Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft
Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s earnings numbers early.
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line.
Placed Brings Offline Attribution To More Programmatic Players
It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers.
NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Stage
The focus of this year’s Yahoo presentation was long-form digital video content, including the launch of 18 new video series.
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort.
67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming
Buyers say more ad dollars will flow to digital video according to a new study released by the IAB.
Facebook Adding Video Option For Desktop App Install Ads
445 million people a month play mobile and desktop games on Facebook; now advertisers can entice the desktop users with video.
Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative
In London today Google is announcing a new $150 million Digital News Initiative (DNI).
Yandex Reports $211.1 Million In Revenue For Q1 2015 – Text-Based Ad Earnings Up 14% YoY
Yandex CEO says company delivered “top-line performance” despite a challenging macroeconomic environment.
Shockingly Common Marketing Fails & How To Avoid Them
Often, we marketers are so focused on the big picture that we forget to look at the details. Columnist Julie Joyce shares some frequently-seen marketing mistakes with the hope you’ll bypass these pitfalls!
Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant.
How To Convert Subscribers Into Salespeople
Customers aren’t just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force.
A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far
Google’s mobile friendly algorithm still seems to be rolling out because most webmasters are saying they don’t see much of an impact yet.
NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND.
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
The brand is the latest to tap well-known YouTubers whose message ties in with their own.
Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits
Head of mobile search advertising offers more details on what goes into measuring estimated store visits in AdWords.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable
Key Traits Of An Amazing PPC Account Manager
Google’s Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon?
SEO Reports Putting The C-Suite To Sleep? Bring Out The Graphs
Bing Testing Recipe Data In Search Snippets
Online Marketing News From Around The Web:
Affiliate Marketing
“Content Certified” Connects Affiliates and Retailers, www.practicalecommerce.com
Analytics
Are You the Peter Parker or Spider Man of Data Science?, www.cmswire.com
Website Testing: Measuring Success, www.goinflow.com
Why marketers are tracking the wrong metric, in one tasty infographic, digiday.com
Blogs & Blogging
How to Stop Haters from Infiltrating Your Blog, www.blogherald.com
Business Issues
German Courts Rule Adblock Plus is Legal to Use, www.thesempost.com
Content Marketing
2 Secrets to Achieve Content Marketing Success, www.martechadvisor.com
The 7 Story Types and What You Can Learn From Them, contently.com
The Most Effective and Difficult Types Content Marketing, In One Chart, contently.com
What’s the Difference Between a Writer and a Content Marketer?, www.copyblogger.com
Conversion Optimization
7 Pro Tips to Make Your Landing Page Profitable, blog.crazyegg.com
Copywriting, Design & Usability
5 Ways to Design an Addictive Mobile App, www.adweek.com
9 UX Myths That You Thought Were True But Are Not, usabilitygeek.com
Is responsive Web design overhyped?, www.mobilecommercedaily.com
Step-by-Step Directions for Writing Your Next Piece of Content, www.marketingprofs.com
What Can Experience Designers Learn from Pixel Art?, uxmag.com
Display & Contextual Advertising
Digital Display Ad Fraud: Best Practices for Buyers, www.emarketer.com
How does “carousel banner blindness” damage customer experience?, econsultancy.com
Domaining
Are Zombie TLDs coming this year?, domainnamewire.com
Does URL Structure Even Matter? A Data Driven Answer, www.searchenginejournal.com
How to Choose A Domain Name For Your Website in 6 Steps, blog.ahrefs.com
