Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2
Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook’s stock, which closed […]
Most Consumers Reject In-Store Mobile Tracking — Or Do They?
The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the […]
How Spirit Airlines Embraced Brand Hatred And Won
Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its “cheap seats” approach to […]
Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman
As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman’s day job is spent promoting the North Lake Tahoe region to traveling consumers […]
Live @ SMX East: How BuzzFeed Mastered The Art Of Viral Content
Everyone likes to talk about creating a buzz, but few have mastered the art of making content go viral like Jonah Peretti, founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for […]
6 Common Mistakes Of Acquisition Marketers
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]
Target By Operating System & Browser Type With New Facebook Advertising Behavior Types
It’s pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the […]
LinkedIn To Acquire Bizo In A Deal Valued At $175 Million
In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan […]
The Shelf Life Of A Mobile Ad: Shorter Than You May Think
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn’t just a numbers game — intelligent marketers (like those who are reading this article) are looking to get the most out of […]
William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”
Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs […]
Microsoft Reports $23 Billion In Revenue For Q4 2014
Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal year. Noting it had completed the acquisition of “substantially” all of the Nokia Devices and Services in April, Microsoft CEO Satya Nadella claimed the company is: Galvanized around our core as a productivity and […]
Email Deliverability: 4 Horrible Myths On The Rise
As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]
Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look
Hearing The Rhythms Of Human Search Behavior: What We’ve Learned
Automated Tools To Help Local Businesses Tackle Online Marketing
Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources
Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed
Online Marketing News From Around The Web:
Analytics
Hello. I’m a Radical Analytics Pragmatist, tim.webanalyticsdemystified.com
Blogs & Blogging
Bloggers Beautify Posts, www.emarketer.com
How to Decrease WordPress Page Load Time, www.wpexplorer.com
How to Write a Post That Goes Viral, www.blogherald.com
Business Issues
Apple Campus 2 permits show $25M tunnel, $171M underground theater, www.bizjournals.com
CMO Compensation is Tied to C-Suite Alliances, adage.com
Josh Feldmeth Replaces Lee Carpenter as North American CEO of Interbrand, www.adweek.com
LinkedIn Names Michael Callahan as New General Counsel, money.cnn.com
There Have Been No Google-Spotify Acquisition Talks, recode.net
YouTube Music’s Head Quits, a Setback to Paid Service, Wall Street Journal
Content Marketing
20 Captivating Content Marketing Facts in 2014, www.jeffbullas.com
7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month, www.quicksprout.com
9 Informative Infographics To Guide Your Visual Content Marketing, blog.bufferapp.com
96% Of B2B Marketers Suck At Content Marketing, authoritylabs.com
Content Marketing as a Key Element of Consultative Selling, www.searchenginepeople.com
Content Marketing Metrics & The Attention Web, www.wordstream.com
Marcus Sheridan on How to Make Content Marketing Work Every Time, www.ryanhanley.com
WhoSay Turns Celebrities Into Content Marketers for Canon, adage.com
Conversion Optimization
20 Ways to Increase Your Sales Page Conversion, blog.getresponse.com
Conversion Optimization: Go Beyond the Checklist, 3qdigital.com
How We Removed Our Blog Sidebar and Increased Conversion Rates, www.impactbnd.com
The Future of Conversion Optimization: What’s New and What’s Next, blog.kissmetrics.com
The Nine Commandments of Converting Page Skimmers, blog.crazyegg.com
Copywriting, Design & Usability
Integrating the hero’s journey as part of the user-centered design process, uxmag.com
The Long and Short of Responsive Design, www.distilled.net
Why To Choose Responsive Design Instead Of A Mobile Site, www.searchenginepeople.com
Domaining
gTLD’s: Now It Gets Interesting: .Pics, .Pictures, Photo, .Photos, www.thedomains.com
Netsol .XYZ Registrations Top 300,000, Back Over 85% of all .XYZ Registrations, The Domains
E-Commerce
Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool, Ad Age
API-liate Ecommerce, www.getelastic.com
Top 500 fashion retailer Modnique.com runs out of money and is poised to shut down, Internet Retailer
Worldwide Ecommerce Sales to Increase Nearly 20% in 2014, www.emarketer.com
Email Marketing
How to Make Email Work, performinsider.com
Moving to a New ESP Doesn’t Have to Be So Hard (just ask Tommy Bahama), blog.returnpath.com
The Inkredible Back-To-School Email Marketing Guide Is Here!, blog.movableink.com
What Is the Best Time to Send Emails for Marketing?, smallbiztrends.com
Internet Marketing Industry
Most Companies Expect CMO to Lead Digital Transformation, adage.com
What the European Union’s Ruling About Google May Mean for Marketers Everywhere, www.marketingprofs.com
Mobile/Local Marketing
Apple Passbook used more frequently than other digital wallets, www.mobilecommercedaily.com
MediaPost Publications 78% Aware of Mobile Wallets, 32% Use Them, www.mediapost.com
Mobile Gamers Give Lowest Scores to Ads Shown at “Breaks” in the Action of Gameplay, Market Wired
Shifting Screens: Leading Mobile and In-App Insights, www.hasoffers.com
Study: Mobile Users Who Engage With Brands Use Facebook Most, adage.com
Reputation Management
Ripoff Report May Now Remove Defamatory Content When Presented a Valid Court Order, www.defamationremovallaw.com
Social Media
5 Tips You Need to Know to Improve Your Twitter Strategy, blog.kissmetrics.com
7 Actionable Testing Ideas to Optimize Your Social Media Campaigns, unbounce.com
8 Effective Targeting Strategies for Building Facebook Page Likes, www.jonloomer.com
American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY], www.mediabistro.com
Applebee’s Turns Its Instagram Over to Foodies for the Next Year, www.adweek.com
Building a Twitter we can be proud of, Twitter Blog
Building Your Audience on Feedly, Flipboard, and More, blog.visual.ly
Got Fake Facebook Fans? How to Protect Your Facebook Page, www.socialmediaexaminer.com
How To Get Social With Your Next Billion Customers, www.socialbro.com
How to Use LinkedIn Publisher to Get More Visibility, www.socialmediaexaminer.com
INFOGRAPHIC: The Lifecycle of a Social Ad Campaign, allfacebook.com
Millionaires Love Facebook, Ignore Twitter, www.mediabistro.com
Why Every Brand Should Be On Instagram, www.fastcompany.com
Video
Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers?, www.adweek.com
Is Interactive Video and Oculus Rift the Future of Storytelling?, contently.com
New Research: B2B Video Marketing on the Rise, www.convinceandconvert.com
Tips and Tricks to Make A Video Go Viral, socialmouths.com
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
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