Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]
If you are counting on Google indexing your tweets, you had better have Twitter influence — we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn’t likely to surface on a Google search at all. That’s one of the key findings of a study that Stone Temple […]
Get To Know: FOX Head Of Corporate Marketing Dan Robbins
With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company’s branding efforts, and creates integrated marketing […]
Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight
If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb “downloaded” the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in […]
Preparing For A Post-Banner World: What To Expect From Next Gen Ad Standards
Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s to over $40 billion in 2013. They are essential to delivering the scale needed by national advertisers. The demands placed on digital ad standards have increased exponentially since their inception, fueled by the […]
Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and […]
How To Achieve Better Conversion Rates for Your Third Party Web Applications
If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably feeling some conversion pain. Even though these systems provide a (usually) less expensive option than building it yourself, they are usually quite ugly and have a subpar user experience. We’ve become accustomed to […]
VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things
What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of […]
Data-Powered Message Strategies That Drive Better Customer Experiences
Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and many other stats — as well they should. But the data we collect and track as email marketers, and the tools and methods available to us — to improve results or resolve problems or provide new services […]
Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014
In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010. Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found […]
Pinterest Updates Follow Button To Preview Brands’ Latest Pins
Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean. Users who click on the button will see a dialogue box with previews of an account’s latest pins, “and your visitors won’t ever have to leave your website to follow you,” Pinterest […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google’s EU Censorship Removes Links For More Than Just Names On Their Own
Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”
Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement
Survey Says Yelp The Most Influential Local Review Site
Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
Study: Why, When & How Often Google Indexes Individual Tweets
How To Improve Shopping Ad Performance & Quality Score In AdWords
Google Maps Adds Distance Measuring Feature
Online Marketing News From Around The Web:
Affiliate Marketing
Belboon Affiliate Network Sold by Yoc, performancein.com
Analytics
7 Tips For Delivering Better Analytics Recommendations, Web Analytics Demystified
Blogs & Blogging
5 Ways to Ensure Blogging Failure and How to Avoid Them, www.jeffbullas.com
Business Issues
Pinterest’s Head of Marketing Technology Partnerships Departs, recode.net
EU Begins Questioning Facebook Rivals Over WhatsApp Deal, Wall Street Journal
Google, Canon, Dropbox and Others Pool Patents to Ward Off Trolls, recode.net
Content Marketing
7 Lessons Learned While Content Marketing for an Early-Stage Startup, Copyblogger
Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance, Online Marketing Blog
Study: Sponsored Content Has a Trust Problem, Contently
The Six Biggest Content Marketing Mistakes You’re Making, www.digitalthirdcoast.net
Display & Contextual Advertising
Dirty Tricks, Red Flags And Pitfalls You Should Know About ROI, Ad Exchanger
The Native Advertising Mistake (Almost) Every Marketer is Making, Unbounce
The Seven Deadly Sins Of Ads And Their Sole Redemption, Usability Geek
Domaining
.GOP Is Willing To Let You Call Them Crooks But It Will Cost You $250, The Domains
Investing in new TLDs? Hope for modest, not great, success of program, Domain Name Wire
Updated: Christmas In July? Not So Much; 1st Day Domain Totals .Christmas 422; BlackFriday 401, The Domains
E-Commerce
Cart Abandonment is Rising: 5 Tips For Cart Recovery, Get Elastic
Ecommerce Coupon Marketing for 2014, Practical E-Commerce
Product Cart Addition Sequence Demystified, Web Analytics Demystified
Email Marketing
5 Ways to Prevent Blacklistings — the Genius Approach, blog.returnpath.com
E-mail Marketing – Retailers lag behind health care and nonprofits on e-mail open rates, Internet Retailer
Internet Marketing Industry
Amobee and American Media Inc. Partner to Deliver Digital Consumer Lifestyle Advertising Inventory, Market Wired
Datonics Inks Data Partnerships with GumGum, TwoPointO and Vemba, datonics.com
Online Advertising Company Yodle Files IPO, Wall Street Journal
The Most Influential CMOs On Twitter, Forbes
Mobile/Local Marketing
10 brands leading the way with mobile commerce design, eConsultancy
6 Ways to Personalize Mobile Ads Without Violating User Privacy, Street Fight
Olive Garden’s new mobile-ordering experience cannot compete, Mobile Commerce Daily
Which Reviews Do YOU Trust When Researching Businesses?, thinksem.com
Other Items
Meet the five Giving through Glass winners, Official Google Blog
Prostitute accused in Google exec’s death, www.cnet.com
Social Media
10 Instagram Tools and Apps for Ecommerce, Practical E-Commerce
10 Time-Saving Social Media Tools for a Productive Summer, blog.bufferapp.com
Facebook pushes for use of conversion pixel, Inside Facebook
US military studied how to influence Twitter users in Darpa-funded research, www.theguardian.com
With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record, Media Bistro
Video
Content – Are Your Marketing Videos Running Backwards?, MarketingProfs
Related Topics: Channel: Marketing Day | Marketing Day
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About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog. See more articles by Matt McGee
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