Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car
The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.
SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program
Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge.
AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions.
What Is Blogger Outreach & How Do I Do It?
Bloggers and social media mavens are the dominant tastemakers these days. Columnist Tamar Weinberg explains how to approach and employ these key influencers in your marketing.
Steps Toward Developing A Content Strategy
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing.
Google Maps Shows Edward Snowden In The White House
A sign that the whistleblower and President Obama are talking? No. Ironically, it’s likely due to a security failure with how Google monitors local listings.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Reports: EU To File Formal Antitrust Charges Against Google This Week
Identify and Eliminate Your R.O.T. Content – April 23 Webcast
Bing Ads Launches iOS Mobile App For iPhone And iPad
Using Competitive Links To Inform Your SEO Strategy
Real Marketing In SEO: Building Links For Your Audience
Flickr Testing Improved Search Experience [PHOTOS]
Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues
When Was The First Mail Delivered Via The Pony Express? Google Logo Game Lets You Ride Your Way To The Answer
Online Marketing News From Around The Web:
Analytics
Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist), www.marketingprofs.com
Are Attention Metrics the Future?, adage.com
Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics, www.marketingprofs.com
Blogs & Blogging
15 Places You Should Be Sharing Your Blog Posts, www.searchenginejournal.com
How to Hack Your Efficiency with an Agile Blog Planning Process, www.convinceandconvert.com
Business Issues
Apple Buys Israeli Camera-Technology Company LinX, www.wsj.com
Google has patented the ability to control a robot army, qz.com
Skype For Business Begins Rolling Out Publicly Today, techcrunch.com
Content Marketing
35+ Research Tools to Take Your Content Ideas Further, blog.bufferapp.com
4 Steps to Manage Your Content Workflow, www.searchenginejournal.com
Inside ANZ’s Awesome Finance Content Marketing, contently.com
Is There a Future in Content Marketing?, www.cmswire.com
Mediacorp Unveils New Unit for Native Advertising to Deliver Better Content, www.martechadvisor.com
Turn User-Generated Content Into Undeniable, Glorious Connections, contentmarketinginstitute.com
Why We Removed Webinars From Our Content Strategy, pushingsocial.com
Conversion Optimization
Boost Online Lead Gen With These 4 Secrets, www.convinceandconvert.com
Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?, www.jeffbullas.com
Copywriting, Design & Usability
How Difficult Is It to Design User Experience?, usabilitygeek.com
How to Create a Website that Builds Credibility and Makes it Easy to Sell Your Services, blogs.constantcontact.com
How to Succeed as an Experience Designer in Advertising Agencies, uxmag.com
Top 10 Giant Site Audit FAILs, www.sempdx.org
Domaining
The Domain Name Explosion: What Do Internet Users Think?, www.emarketer.com
E-Commerce
eBay hires Home Depot’s former e-commerce chief, www.internetretailer.com
eBay VERO Process: An Explanation for Rights Holders, www.dnaresponse.com
Etsy Vendors to Get a Piece of IPO, www.wsj.com
Groupon Re-thinks Its Ambitious SMB Platform, blog.biakelsey.com
Inbound Lead Generation: eCommerce Marketing’s Missing Link, moz.com
Prime numbers: Amazon keeps adding products and services, www.internetretailer.com
Thought Catalog tiptoes into commerce, digiday.com
What Do Shoppers Want from Loyalty Programs?, www.emarketer.com
Email Marketing
5 Ways to Welcome Email Subscribers Into Your Program, blog.returnpath.com
How We Send Big Campaigns Fast, blog.mailchimp.com
How You Can Cope With Email Overload, www.cmswire.com
General Internet Marketing
4 Steps to Creating a Killer Marketing Plan Today, smallbiztrends.com
New Inernet Marketing Agency? Ask These Questions First, www.goinflow.com
The Dos and Don’ts of Marketing Warfare, www.verticalresponse.com
The Single Most Important Reason Why You Should Start a Podcast, www.copyblogger.com
Internet Marketing Industry
ClickTale to Expand North American Footprint with West Coast Headquarters, www.clicktale.com
Coull In-App SDK Gives Every App Publisher in the World Access to Video Advertising, www.prnewswire.com
hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution, www.hybris.com
Liveclicker Announces Record Growth as Leading Brands Choose RealTime Email, www.prweb.com
Synthesio and Marketo Announce Strategic Integration With Synthesio’s Global Social Intelligence Platform, money.cnn.com
MarTech
3 Ways Marketing Automation Boosts Business Efficiency, www.cmswire.com
7 Pieces of Tech That Will Make You More Productive, contently.com
CMOs are ‘some of the most impressive execs in the history of business’, venturebeat.com
Movable Ink’s Vivek Sharma Shares Marketing Tech Tips, blog.movableink.com
Mobile/Local Marketing
5 Ways You’re Doing Mobile Wrong, streetfightmag.com
Forget Mobile: Location is the New Category for Marketers, streetfightmag.com
Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting, www.adweek.com
Google Play’s New Program “Designed For Families” Will Highlight Pre-Approved, Kid-Safe Apps, techcrunch.com
Mobile ticketing transaction volume to double by 2019, www.mobilecommercedaily.com
Putting Mobile Back End As A Service Into Practice, www.smashingmagazine.com
Second screen is where content creators will succeed or fail, www.mobilemarketer.com
The World Wide Web In Your Messenger, blog.kik.com
These 3-D Mobile Ads Are Grabbing Brands’ Attention, www.adweek.com
Social Media
7 Takeaways From Social Media Marketing World 2015, www.socialmediaexaminer.com
91 Leading Social Networks Worldwide, www.practicalecommerce.com
Game of Thrones is Back and Killing it on Twitter, www.socialbakers.com
Hard Numbers for the Activity on Google Plus, www.stonetemple.com
How McLaren Drove Buzz at #NYIAS, simplymeasured.com
How to Optimize Your Facebook Content for Better Referral Traffic, simplymeasured.com
Instagram carousel ads gain traction as social content marketing gets more visual, econsultancy.com
Instagram Takes Another Step Toward E-Commerce, www.adweek.com
Quick Tips for Perfecting Your Instagram Strategy, www.marketingprofs.com
REPORT: Facebook Advertisers Warming Up to New Offerings, www.adweek.com
Rise of the Social Geeks: the Evolution of Social Media Marketing, www.adknowledge.com
Small Businesses Are So-So About Social, www.emarketer.com
Snapchat Is No Longer Selling Brand Stories, Its Original Ad Unit, recode.net
Social Insights on Top 40 Enterprise Innovators on Twitter, www.adweek.com
Social Media Launches First Three US Presidential Candidates, www.webinknow.com
TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much, contently.com
The Most Creative Hashtag Campaigns of 2015 (so Far), simplymeasured.com
The Sticking Point with Social Collaboration Tools, www.cmswire.com
Twitter’s new home page: Can it help the social network appeal to non-tweeters?, www.slate.com
What USA Today Sports learned covering the Final Four on Periscope and Snapchat, Nieman Journalism Lab
What’s new on reddit: Announcing Upvoted Weekly, www.redditblog.com
Where to Steal Ideas for Your Next Social Media Campaign, unbounce.com
Video
Adobe Teams Up With Akamai To Tackle Video Ad Insertion Blips, adexchanger.com
Inside Today.com’s original digital video strategy, digiday.com
Navigate YouTube in 15 more languages, www.engadget.com
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