Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball
It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA’s 10.8 million Twitter followers is more than 50 percent better than the @NFL’s seven million followers. It’s […]
Google Faces Thai Criminal Case For Not Shutting Down Blogger
Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the […]
EU Readying New Android Antitrust Complaint Against Google
According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival links” PC search settlement lets Google off too easily. That settlement hasn’t […]
5 Simple Steps For Defining Uber-KPIs For Multiple Objectives
Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]
3 Mobile Search Warnings Google Still Needs To Add
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]
How Twitter’s Non-User UX Efforts Led To An Audience Threefold That Of Active Users
On Tuesday Twitter flat out crushed expectations during their earnings call. While the big buzz was about ad revenues jumping 129%, there was some other interesting tidbits that came out about the overall audience. During the earnings call, Twitter CEO Dick Costolo stated that the overall number of monthly active users is 271 million, up […]
Collaborating To Win Marketing: Faster, Cheaper, Better Creative
In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]
BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob
Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the […]
Pinterest Tips Icebergs Via Acquisition, Service To Shut Down In A Month
The popular “visual organization for creative minds” app, Icebergs, has been capsized by Pinterest through a recent acquisition. The popular tool featured a variety of plans from free to paid that gave different levels of storage and collections (or Icebergs) that were stored in a cloud based format. Bad news is that the Icebergs service […]
Yelp Beats Expectations, Strikes Profitability With Q2 Revenues Of $88.8 Million
Yelp has come through with a strong financial picture for the second quarter of 2014. Today, the company reported revenue growth of 61 percent year-over-year, with net revenue of $88.8 million beating analyst estimates of $86.32. The quarter marks the first time the company has been profitable since becoming public company, said Jeremy Stoppelman, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
Google Adds Webmaster Tools Verification For Google My Business
SPONSOR MESSAGE: Google Not Provided Insight & Intelligence
Google’s Still Lagging On Mobile Search Warnings
Use Contextual Data To Gain A Competitive Search Marketing Advantage
What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists
Cortana Expands To Other Markets, Becomes “Xiao Na” In China
Online Marketing News From Around The Web:
Affiliate Marketing
How to Cultivate a Great Affiliate Program, 3qdigital.com
Analytics
SocialRank Adds New Twitter Analytics, The Next Web
Blogs & Blogging
How to Run a Simple Contest and Add 500 New Subscribers to Your List, boostblogtraffic.com
The First 5 Things You Need to Hear Before You Start Blogging, www.blogherald.com
Business Issues
LinkedIn Beats The Street In Q2 On Sales Of $511M, TechCrunch
Microsoft Adds New Board Member, www.microsoft.com
Twitter Acquires Password Security Startup Mitro, Open Sources Its Product, techcrunch.com
What privacy settings tell you about the profound differences between Google and Apple, qz.com
Content Marketing
3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind, contentmarketinginstitute.com
6 Big Takeaways From “The Science of Viral Content”, contently.com
8 Vital Social Media Ingredients To Boost Your Content Marketing, www.socialbro.com
Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent, www.toprankblog.com
How to breathe new life into old content, econsultancy.com
How to Develop Brand Voice Through Content Marketing, www.wordstream.com
Upworthy Sees Early Success With Its Socially Conscious Native Content, Ad Exchanger
What is Content Marketing?, www.leapfroggr.com
You’ve Heard Of Big Data But What Is Big Content?, relevance.com
Copywriting, Design & Usability
The Best Writing Tips for Those Who Don’t Write, www.searchenginepeople.com
Display & Contextual Advertising
Redesign Your Website For Better UX, usabilitygeek.com
Domaining
A Domain Name “Acquisition” Doesn’t Always Signify Something New, www.domaininvesting.com
E-Commerce
5 Things to Do When Ecommerce Goes Wrong, www.practicalecommerce.com
Global retailers face payment challenges, www.internetretailer.com
Retailers’ product pages load even more slowly than home pages on smartphones, www.internetretailer.com
Email Marketing
Surveys Are the Way to Unlock Your Subscribers’ Hearts, blog.getresponse.com
General Internet Marketing
Lost in Translation: 5 Barriers That Distance Digital Marketers from Customers, www.silverpop.com
This Common Practice & Mindset May be Sabotaging Your Online Marketing Efforts, www.blogherald.com
Mobile/Local Marketing
5 Essential Ingredients to Creating Mobile-Friendly Content, www.searchenginepeople.com
Android Market Share Hits New Record, blogs.wsj.com
BuzzFeed is building a new mobile app just for news — theirs and everyone else’s, Nieman Journalism Lab
Crisp Media Turns Sunday Circulars Into Hyperlocal Mobile Ads for Brands Like Walmart, www.adweek.com
Five user traits to consider when designing for mobile commerce, econsultancy.com
How App Companies Can Increase Retention, Engagement and Customer Lifetime Value, blog.marketo.com
How to avoid bandwidth and latency issues with the mobile Web site, www.mobilecommercedaily.com
Smartphone users in stores compare prices, read reviews and do much more, www.internetretailer.com
Social Media
5 Guaranteed Ways To Make A Mess Of Your Twitter Contest, www.socialbro.com
5 Things Machiavelli Would Do With His Competitors Twitter Profiles, www.komarketingassociates.com
A Social Media Manager’s Lens For Successful Sponsored Content, simplymeasured.com
Bet you didn’t notice this tiny but revealing Facebook design change, qz.com
Continuing our fight for more #transparency, Twitter Blog
Facebook launches Internet.org app, bringing vital data to the world, www.marketingpilgrim.com
Facebook’s end goal: To be the cross-platform platform, www.insidefacebook.com
How many of Twitter’s active users are actually human?, qz.com
How to Maximize Your Mobile App Marketing with Social Media, www.jeffbullas.com
In Social Media, the Only Guarantee is Change, www.convinceandconvert.com
LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling”, TechCrunch
LinkedIn: How to spark more engagement with your followers, www.seoptimise.com
Making the Most of Facebook’s Referral Traffic, simplymeasured.com
Poll Shows Americans Deeply Concerned about Online Privacy, Mistrust Social Media, www.digitaljournal.com
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC], www.mediabistro.com
Social Media Marketing for Small Business: The Importance of Knowing Your Audience, advertise.bingads.microsoft.com
Social Media Strategy: How Much Time Does a Good Strategy Really Take?, blog.bufferapp.com
Ultimate Beginner’s Guide to Using Reddit, smallbiztrends.com
Where Does Twitter Ads Get All Those Wonderful Toys?, www.thesempost.com
Why Instagram Ads Could be Huge for Facebook’s Mobile Empire, www.adweek.com
You Can Now Embed Tweets Within Tweets – is Twitter’s “Retweet With Comments” Coming Soon?, www.mediabistro.com
Video
How To Leverage Influencers in Your Video Marketing Campaigns, www.reelseo.com
How To Use Video to Increase Conversions on Sales Landing Pages, www.reelseo.com
Remember When Every Brand’s Video Strategy Was to Go Viral?, adage.com
Should Your Brand Be on Vine?, www.vocus.com
Why is YouTube Blocking This Family Friendly Viral Video?, www.reelseo.com
YouTube Passes Facebook in Unique Visits, performinsider.com
Related Topics: Channel: Marketing Day | Marketing Day
Sponsored
About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
Connect with the author via:
Email
| Twitter | Google+ | LinkedIn