Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions

Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a formula for determining the ideal Facebook spend required to move the needle on paid search. The study, conducted by Kenshoo and commissioned by Facebook, analyzed the paid search performance of data services company, […]

The Best Animated GIFs So Far From Brands On Twitter

Talk about pent-up demand. Twitter opened the animated GIF floodgate today and brands, publishers and, oh just about everyone with a Twitter account, wasted no time taking advantage of the new feature. The first GIF tweets were basically all variations on a theme: finally, there’s great joy in the land! There’s a danger of course […]

Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’

With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom […]

Twitter Brings Tweets To Life Through The New Support Of Animated GIFs

Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While […]

Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny

Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school’s global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny’s responsibilities include the coordination, planning and implementation of the school’s marketing, communications and public relations efforts around […]

Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft’s Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: “collaborate on a sponsored post opportunity for Internet Explorer… If you accept our invitation […]

5 Tips For The Email Deliverability-Obsessed

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it […]

One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little […]

New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These […]

Amazon Ready To Take On Samsung Android Juggernaut With New Smartphone

We’re only a few hours away from the unveiling of the Amazon smartphone. In anticipation of that event, Chitika released data showing the distribution of Android traffic in North America, based upon “tens of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions generated within the Chitika network from June 2 through June […]

AddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation Tools

In February, AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today, it’s launching an online marketplace to feature updated tools. The marketplace will include a gallery of the company’s free and Pro tools, including sharing, following and content recommendation widgets. AddThis reports that its Pro recommendation widgets, which […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Google Knowledge Graph Adds Phone Numbers With Hangout Integration

A Step-By-Step Guide To Link Building For Boring Industries Or Products

Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%

Why “Linksville” Is a Ghost Town: Link Building Is Moving In House

New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

Yandex Introduces Cityguide Apps For Russian Market

Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing, Mobile Advertising, Lead Generation and TCPA, Affiliate Marketing Blog

Affiliates – Big and Small – EmbraceThem All, www.allinclusivemarketing.com

New North American Affiliate Program Launched by Amrion Nutraceuticals, Performance Marketing Insider


Google Analytics Resource Guide of Epic Proportions, builtvisible.com

Blogs & Blogging

An Easy Way to Immediately Boost Your Blog’s Success, Pushing Social

How to Create Highly Shareable Blog Content Using Facebook, Social Media Examiner

Business Issues

Yahoo CEO takes heat for stilted presentation in Cannes, USA Today

Email Harvesting: Repeated Emails From LinkedIn May Violate Publicity Rights, Eric Goldman

Google Breakup Isn’t an Option, Merkel Ally De Maiziere Says, Bloomberg

Google to reveal operating system that will rival Apple CarPlay, www.autonews.com

Microsoft launches new startup accelerator in Redmond, focusing on home automation and the ‘Internet of Things’, www.geekwire.com

Content Marketing

Content Marketing Strategy: Measure Success with Google Analytics, Content Marketing Institute

Does Content Marketing Have a Ghostwriting Problem?, Contently

What is a Forward Facing Editorial Calendar and Why Does It Matter?, www.highervisibility.com

Conversion Optimization

Conversion Optimization for Intangibles, www.searchenginepeople.com

Copywriting, Design & Usability

Understanding Ecommerce Design, Part 3: Headers and Footers, Practical E-Commerce

Display & Contextual Advertising

New tools to help advertisers embrace cross-screen campaigns, adwordsagency.blogspot.com

Programmatic Campaign Transparency Turning Black Box Into Glass Box, Ad Exchanger

Targeting Prospects on Google Display Network (Part 3), Crazy Egg


Are you ready to sell your new gTLD yet?, DomainIncite

DNA Asks Apple To Recognize New gTLD’s in It’s Safari Browser, Apple ID & Apple Devices, The Domains


Hackers target online retailers, and not just the big ones, Internet Retailer

Email Marketing

How a marketing expert doubled email open rates by creating the “un-newsletter”, myemma.com

4 Catchy Emails from Ecommerce Companies, Practical E-Commerce

5 reasons you’ll love our new template wrapper, myemma.com

General Internet Marketing

4 Marketing Channels Better Left To The Experts (And What You Can Do Yourself), KISS Metrics

Internet Marketing Industry

Adiant Launches First Major Audience Targeting DMP for Native Advertising at Scale, PR Newswire

Datonics & VivaKi Expand Relationship; Launch Comprehensive Data Partnership, datonics.com

NetSeer Introduces InImageLinks, a New Image-Based Revenue Stream for Publishers, Market Wired

Mobile/Local Marketing

A Deep Dive Into App Store Reviews Distribution, blog.appfigures.com

Foursquare’s Dennis Crowley On The Future Of Location: Full Video, readwrite.com

How to Use Foursquare for Business to Grab Local Customers, Small Business Trends

Optimizing the Critical Rendering Path for fast mobile websites, Google Developers Blog

Walmart ramps up mobile in-store program with Stylr app acquisition, Mobile Commerce Daily

Social Media

4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach, Contently

11 Ways to Use Twitter To Develop Sales Leads: How To, Small Business Trends

Buy Facebook Likes or Grow Organically?, www.razorsocial.com

Facebook Stats that Every Social Marketer Should Know, Marketo

LinkedIn Ads: What I learned from spending a year and $100k on the platform, econsultancy.com

Meet the New Facebook Advertising Interface (Psst – It’s Awesome), Facebook PPC

Social Media Share Buttons Impact On Website Performance, www.ericmobley.net

STUDY: Facebook ads in paid search campaigns mean more, cheaper conversions, Inside Facebook

The Most Effective Calls to Action for Facebook Posts, MarketingProfs

Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook, moz.com


YouTube Confirms Subscription Service Imminent, Warns of Takedowns, www.billboard.com

25 Reasons You Need To Use Video Marketing [Infographic], www.koozai.com

Vine vs Instagram Video: Which One Should You Use?, Koozai

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog. See more articles by Matt McGee

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