Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
How Are Email Marketers Handling The Shift To Mobile? How To Prepare
Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have […]
Mobile Traffic To News Sites Dropped 8.5% During Facebook Outage
Facebook’s brief outage Friday was annoying to many, including apparently the L.A. County Sheriff’s Department, but it was useful for people interested in the social network’s impact on web traffic. Chartbeat, which provides real-time analytics for web publishers, found that overall traffic on news sites fell 3% during the outage, which started at about noon […]
Data Protection Case Against Facebook Ireland Open To All Users Outside Of US & Canada
Austrian privacy activist Max Schrems wants Facebook to pay for breaching European data protection law, and has filed a lawsuit against the company that is open to all users outside of the U.S. and Canada. According to a report from Wired UK, Schrems’ case against Facebook’s Dublin-based European subsidiary is seeking damages of €500 ($670) […]
#LiveInLevis Site Highlights Hipsterific Lives Of Others… And E-Commerce
Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live in Levi’s Project, a “digital platform designed to engage and activate the expansive global community of Levi’s fans around their shared experiences.” As long as they are aged roughly 20-30. Snark aside, the project is […]
Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution gives media buyers access to TV-comparable metrics such as audience demographics, reach, […]
How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)
The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network. Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for […]
LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling
The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools. The new Sales Navigator app is geared specifically towards sales folks, putting the most pertinent information at the fingertips of users. Updates can […]
How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there? Yet it’s a question marketers persist in asking, in much the same way people were asking back in the […]
New ‘Publisher Center’ Released To Take The Headache Out Of Google News
The process for getting your site listed in Google News has been nothing short of a catastrophe over the past few years. Google News has been known to have vague quality standards and a submission process that left webmasters guessing. Thankfully, Google has released Google News Publisher Center that integrates with your Webmaster Tools account […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool
SPONSOR MESSAGE: Live Webcast – Digital Analytics Checkup
Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
In PPC, Low CTR = Low Profits
Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools
Google Mobile Testing Search Results Snippet Descriptions
Google Quietly Removes Author Stats From Google Webmaster Tools Labs
8 Tools To Effectively Organize Your Link Building Campaigns
Live @ SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm
Online Marketing News From Around The Web:
Analytics
Top 50 Countries: Web Analytics Adoption by Global Governments, www.e-nor.com
Blogs & Blogging
13 Easy Ways to Come Up with Awesome Blog Post Ideas, profitblitz.com
Business Blogging: Avoid These Sins, angelabooth.com
How to Blog for B2B Lead Generation, www.takeflyte.com
Lessons from Blog Posts that Went Viral, www.jeffbullas.com
Sick Blog? Here Are 13 Ways To Fix It, pushingsocial.com
Business Issues
LinkedIn to pay nearly $6 million in U.S. Labor Department settlement, Reuters
FTC Report: Companies Should Explain Terms of Service Pre-Download, www.adweek.com
Google shows off new Cambridge campus, www.bostonglobe.com
Satya Nadella’s first big hire: Microsoft confirms ex-Qualcomm exec Peggy Johnson as biz dev chief, www.geekwire.com
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014, www.practicalecommerce.com
Content Marketing: Encouraging sales and upsells at the point of purchase, sherpablog.marketingsherpa.com
Five Ways Content Marketing Can Improve Sales, www.kjrocker.com
How To Create Effective Visual Content That Boosts Engagement, www.bloggingwizard.com
Who Took the Marketing Out of Content Marketing?, www.verticalmeasures.com
Conversion Optimization
6 Essential Principles Of Designing a High Converting Site Search Experience, conversionxl.com
The Ultimate Guide to Creating Effective Landing Pages, blog.bufferapp.com
Copywriting, Design & Usability
20 Qualities of Top Website Designers, upcity.com
Design Responsive Websites In The Browser With Webflow, www.smashingmagazine.com
One Year In: An Update On Google Web Designer, doubleclickadvertisers.blogspot.com
The Top 5 Ways You’re Screwing Up Copy On Your Website, www.lyntonweb.com
