Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air
Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout’s video player during the broadcast. If viewers click, […]
Report: Progressive Insurance Top Mobile Advertiser Of Q2
Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number […]
Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers
To no one’s surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority — 92% — of that revenue total came from Facebook’s advertising juggernaut, an increase of 67% over the same quarter in 2013. In short […]
Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories
Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter […]
The Weird Al Yankovic Social Media Case Study
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]
SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!
Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire […]
LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”
Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don’t get published to a company’s LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn’t the first social network to enable testing through posts that aren’t published […]
Does Mobile Advertising Work?
We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War […]
Turtle Wax Mines Social Media Gold With #Reflectie Contest
There aren’t many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to our friends. There’s a reason the 1975 lyrics by Queen’s drummer Roger Taylor — “I’m in love with my car, gotta feel for my automobile” — tongue in cheek though they were, […]
2 Questions That Will Make You A Statistically Significant Marketer
Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!
SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!
It’s Time For Marketers To Attend To The Branding Benefits Of Search
Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times
Paid Search Portfolios: The Good, The Bad & The Ugly
Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Exchange Now Accepting ALL Publishers, blog.bevomedia.com
Blogs & Blogging
Reddit Live Is Official, Lets Anyone Create their Own Live Blog, thenextweb.com
How I Write 8 Blog Posts a Week While Running 2 Companies, www.searchenginejournal.com
Business Issues
Getty Images appoints Susan Smith Ellis as Chief Marketing Officer, press.gettyimages.com
Content Marketing
8 Social Media Tools to Get Your Content Buzzing Across Networks, www.komarketingassociates.com
Content Marketing With Ebooks: Leads From Freebies, angelabooth.com
Educate and Entertain With Real-Time Content, www.adviceinteractivegroup.com
Play Ball: How Your Content Marketing Plan Should Load the Bases, contentmarketinginstitute.com
What PR Experts Want Content Marketers To Know, www.goinflow.com
Conversion Optimization
How Predictive Analytics Is Changing eCommerce & Conversion Rate Optimization, conversionxl.com
Copywriting, Design & Usability
10 Insights on How to Attract More Traffic with Distinctive Writing, www.jeffbullas.com
Copywriting for a New America, www.agencypost.com
Display & Contextual Advertising
20 Ways to Enhance your Display Advertising Campaigns, www.koozai.com
With Display In Decline, Marketers Are Searching Elsewhere, www.adexchanger.com
Domaining
Google registering “MusicKey” domain names for music subscription business?, domainnamewire.com
Of The 9,025 .Voting Domains Registered Over 97% Registered To Co. With Ties To The Registry?, www.thedomains.com
This Weeks New gTLD 1st Day Totals: .Voting 9,025; .Kaufen 4,325; Consulting 3,852; Media 3,438, www.thedomains.com
E-Commerce
E-retailers improve key metrics in Q2, www.internetretailer.com
Ecommerce Optimization: 6 Reasons Why Amazon Rocks, blog.crazyegg.com
Email Marketing
Building an Email List, affiliatetip.com
Mastering the Email Marketing Campaign, blog.optyn.com
Writing the Perfect Customer Service Email [INFOGRAPHIC], blog.getresponse.com
General Internet Marketing
Know & Understand Professional Digital Marketing Jargon, www.searchenginepeople.com
Internet Marketing Industry
IgnitionOne Introduces a Major Analytics Enhancement to its Digital Marketing Suite, www.ignitionone.com
Mobile/Local Marketing
Crosswise Is The New Cross-Screen Kid On The Block, Ad Exchanger
Despite Time Spent, Mobile Sites Grab More Moola than Apps, www.emarketer.com
Local Businesses Will See Reduced Check-ins As Foursquare’s App Drops Checking In Feature, www.thesempost.com
National Advertisers Increase Local Ad Spending, www.dexmedia.com
Vindico’s Mobile SDK Is Widely Released to Enhance Cross-Screen Campaigns, finance.yahoo.com
When to use push notifications versus SMS messaging, www.mobilecommercedaily.com
Social Media
5 Ways to Find Leads and Customers on Twitter, www.socialmediaexaminer.com
8 Tweets That Generate Engagement [INFOGRAPHIC], www.mediabistro.com
American Users Spend An Average Of 40 Minutes Per Day On Facebook, techcrunch.com
Facebook Video Posts on SocialFlow!, www.socialflow.com
How to Get Started With Social Media Marketing, www.socialmediaexaminer.com
How to navigate the Facebook ad campaign maze, www.insidefacebook.com
Instagram and Twitter May Pair Better Than We Thought, simplymeasured.com
Interesting facts about brands that winning big on Twitter [Infographic], www.promodo.com
Managing a Growing Social Media Team Using Analytics and Data, simplymeasured.com
Retweeters: Why They’re Important To Your Twitter Marketing Efforts, www.socialbro.com
Social Media Marketing for Lead Generation, www.ducttapemarketing.com
This Is Why Nobody Sees Your Tweets, lkrsocialmedia.com
This summer’s box office hit? Twitter, Official Twitter Blog
Top the Charts! 5 Insights for How to Do Social PR, www.vocus.com
What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs, blogs.constantcontact.com
When an ad is not an ad on Facebook, digiday.com
Why LinkedIn Could Be The De Facto B2B Data Platform, www.adexchanger.com
Video
AOL Video Doubles NewFronts Haul, Names New Head of Sales, adage.com
Applebee’s consistent, interactive video experience across screens drives sales lift, www.mobilecommercedaily.com
How to Optimize YouTube Tags and Descriptions, www.reelseo.com
Instagram Video: The Lovechild of YouTube, Vine, and Lil Jon, contently.com
Video Marketing Tactics for the B2B Marketer, blog.visual.ly
YouTube Nonprofit Program and How to Get Started, www.copypress.com
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
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