2014-07-16

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Rolls Out Ads Manager For Mobile Devices

Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […]

ShareThis Goes Mobile With An AT&T Text To Share Button

ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which […]

Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

You mean to tell us that there’s a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter […]

Reports Show Paid Search Spend Is Up Over Last Year

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG’s analysis of the US search market, based on its client portfolio, which skews […]

Benjamin Moore Creates World’s Largest Wooden Yo-Yo

Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn’t always about giving a person information about a product. Oh sure, doing stunts just for fun […]

Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner

Part of Wolverwine Worldwide’s family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand’s boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is […]

Finding Tumblr’s Place In Your Social Strategy

Jonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005. In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr — […]

How To Do Location-Based Push Marketing Without Going Too Far

Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […]

Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far […]

Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

In the wake of the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even […]

Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, […]

Google+ Drops Real Name Requirement, Apologizes For Delay

Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google’s policy was among the more contentious issues surrounding the social network and had been softened several times, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google

Google’s New Calendar Feature Lets You Schedule Events Directly From The Search Page

New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search

PPC Automation 2014: The ROI of Paid Search Automation – Live Webcast at Digital Marketing Depot, July 22

Google Launches Free AdWords Express App For iOS And Android Devices In The US

Is Microsoft Blocking Google Search On New Lumia Phones?

How Press Requests Can Be A Link Building Gold Mine

Three SEO Personas – Are You One Of Them?

Google Webmaster Tools Updates Robots.txt Testing Tool

Link Building Study: SEOs Spending Less On Link Building?

Google Finally Adds Bitcoin Conversion Search

Right To Be Forgotten: Do Users Even Care?

Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

Online Marketing News From Around The Web:

Blogs & Blogging

Content Topics and Ideas For Your Blog, www.blogherald.com

PR Dos and Don’ts when Speaking to Bloggers, www.stateofdigital.com

The Right Way To Tag Blog Posts, blog.raventools.com

Business Issues

Adobe Partners With Google To Release Open-Source Font For Chinese, Japanese And Korean Languages, TechCrunch

Apple, IBM Strike Deal to Go After Mobile Enterprise Market, adage.com

Behind the scenes, tech firms tell US internet regulators: Make the internet a public utility, qz.com

Facebook Hires Diageo Marketer For Agency Relations Role, adage.com

Former Ford Motor Co. CEO joins Google board, USA Today

Former Twitter Manager Suing For Age Discrimination, www.mediabistro.com

LivingSocial Taps eBay’s Gautam Thakar to Right the Ship, www.adweek.com

Samsung battles on two fronts as Apple readies iPhone 6, Reuters

Two years on, Yahoo under Marissa Mayer still treading water, VentureBeat

Content Marketing

Attack of the Trolls: How Can Publishers and Content Marketers Solve Their Commenting Problem?, contently.com

Content Marketing in 2014: The State of the Enterprise, contentmarketinginstitute.com

Content Marketing Objectives And KPIs, relevance.com

Content Marketing: Selling To The Digital World, usabilitygeek.com

Despite the Haters, Wendy’s and Boyz II Men’s #PretzelLoveSongs is a Content Marketing Hit, Contently

Fictional Minerals Infographic for Buy Metal Online Takes Off, www.infographicpromotion.co.uk

Conversion Optimization

24 Split Testing Tools to Boost Conversions, Crazy Egg

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition, www.searchenginepeople.com

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree, Unbounce

Display & Contextual Advertising

Is the Display Network’s Extended Keyword Match Draining Your Ad Spend?, www.roirevolution.com

The Benefits of Display Advertising, www.koozai.com

Domaining

End users flock to .co.uk domain names as second level .UK names launch, Domain Name Wire

Latest .City domain name launches with 4,000+ registrations, domainnamewire.com

New domain scam? ICANN issues vague warning, domainincite.com

Pinterest Has Universal Rights On Word PIN? Files UDRP On PinSex.com and PinGay.com, www.thedomains.com

Top 20 Most expensive .COM sale for 2014 till now, www.inforum.in

Will new TLDs get a second wind?, domainnamewire.com

E-Commerce

A new set of tools for matching Amazon and managing Google, Internet Retailer

Manage your gift cards, request money and send money for free from your debit card with the Google Wallet app, googlecommerce.blogspot.com

Non-store sales grow three times as fast as total retail sales in June, www.internetretailer.com

Visa Launches Checkout, Another Play for Digital Payments, recode.net

Email Marketing

5 Subtle Writing Strategies That Drive Email Signups, www.copyblogger.com

Health care marketers get the most love from e-mail subscribers, www.internetretailer.com

Hello Inkbrush!, Movable Ink

Outreach Emails: The Best of the Worst, www.digitalthirdcoast.net

Why Your Email Marketing Fails to Convert — Featuring Hunter Boyle of AWeber, KISS Metrics

General Internet Marketing

5 Platforms That Connect Online Campaigns to Offline Results, Street Fight

Data-Driven Marketing Starts With the Data Layer, SwellPath

Internet Marketing Industry

New Sizmek Audience Suite delivers unified view of performance metrics with data from comScore or Nielsen, www.sizmek.com

ReactX Platform Provides Advertisers Fraud-Free, 100 Percent Viewability for High Impact Custom Ad Units in RTB, PR Newswire

Mobile/Local Marketing

Android Wear apps already outnumber Google Glass apps, www.techhive.com

Calling All Developers: Yelp’s Revamped API Site Now Open For Business, officialblog.yelp.com

Clear Channel Brings Outdoor Ads to Life On Smartphones, adage.com

Mobile: Email and Direct Traffic Drive Most Sales, www.marketingprofs.com

Nielsen’s Metrics Go Mobile (Officially), www.adexchanger.com

Reputation Management

Identity and the Internet, www.conversationagent.com

Social Media

#Hashtags: Why They’re More Useful to Marketers Than Ever, simplymeasured.com

5 Google+ Marketing Tips From the Pros, Social Media Examiner

5 Surprising Stats You Need To Know To Improve Your Twitter Strategy [INFOGRAPHIC], www.mediabistro.com

5 Things to Consider When Monitoring Your Brand on Twitter, socialmouths.com

9 Ecommerce Businesses Using Instagram for Sales, www.practicalecommerce.com

Best Practices: How to Use Twitter Amplify, adage.com

Do Your Ads Belong on LinkedIn?, www.searchinfluence.com

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers, allfacebook.com

How to Create a Social Media Marketing Plan From Scratch, blog.bufferapp.com

Infographic: Is your Facebook contest legal?, www.insidefacebook.com

Seven reasons why Facebook is more effective than LinkedIn for B2B marketing, econsultancy.com

Top Twitter Amplify Campaigns, Ad Age

Tweets From The Top: The Pros And Cons Of Having Your CEO On Twitter, www.socialbro.com

Video

Luxury brands on YouTube: Does the content match their reputations?, econsultancy.com

Sports Brands VS Sports Teams on Vine, blog.brandsonvine.com

Video: YouTube Star Michelle Phan Tells Her Branding Secrets, blogs.wsj.com

What Makes A Great Explainer Video?, blog.visual.ly

Related Topics: Channel: Marketing Day | Marketing Day

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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues

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