.toprankblog.com
50 (Almost) Free Ways To Repromote Content, heidicohen.com
Avoid Web Mistakes, Find Content Marketing Voice, smallbiztrends.com
How running my own publishing startup taught me more about content than any normal job, econsultancy.com
How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy, contentmarketinginstitute.com
How to Create an Authentic Brand Story that Actually Improves Trust, blog.kissmetrics.com
How to Create Shareworthy Content, www.searchenginejournal.com
Why Building Your Brand Leads to Better Content, www.convinceandconvert.com
Conversion Optimization
Is Your Landing Page Leaving a Trail of Broken Promises?, unbounce.com
The Most Effective Landing Page Optimization Tactics, www.marketingprofs.com
Copywriting, Design & Usability
5 Ways UserTesting Can Help Experienced Researchers, www.usertesting.com
Five Incredibly Specific Tactics for Writing Enchanting Copy, www.marketingprofs.com
Put Your Best Foot Forward: Get Smart About User Experience, www.cmswire.com
The Ideal Copy Length, blog.kissmetrics.com
Domaining
Carly Fiorina fires back at critics of ‘Domaingate’, www.msnbc.com
Despite political domain name news, political new TLDs not taking off, domainnamewire.com
E-Commerce
A provider of communications technology expands its B2B e-commerce portal worldwide, www.internetretailer.com
eCommerce Best Practices Yield a 250% Increase in Conversions, vwo.com
Girl Scouts grow web sales 183% since 2012 with new technology, Internet Retailer
How to Discover Your Ecommerce Brand, www.practicalecommerce.com
International Experience Strengthens New Alibaba Chief’s Hand, www.wsj.com
Omnichannel Strategies for Brands and Online Pureplays, www.getelastic.com
Small retailers grow steadily online, Internet Retailer
Email Marketing
10 Quick Design Hacks for Responsive Emails, blog.movableink.com
Bye, bye, BUY! The perils of overly salesy emails, www.internetretailer.com
How to Get More Clicks in Your Emails, blogs.constantcontact.com
TheSkimm Has the Attention of Media Execs and Celebs, adage.com
General Internet Marketing
Digital Marketers Can IAB Certified for $500, www.adweek.com
This Is Why Your Digital Strategy Isn’t Working, www.cmswire.com
Internet Marketing Industry
Good Technology Q1 Mobility Index Report Shows 160 Percent Increase in Total App Activations, www1.good.com
Livefyre and Here Media Launch Pride.com, the first social entertainment network for LGBT Millennials, blog.livefyre.com
Tracx Introduces Smart Publishing Experience for Enterprises, blog.tracx.com
Mobile/Local Marketing
11 Innovative Mobile Payment Apps, www.practicalecommerce.com
3 Mobile Messaging Considerations for Publishers Partnering with Kik, www.skyword.com
5 Tips for Killer SMS Marketing, smallbiztrends.com
Android Users Can Now Pre-Register For Upcoming Apps On Google Play, TechCrunch
Apple Watch Requires Mobile Engagement to Go From Good to Great, www.adweek.com
Mobile sophistication lags in hotel industry, www.mobilecommercedaily.com
Should Facebook Be At The Top Of Your Mobile Strategy?, www.ppchero.com
Three Places to Connect With Consumers on Mobile, www.marketingprofs.com
Why Brands and SMBs Need Each Other for Success in Local, streetfightmag.com
Social Media
14 Collaboration Tools for Social Media Teams, blog.bufferapp.com
5 Proven Ways to Leverage Social Proof for Your Brand, www.jeffbullas.com
7 Ways to Improve Your Social Media Engagement, www.socialmediaexaminer.com
Brands and agencies divided on Snapchat’s latest ad format, digiday.com
Coping with Demand for Social Customer Care in 2015, www.socialbakers.com
Facebook COO Sheryl Sandberg Transitions Back to Work Today, After Death of Husband, recode.net
How NOT to use Social Media for Customer Service, www.conversocial.com
How to Become a Marketing Master on LinkedIn, www.compukol.com
How Verizon Uses Social for Marketing Research, www.convinceandconvert.com
Professional Services SMBs are Heavy Users of Social Media, blog.biakelsey.com
Quick Reference Guide for Facebook Marketers, www.socialmediaexaminer.com
The 20-Minute Social Media Routine for Haters, www.ducttapemarketing.com
Twitter Communications Director Rachael Horwitz Joining Facebook, www.adweek.com
Video
Females Flock to Facebook for Video, www.emarketer.com
How Elite Daily is building a millennial video strategy, digiday.com
Meerkat vs. Periscope: Live Video Streaming on Twitter, www.razorsocial.com
More Love For Mother’s Day Videos on Facebook Than YouTube, www.reelseo.com
Twitter’s Different Approach to Vine and Periscope Ads, adage.com
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