E-Commerce
In China, Mobile to Grab Majority of Retail and C2C Ecommerce Sales by 2016, www.emarketer.com
In its breakup with eBay, PayPal is coming out on top, qz.com
Introducing Amazon Business: Everything You Love About Amazon, For Your Business, phx.corporate-ir.net
More mobile, fewer flash sales: The state of e-commerce, digiday.com
Overstock revenue increases nearly 17% in Q1, Internet Retailer
Shoppers have questions and retailers don’t have all the answers, www.internetretailer.com
Six takeaways from recent global e-commerce events, www.internetretailer.com
Email Marketing
Don’t Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications, www.marketingprofs.com
Email Marketing Is Dead? Long Live Email Marketing?, www.cmswire.com
How Laura Olin’s Emails Got Her Freelance Work and a Book Deal, blog.mailchimp.com
How You Can Build an Email Marketing List as Quickly as Possible, blog.kissmetrics.com
General Internet Marketing
10 DIY Ways to Get More Visits to Your Website, www.verticalresponse.com
7 Digital Marketing Skills Every Professional Needs, www.problogger.net
How brands can say sorry like they mean it, econsultancy.com
Internet Marketing Industry
Bigcommerce Acquires Zing.co to Accelerate Partnerships with Leading Mobile Point of Sale Providers, www.bigcommerce.com
Continuum Selected as Sharp Strategic Alliance Member, media.continuum.net
Kirshenbaum Bond Senecal Adds Global Chief Marketing Officer, www.adweek.com
Mavrck Launches Free Tool to Measure Facebook Fan Engagement, Business Wire
Mode Media Announces Mode Social Platform for Premium Content Curated by Professional Creators and Experts, www.modemediacorp.com
New CMO at Vonage Will Make ‘Aggressive’ B-to-B Push, adage.com
PK4 Media Partners With Are You A Human to Ensure Impressions Are Viewed By Real People, PR Web
MarTech
4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation, blog.marketo.com
How Marketing Automation Software Helps Businesses, www.martechadvisor.com
Technology Is for Storytelling, Not Just for Looking Trendy, www.marketingprofs.com
Mobile/Local Marketing
How Vendors Can Persuade SMBs to Adopt Mobile Payments, streetfightmag.com
I’m Pretty Sure Your Mobile Marketing Strategy Isn’t Good Enough, unbounce.com
Marketers’ Perceptions of Mobile Advertising, www.marketingprofs.com
Mobile Ads Now Recommend Videos Based on What News You’re Reading, www.adweek.com
Wearables: How Advertisers Can Target the Smartwatch Market, www.adknowledge.com
Yallo Launches Advanced Voice Calling App on Android, www.adweek.com
Social Media
3 Terrific Tips to Increase Your Facebook Reach, www.jeffbullas.com
5 Easiest Online Image Editing Tools to Rock Your Social Media Stream, www.internetmarketingninjas.com
6 Social Media Lessons from the Best Brands in Content, blog.bufferapp.com
A Step-by-Step Guide to Using Twitter Ads for Lead Gen, www.wordstream.com
Coping When Social Networks Kill Features, blog.raventools.com
Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal, www.adweek.com
Facebook Has Another Problem in China, adage.com
Facebook’s algorithm update: what it means for marketers, econsultancy.com
H&M stays in style with curated lists on social media, www.mobilecommercedaily.com
How to Do Paid Promotion on Twitter the Right Way, contentmarketinginstitute.com
How to Turn Employees Into Social Media Advocates: Case Examples, www.socialmediaexaminer.com
How to Use the LinkedIn Relationship Tab to Improve Your Networking, www.socialmediaexaminer.com
Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?, www.searchinfluence.com
Social Advertising: Are You Adding Value or Just Begging For Attention?, www.adweek.com
Tesla’s Twitter Hack: How to Exercise Prevention, www.socialbakers.com
The Gold Standard: Can You Sell Luxury Goods On Twitter?, www.socialbro.com
With #SCOTUS Trending, LGBT Group Leverages Twitter in a New Way, www.adweek.com
Video
Meerkat vs Periscope: Which Live Streaming App Will Win?, www.toprankblog.com
This Branding Agency Embraces Absurd Concepts to Get That Viral Video, www.adweek.com
Why Are Advertising Executives Rooting for Facebook Video Ads?, www.reelseo.com
WSJ now has a 40-person video team cranking out 40 videos a day, digiday.com
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