Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
NCAA March Madness Delivers More Than 10 Million Video Ad Views
iSpot.tv says AT&T’s video ad “Strong Nickname” ranked No. 1 when analyzing digital SOV for brands during NCAA tournament.
Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial content.
Custora Raises $6.5 Million In Series A Round
Funds will be used to grow the start-up’s predictive analytics marketing platform.
The Content Battleground: The Importance Of Measurement
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears.
How Google Could Make Billons Off Belly Button Lint
Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky.
Facebook’s New Analytics For Apps: A Look Under The Hood
The social network’s free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.
Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
Facebook is poised to overtake YouTube as the leading video advertising platform.
What The Unofficial Death Of Google+ Means For Marketing
As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright.
Expanding Its Services, Square Launches Email Marketing With A Twist
Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities.
Bring Your Team To SMX Advanced – Save Up To 20%
SMX Advanced delivers expert-level tactics on SEO, paid search, social, mobile and more. Sending your team multiplies the benefits. Your results will improve and your team’s morale will soar.
Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains
Controversial new domain costs $2500 per year for trademark holders. Microsoft confirms registrations, says it has no plans to ever use its domains.
Twitter Cleans Up “Quote Tweet” & Tweet With Comment Functionality
Quoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android “coming soon.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
Why You Must Account For Seasonality In SEO & SEM Projections
Google Bolding Answers, Not Just Queries, In The Search Results
How Google & Other Voice Search Engines Focus In On Your Voice
DuckDuckGo Adds Instant Answers For Nearby Parking, Online Courses & UV Index Risks
Generalists Vs. Specialists In SEO: What’s The Best Approach?
Bring Your Team To SMX Advanced – Save Up To 20%
Online Marketing News From Around The Web:
Analytics
3 Metrics You Must Know to Optimize Your Paid Traffic, blog.crazyegg.com
The Future Of Big Data Looks Like Streaming, readwrite.com
Blogs & Blogging
6 Pitfalls to Avoid in Your Corporate Blog, www.martechadvisor.com
7 Potent Tips for Creating a Travel Blog Unlike the Rest, www.copyblogger.com
How Long Should Posts Be?, www.problogger.net
How Sun Life Financial Turned Their Blog Into a Lead-Gen Machine, contently.com
Business Issues
Apple Acquired Search Startup Ottocat To Power The “Explore” Tab In The App Store, techcrunch.com
Google is now bigger than Exxon Mobil, qz.com
Google Moderator is shutting down on July 31, 2015, venturebeat.com
Now You Can Embed Images And GIFs From Imgur, TechCrunch
Content Marketing
10 Content Marketing Lessons We Learned From Buffer’s AMA, contently.com
10 Tips For Creating Catchy Headlines, www.koozai.com
Content Launch CEO Helps Small Business Content Marketing, contentmarketinginstitute.com
Fix Your Broken-Record Content Strategy, www.socialmediaexplorer.com
How Native Advertising Fits Into Content Marketing, www.verticalmeasures.com
Conversion Optimization
5 Expert Tips That Will Get You On the Road to Conversion, unbounce.com
Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads, blog.marketo.com
The Strategic Approach to Split Testing, blog.kissmetrics.com
Copywriting, Design & Usability
3 Tips to Write an Effective Press Release, www.martechadvisor.com
Mobile Usability Testing – From Recorders And Rigs to Google’s Tools, usabilitygeek.com
Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy, www.marketingprofs.com
Visual Test-Driven Development For Responsive Interface Design, www.smashingmagazine.com
When Change Is Constant: A Spiral UX Design Model, www.uxmatters.com
Writing Is Design, Too, www.uxmatters.com
Domaining
Slicing the data: Top 50 “Premium” gTLDs, domainnamewire.com
E-Commerce
Amazon woos eBay’s once-loyal merchants with faster sales growth, www.internetretailer.com
How Shipping Methods and Policies Affect Conversions, www.practicalecommerce.com
How to drive ecommerce sales using quizzes, econsultancy.com
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests, streetfightmag.com
Online shoppers say: Bring on the drones!, www.internetretailer.com
The Value of Inbound Marketing for eCommerce Sites, www.goinflow.com
