Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Apple Posts Record Q3 Revenue Numbers In June Earnings Report
Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billion and net profit of $6.9 billion. The revenue numbers are a record for their June quarter […]
Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences
Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook’s second installment in its “Getting Started” series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile […]
IAB Study Highlights Brand Awareness And Context For Native Ad Success
As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren’t particularly surprising, but the study reinforces the importance of context that advertisers need to […]
Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]
Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates — and thus, data quality — were slightly worse than those of the latter group. The key reason? Faulty implementations. Several of the elite […]
Infographic: A “Christmas In July” Digital Marketing Checklist
Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan […]
Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June
Last week, YouTube released its top ten ads for June, with Nike’s World Cup themed “The Last Game” taking the top spot. Adidas’s World Cup related “House Match” ad also made the list, ranking No. 3. In light of Father’s Day, three dad-themed ads made it into the top ten list as well, with appearances […]
Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low
There’s good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it’s still among the lowest-ranked business categories. The social media category scored 71 on ACSI’s 100-point scale, up 4.4% over 2013, fourth worst of […]
Facebook Maintains Top Position In Social Logins [Gigya]
Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It’s an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one […]
Opening Mobile Wallet Opportunities For Marketers
There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want […]
ICANN Parks The Domain Registry Of America, Termination May Be Coming
If you’ve ever registered a domain name, you’re likely acutely aware of the Domain Registry of America. The company is notorious for the incessant mailing of deceptive renewal letters that essentially trick users into renewing with the Domain Registry of America (DROA) (many times at a much higher price) instead of renewing with the company […]
MarTech: Technology Management As A Marketing Discipline
As marketers, we’ve had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by “soft science” — psychology, sociology, anthropology, economics — and an even broader notion of “art.” We pride ourselves on the power of creativity, design, and language to affect people’s emotions, perceptions, and […]
Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%
Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and affiliate marketing. The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan […]
Italian Privacy Police Give Google 18 Months To Make Changes
European privacy regulators have been critical of Google’s unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to […]
Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]
Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic’s network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Microsoft Bing Now Added To Google Chrome New Tab Page
New Search Engine Indexeus Exposes Hackers, Data Breaches
SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300
A Review Handout Alternative: Try P&P To Get More Local Reviews
Assessing Hummingbird’s Impact On Search — 10 Months Later
It Will Take “Act Of God” For Relcy To Win In Mobile Search
Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
Google Maps Search Results Now With A Scroll Bar
Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
Online Marketing News From Around The Web:
Analytics
Is Web Analytics Dying? 5 Reasons this isn’t the case!, www.webanalyticsworld.net
Which analytics tools do marketers use? And are they paid-for or free?, econsultancy.com
Blogs & Blogging
Content – A Well-Balanced Content Menu for Your Blog [Infographic], www.marketingprofs.com
My Ultimate Guide on How to Start a Blog and Dominate Your Niche, www.blogtyrant.com
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All), moz.com
What Is The Best Way to Guest Blog To Get the Results You Want?, www.searchenginepeople.com
What WPLift Learned From Not Moderating Comments, wptavern.com
Business Issues
EU Prepares to Step Up Google Investigations, online.wsj.com
Google Spends $5 Million Lobbying In 2nd Quarter Leading 15 Tech, Communications Firms, Says Consumer Watchdog, www.digitaljournal.com
PK4 Media Continues to Improve Digital Media Buying with the Acquisition of Prosperio’s Programmatic Direct Platform, www.digitaljournal.com
Saatchi & Saatchi Names Wanda Pogue Chief Strategy Officer, www.adweek.com
Judge says government can access everything in a Gmail account — privacy warriors weep, venturebeat.com
Content Marketing
3 Ways to Tap Into the Most Powerful Content Tool Ever Created, contentmarketinginstitute.com
4 Viral Parody Sites That Will Inspire Your Content Strategy, Contently
B2B Content Marketing: Do More Than Reinvent the Wheel, www.komarketingassociates.com
Content Catchup: Why Upworthy’s Sponsored Stories Are Going Viral, and More Must-Read Stories, contently.com
You’ll Never Believe the Strange Science of Click Bait, blog.hootsuite.com
Conversion Optimization
How to Optimize Your Call to Action Buttons for Conversion, blog.crazyegg.com
Testing is Dead: BlueConic Introduces Self-Learning Optimization, www.businesswire.com
Copywriting, Design & Usability
14 more examples of beautifully persuasive ecommerce design, econsultancy.com
A Tale of Two Landing Pages, www.roirevolution.com
How We Stopped Bleeding Users by Changing the User Experience of Our Signup Process, www.uxmatters.com
Is there Room for Sexy in Enterprise Design?, uxmag.com
Domaining
.Moe Launches Today & Predicts It Will Have 200 Million Registrations, www.thedomains.com
That’s all folks! Final gTLD app gets approved, domainincite.com
E-Commerce
A Super-Simple Way to Make Your Prices Seem Lower… With One Catch, www.neurosciencemarketing.com
E-Commerce – What one web retailer learned from operating a bricks-and-mortar shop, www.internetretailer.com
Email Marketing
Two Tips to Declutter Email Inbox for the Social Media Marketer, www.internetmarketingninjas.com
General Internet Marketing
The Million-Dollar Play To Make The Internet More Meaningful, www.fastcompany.com
Internet Marketing Industry
Digital Advertising Alliance Launches New Industry-Focused Website, thedma.org
Mobile/Local Marketing
9 Percent of Americans Likely to Buy Google Glass at $750 Price Point [STUDY], Glass Almanac
Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet, techcrunch.com
For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App, TechCrunch
How SMBs Can Create Comprehensive Local Marketing Strategies, streetfightmag.com
Leveraging the Geo-Facto: Using Mobile and Location Data to Drive Engagement, www.silverpop.com
You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy, www.smashingmagazine.com
Social Media
35 Must-Have Content Marketing Tools [INFOGRAPHIC], www.mediabistro.com
6 SMEs Winning On Social Media [And How You Can Too], www.socialbro.com
Facebook’s New “Buy” Button: Pros, Cons for Merchants, www.practicalecommerce.com
Has Facebook quietly dropped the 20% text limit for promoted post photos?, econsultancy.com
How To Anticipate And Answer Your Boss’s Biggest Social Campaign Questions, simplymeasured.com
How to Market Your Business on Facebook Successfully, smallbiztrends.com
LinkedIn to Acquire Bizo, MarketWatch
Pinterest Hires Unilever’s David Rubin to Drive Its Brand Efforts, www.adweek.com
Three small online retailers that are innovating in social, Digiday
Twitter and Facebook Commerce: Will It Blend?, www.getelastic.com
Video
comScore Releases June 2014 U.S. Online Video Rankings, comScore
Crime Fighting Video Advertising Fraud, www.reelseo.com
Moovd Videos – Create Them in Two Minutes, With Tweaking, smallbiztrends.com
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
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