Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google’s Android Wear Watches Now Available From LG & Samsung
Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]
Yahoo Enters Viewable Impression Market With Prime View
Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, […]
Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month
Today, Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double […]
Android: Now More Than 1 Billion Active Users Per Month
Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going […]
Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car
During the keynote of Google’s annual developers conference today — Google I/O 2014 – the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]
Get To Know: Taco Bell CMO Chris Brandt
As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]
How Blacklists Ruin Christmas For Email Marketers
A blacklist is a way of blocking IP addresses or domains of email servers sending out identified spam. Once a spam source has been identified, the blacklist owner will place the domain and/or IP address onto a list so that anyone can query it and block these spam sources, whether you’re an email provider like […]
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While Google […]
Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While delivering on the reach portion of this equation can be achieved through a number of well-known tactics, increasing campaign engagement is a much more nuanced task. The optimum content and delivery method of a campaign […]
VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing
Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the […]
YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature
Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account. The new message system will feature: […]
The Power Of The First Follower: Analyzing The Viral Spread Phenomenon
First, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active encouragement, is spread and grown organically to many hundreds of times its original size in less than three minutes. Okay, But Why Did This Actually Work? This is where things get […]
Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps
On the eve of Google’s biggest annual event, the I/O developer’s conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps. New Glass Hardware The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee […]
Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio […]
VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words — collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results
Google Bringing App Indexing To All Android Apps
Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
Why AdWords Dynamic Search Ads Work Better Than You Think
VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be
New: Google My Business iOS & Android Apps
13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands
Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula
The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Window Affirms Stance on Comms with Publishers, performancein.com
Analytics
Google Analytics Data Mining with Big Query and R, Luna Metrics
Blogs & Blogging
How To Speed Up Your WordPress Website, Smashing Magazine
Business Issues
Clintons using Microsoft ‘Bing Pulse’ for real-time audience voting at annual meeting, Geekwire
Amazon: Don’t worry, our drones are still preparing for takeoff, CNET
New Google Glass chief Ivy Ross not your typical techie, USA Today
Medium Hires Tech Writer Steven Levy as It Moves From Platform to Publisher, New York Times
Source: Facebook Is Building FB@Work, TechCrunch
Yahoo CEO Says She Apologized for Lateness to Dinner, Bloomberg
Content Marketing
Idea Curation: How to Get More Ideas for Great Content, blog.bufferapp.com
Conversion Optimization
6 Best Software Programs For Hassle-Free A/B Testing, Crazy Egg
Copywriting, Design & Usability
6 Steps for Writing Simple Copy That Sells, Copyblogger
The Eight Most Common Mistakes Made on UX Design Projects, uxmag.com
Domaining
If Google Domains Is Going To Be About New gTLD’s, Google.Domains Should Be Resolving, The Domains
New gTLD’s Break The 1.3 Million Mark; .XYZ Tops Over 200K; .Berlin Tops 140K & .Club Over 75K, The Domains
E-Commerce
Small e-retailers gain in many areas of online marketing, Internet Retailer
Email Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014, Practical E-Commerce
Don’t Wait to Authenticate, blog.returnpath.com
Email Works…But We Can Do Better, Movable Ink
Internet Marketing Industry
Enterprise Digital Asset Management Company ADAM Software Signs Strategic Alliance With Sitecore, www.sitecore.net
Sizmek Unveils Video Verification, www.sizmek.com
Wingify Launches New Visual Website Optimizer to Provide Publishers, Brands and App Developers with Powerful and Holistic A/B Testing, PR Newswire
Mobile/Local Marketing
Google refreshes Glass hardware, but current owners won’t get upgraded, The Verge
2GB RAM upgrade for new Google Glass explorers angers early adopters, Computer World
Building successful global app businesses, googledevelopers.blogspot.com
Domino’s creates promotional urgency to boost mobile orders, Mobile Commerce Daily
TapSense Announces Support for Wearables Including the Pebble Smartwatch, tapsense.com
Other Items
One Hundred Million Creative Commons Flickr Images for Research, yahoolabs.tumblr.com
Reputation Management
Seattle City Light wants refund on image-boosting effort, Seattle Times
Social Media
BuzzFeed is Watching You, barker.co.uk
7 Ways To Serve Your Customers On Social Media After The Sale, KISS Metrics
Facebook opens up Snapchat clone Slingshot to international users, www.theguardian.com
New notifications for Android enthusiasts, Official Pinterest Blog
STUDY: What Facebook Users Want Out Of Brands In Terms Of Customer Service, All Facebook
Video
4 Proven Ways to Maximize the Value of Your Video Marketing, Convince and Convert
4 Steps to Take Video Content Beyond Ads, Content Marketing Institute
Victorious Launches To Build Mobile Apps For YouTube Stars, TechCrunch
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About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog. See more articles by Matt McGee
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