Walmart And Target Being Crowded Out Online By Amazon Prime, Forbes
Email Marketing
7 Steps to Create a Winning Subject Line, www.martechadvisor.com
A sure-fire way to boost returns from email marketing, www.internetretailer.com
Delivering Better Mobile Email Messages, www.uxmatters.com
Email marketing automation: are you aware of the benefits?, econsultancy.com
Instagram & Email Marketing: The Power of the Contest, blog.movableink.com
The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto, www.verticalresponse.com
Welcome to the Off-Season…Now Get to Work, blog.returnpath.com
General Internet Marketing
A New Way For Digital Marketers to Learn, www.convinceandconvert.com
New Era of Marketing Requires New Skills, contentmarketinginstitute.com
So Which Brand Won March Madness?, www.adweek.com
Internet Marketing Industry
Janrain Launches First Customer Identity Management Platform in China, www.marketwired.com
Kia Sorento Helps Kickstart Your Next Adventure with a New Campaign on Yahoo, www.kiamedia.com
Media and Marketing Agency DWA Chooses DataXu As Global Programmatic Partner, www.prnewswire.com
Merkle Acquires Digital Analytics Consultancy, Pointmarc, www.merkleinc.com
Monetate Launches Solution for Mobile App Personalization and A/B Testing, PR Newswire
Nexmo Disrupts Consumer Experience by Enabling Brands to Engage Consumers Through Chat, www.prnewswire.com
ON24 and Act-On Software Announce Integration, www.on24.com
Origami Logic Content Cards: Connecting Creative Assets and Performance Data Across Channels, www.origamilogic.com
ShowClix Launches Industry-First Digital Assistant, finance.yahoo.com
Specific Media Unveils Direct Match – The Next Evolution of Direct Ad Targeting, specificmedia.com
MarTech
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology, blog.marketo.com
Portrait of a Chief Data Officer, www.cmswire.com
Retailers’ Big 2015 Purchase? Tech, www.emarketer.com
Why Your Content Management System Must Be Omnichannel-Ready, www.marketingprofs.com
Mobile/Local Marketing
Best-practice tips for push notifications, www.mobilecommercedaily.com
Can DOZ Help You Find the Best Local Marketers?, www.cmswire.com
Five Reasons Your Mobile Strategy Isn’t Working and What to Do About It, www.marketingprofs.com
Mobile Is Eating Everything, Including Ad Tech, adexchanger.com
Social Media
Kifi Debuts A “Deep” Search Engine For Twitter Based On Your Own Tweets, TechCrunch
33 Social Media Facts and Statistics You Should Know in 2015, www.jeffbullas.com
5 Ways Brands Can Use Instagram’s New Post Notifications, simplymeasured.com
8 Offline Social Skills You Should Carry Into Your Social Media Efforts, blog.kissmetrics.com
9 Ways to Humanize Your Brand With Social Media, www.socialmediaexaminer.com
Are your social media staff too young?, econsultancy.com
Brands love star Instagrammers, but disclosure is elusive, digiday.com
Color and Fade, blog.instagram.com
Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares, www.jonloomer.com
Facebook Ads: Locals vs. Tourists, www.clixmarketing.com
Facebook Gives WPP New Ways to Sail Its Data Sea, adage.com
First Look: Brand Carousel Ads Roll Out, blog.business.instagram.com
How and When to Publish Content to Ensure Maximum Shares, blog.bufferapp.com
How To Attack Social Media ROI Like a Pro, blog.raventools.com
Judge: It’s OK to Serve Divorce Papers Via Facebook, blogs.wsj.com
One Hundred Percent Increase in Social Traffic! Now What?, www.rimmkaufman.com
Pinterest Marketing: Your Complete Guide to Pinterest Success, www.socialmediaexaminer.com
Report: How Social Spam Distorts Data Insights, www.adweek.com
Social media was the other big winner at Nigeria’s historic elections, qz.com
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts, www.komarketingassociates.com
The Science of Persuasion in Social Media, www.searchenginejournal.com
Twitter, Please Don’t Advertise On My Profile Page, The Next Web
Why Should Publishers Trust Facebook with Their Content?, www.adweek.com
Video
Madonna to Premiere New Video on Meerkat, Forgets Tidal, The Next Web
Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland, www.toprankblog.com
How one publisher relies heavily on YouTube, just not to make money, digiday.com
How Tiny Cooking Videos are Blowing Up on YouTube, www.reelseo.com
More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015, www.adweek.com
Why Aren’t Marketers Periscoping Their Meerkat Sessions Yet?, adage.com
YouTube Metrics: What They Really Mean, 3qdigital.com
SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda!
About The Author
(Some images used under license from Shutterstock.com.)