Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Survey: Best Way To Reach Millennials Is On Social Media
SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use […]
Twitter Pushes Advertising Support Via Mobile App Notifications
Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action: Wow. Aggressive much, Twitter? pic.twitter.com/19qarXy4Cc — John Doherty (@dohertyjf) July 15, 2014 The notification’s message is similar to the […]
David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)
In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity. Amazon Advertising began around the time the more familiar Amazon was launched. […]
DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution
Google received accreditation from the Media Rating Council (MRC) for its viewable impression measurement solution, Active View, last April. At the time, the company made clear it would be integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display Network, allowing advertisers to buy ads […]
Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond
It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That’s why, here at Marketing Land, we’re launching our Holiday Retailer section today, in July, to help you ensure you’re ready for that most important of shopping seasons. The foundation you lay right […]
E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are […]
Twitter Puts A Hit On Companies Attempting To Provide User-Base Stats
Fact: This year Twitter stock (TWTR) took a dive from nearly $70 a share down to just over $30 a share due in part to Q1 reports that the overall monthly users were slowing. According to Business Insider, Twitter has now begun shutting off data to companies that publish their own content on the size […]
As A Marketing Exec, What Keeps You Up At Night?
It’s been said that there are two types of people in the world: people who divide the world into two types of people and people who — don’t. As someone who likes to think she rejects all overgeneralization, I tend to think of myself as the latter. But, doing the division is sometimes a fun […]
The Talent Land Grab For Technical Marketers: How To Win
With the proliferation of technologies to support marketing, the application of growth hacking and agile methods by CMOs, the measurability of digital media, the general explosion of data, and the drive for greater ROI in marketing, a new breed of marketer has emerged: the marketing technologist. Marketing technologists apply smarts across technology, marketing, analytics, and […]
Twitter Bets Big On World Cup, Scores With Engagement Records
Like Germany’s national soccer team, Twitter entered the 2014 World Cup with the highest of expectations. Germany, extremely talented but searching for its first major title for 18 years, passed its test in the biggest way with a 1-0 victory over Argentina in Sunday’s championship match. Twitter? Not too shabby either, although the game is […]
Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads
What if, instead of focusing on getting the immediate conversion from key prospects, a social media ad campaign served a set of creatives sequentially to tell the brand story and lead viewers through the marketing funnel before going for the hard sell? A new study shows that a sequential story-telling social media ad campaign can […]
Facebook Vs. YouTube: Which Site Has More U.S. Visitors?
Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest social network in the United States, I took it with a dose of skepticism. Then I checked it out. And while time didn’t permit a definitive study, I can report that the unique […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Bing Admits They Need To Do Better With Webmaster Communication
RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
Google Adds Zip Code Matches In Knowledge Graph Carousel
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
DoubleClick Search Solution Center Offers Wealth of Resources for Digital Search Marketers
Should You Be Bidding On Your Brand Terms For Your Search Ads?
Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Bing & Cortana To Get Academic Search Integration At A Whole New Level
Changing Existing Links: Perfectly Normal — Except When It Isn’t
Online Marketing News From Around The Web:
Affiliate Marketing
A Primer to Setting Up Your Own Affiliate Marketing Program, conversionxl.com
Analytics
How to Use Google Analytics Audience Data to Improve Your Marketing, Social Media Examiner
Launching Answers by Crashlytics, www.crashlytics.com
Lithium Unveils Analytics Dashboard for Enhanced Social Customer Engagement, www.lithium.com
Strategic & Tactical Dashboards: Best Practices, Examples, www.kaushik.net
Blogs & Blogging
5 Optimization Tips to Make Your WordPress Site Mobile Ready, www.wpexplorer.com
How to Test Blog Post Titles With Twitter, www.socialmediaexaminer.com
No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients, Copyblogger
The Biggest Myth in Blogging: Why Content is Not King, www.blogtyrant.com
The Right Way To Tag Blog Posts, Raven
WP Quick Install Script Offers a Fast Way to Install WordPress, Plugins, and Themes, wptavern.com
Business Issues
Alibaba values itself at $130 billion, www.internetretailer.com
Facebook Announces Free Wi-Fi Program for Students in Forest City, NC, The Next Web
Microsoft Said to Announce Job Cuts as Soon as This Week, Bloomberg
Novartis and Google to Work on Smart Contact Lenses, Wall Street Journal
Yelp Liberates Its API To Box Out Foursquare And Google, TechCrunch
Content Marketing
How Engineering Principles Can Revolutionize Your Content Strategy, Content Marketing Institute
Millennials Unimpressed by Content Marketing, Yet Willing to Be Won Over, contently.com
The 10 Commandments of Getting Content Marketing Buy-In Every Time, The Sales Lion
The Science of Viral Content: Which Emotions Make Us Share?, blog.bufferapp.com
What KPIs are you using to measure the impact of content marketing?, econsultancy.com
Upworthy’s Sponsored Posts Are Crushing Their Regular Editorial. Here’s Why, contently.com
Conversion Optimization
9 Landing Page Elements that Need to Die, blog.crazyegg.com
Conversions and Statistical Confidence – What Does it Mean?, KISS Metrics
Display & Contextual Advertising
Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year, www.emarketer.com
adMarketplace’s BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands, Business Wire
Domaining
.Bar picks up 1,000+ registrations, .rest a bit slower, domainnamewire.com
Largest Russian Search Engine Yandex Preparing To Launch .Yandex, www.thedomains.com
Sedo Transactions Total $1.5 Million Highest Reportable .Com Sale Was $11K, The Domains
The Biggest Registrant of .Bar Domain Names So Far Is .Bar, The Domains
E-Commerce
World Cup kicks up U.S. soccer-related online shopping 280%, www.internetretailer.com
Email Marketing
Coming soon: More results insights in your Emma account, myemma.com
Marketing Automation vs. Email Marketing: What’s the Difference?, www.vocus.com
Remember The Titan: Email Marketing’s Programmatic Pivot, www.adexchanger.com
General Internet Marketing
Are You a Best Friend Brand?, Silverpop
Marketing Strategy – The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics, MarketingProfs
Internet Marketing Industry
Lyris Unveils Digital Marketing Applications, lyris.com
Mobile/Local Marketing
Democratizing Mobile Apps, mobilexlabs.com
Mobile Analytics: The Key to Understanding User Behavior, www.webanalyticsworld.net
New report reveals the star rating too low to trust local business reputations, www.trackur.com
Retail apps with store mode drive up to 5x more interactions, www.mobilecommercedaily.com
Smartphone, Tablet Sharing on the Rise, www.dexmedia.com
Officially purchase multiple Glass units for your company, googleglassfans.com
Social Media
6 Reasons Your Competitors Are On Instagram (And You Should Be, Too), simplymeasured.com
Facebook to track users’ TV habits, Los Angeles Times
Getting Started With Social Media Advertising, www.koozai.com
How to Stop Facebook’s New Algorithm Changes from Ruining Your Organic Reach, lkrsocialmedia.com
Snapchat Adds Geofilters For Quick Image Location Tags, And A New Revenue Possibility, techcrunch.com
The World Cup Sponsors That Grew Most in Followers and Fans, Ad Age
What (And Why) Do People Share On Social Networks? [INFOGRAPHIC], www.mediabistro.com
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?, www.jonloomer.com
Video
How brands can be brilliant at Vine, eConsultancy
How Closed Captions Increase Video Views, Rankings and ROI, www.reelseo.com
The four pillars of an effective online video strategy, econsultancy.com
Why Does Your Brand Wait Until :29 to Show Up in Your :30?, www.adweek.com
Related Topics: Channel: Marketing Day | Marketing Day
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. See more articles by Amy Gesenhues
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