What Experience Designers Can Learn from Martha Stewart, uxmag.com
Display & Contextual Advertising
Details Launches Display Ad Network, www.adweek.com
Domaining
Big day for Domain Industry – Rightside begins trading on NASDAQ, www.inforum.in
Dublin picked for ICANN 54, domainincite.com
US Marketers Skeptical of New Website Domain Extensions, www.marketingprofs.com
E-Commerce
5 Growth Hacking Success Stories for Ecommerce Merchants, www.practicalecommerce.com
Ecommerce main category page layout: Where to place key elements and why, econsultancy.com
Recommendations, Personalization, and Fast Checkout Move Product, www.conversationagent.com
Retailers scramble to adapt supply chain strategies as growth shifts to e-commerce, www.internetretailer.com
The E-Commerce Industry Country Distribution, blog.similarweb.com
The price is right – then it’s not, www.internetretailer.com
Email Marketing
27 Tips on How to Get More Email Signups, www.wordstream.com
4 Ways to Make Your Email Marketing Stand Out, www.conversionvoodoo.com
5 Innovative Email Marketing Tips That Drive Readers to Action, www.copyblogger.com
8 Ways to Collect More Customer Email Addresses, streetfightmag.com
A first step toward more global email, Official Google Blog
How closely is Google really reading your e-mail?, Washington Post
StrongView Takes Top Ranking in Forrester’s Email Marketing Analysis, www.adweek.com
General Internet Marketing
20 Google Facts & Stats that Every Marketer Should Know, www.lunametrics.com
Here’s the part about the cloud online marketers need to know, www.internetretailer.com
Isn’t it Time We Start a Digital Consultant Code of Ethics?, www.thesempost.com
The Power of the Past: Nostalgia in the Digital Age, www.mediavisioninteractive.com
Mobile/Local Marketing
4 Key Takeaways to a Smart Mobile Marketing Strategy, www.marketingtechblog.com
73 Smartphone and Tablet Facts Every Marketer Needs, heidicohen.com
Announcing the Industry’s First Mobile-Optimized Transaction Management Solution, www.crittercism.com
Apple says July was record-setting month for app store revenue, www.cnbc.com
Finding the balance point in mobile advertising, www.mobilecommercedaily.com
Mobile coupon users to total 1B by 2019, www.mobilecommercedaily.com
Pro Tips for Flickr’s iOS app, blog.flickr.net
Should publishers really think ‘mobile-first’?, digiday.com
Smartphone Users Really Don’t Want Stores Stalking Them, www.emarketer.com
The new mobile display ecosystem: What does the future hold?, econsultancy.com
What 5 Studies Tell Us About Mobile Marketing & Conversions, blog.crazyegg.com
Reputation Management
Is your online reputation ready for digital shrinkage?, www.trackur.com
Social Media
7 Status Update Ideas That Will Cure Social Media Writer’s Block, lkrsocialmedia.com
9 Foolproof Ways To Gain 1000s Of Twitter Followers, www.socialbro.com
Bring All Your Social Channels Together: The Cross-Channel Social Performance Report, simplymeasured.com
Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media, www.socialbro.com
Facebook Adds Ad Scheduling to Power Editor, allfacebook.com
Facebook For Windows Phone Now Supports Video Uploads, Integrates With Messenger, techcrunch.com
From Dreaming of Ice Cream To Buying A Cone: How Social Media Gets People into Your Store, simplymeasured.com
How to Create Shareable Content for Social Media Audiences, blog.getresponse.com
How to Infuse Your Personality Into Your Social Media Marketing, www.socialmediaexaminer.com
McDonald’s Instagram Ads Get Super-Sized Backlash, www.adweek.com
More Than Six in 10 Access Social Networks on Their Smartphones, Tablets [STUDY], www.mediabistro.com
North Korea, Iran, China, Pakistan, Turkey: Countries Who Block Social Media [INFOGRAPHIC], www.mediabistro.com
Social Media Copy: How to “Convert”, www.searchenginepeople.com
Soulmix Wants To Bring Back Social Bookmarking, techcrunch.com
Supercharge Social Marketing with the Offerpop-Hootsuite Integration, www.offerpop.com
The 10 Most Popular People on Twitter [STATS], www.mediabistro.com
The Two Types of Social Media Engagement, www.conversocial.com
This Twitter vigilante is calling out mediocre promoted tweets, digiday.com
Tumblr uses anti-Facebook pitch to brands, digiday.com
Twitter’s Biggest Advertising Problem & Why It Hurts Marketers, www.thesempost.com
Video: How to Optimize Your Social Media Program for Twitter, RKG Blog
Video
3 Ways to Improve Marketing ROI with Video Content, contentmarketinginstitute.com
How to Turn Your YouTube Audience Into a Family, www.reelseo.com
How to Upload a Video to YouTube from Start to Finish, blogs.constantcontact.com
Lessons from the 73rd most popular channel on YouTube, www.marketingpilgrim.com
Small Brands Can Become Video Marketing Superstars, www.reelseo.com
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
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