Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
Snack cake brand plays dumb with “touchdown” baseball reference, then reaps record engagement levels on its Twitter account.
George Takei Presents #OdesFromTheCode For H&R Block
It’s tax season, which means the biggies are waging a marketing war for the honor of handling your return.
Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
How To Get Links, Leads, Shares & Sales From What You Already Know
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.
The 7 Most Meaningful Dimensions For Customer Segmentation
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.
Is Interactive Content In Your Future?
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors.
Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
The results of the live-stream heavyweight battle are too close to call, but Twitter’s Periscope has come out of the gate swinging.
Spotted: Google+ Stories Appearing As Individual Google Now Cards
If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
How To Generate Content Ideas That Result In Links, Leads & Shares
Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
The Future Of Search Engines Is Context
Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse
Online Marketing News From Around The Web:
Blogs & Blogging
Not Happy With Your Business Blog Performance? Try These 5 Tips, www.toprankblog.com
Top Takeaways from ProBlogger Perth Training Event, www.problogger.net
Business Issues
Consumers withdraw U.S. lawsuit against Google over Android app limits, Reuters
Google: Tier two employer now, says recent grad, Business Insider
Hulu Launches Its Own GIF Search Engine, techcrunch.com
Content Marketing
10 Ways to Keep Your Employees Motivated to Participate in Content Marketing, www.thesaleslion.com
How to Hire Freelancers Who Make Your Content Better, contentmarketinginstitute.com
How to Integrate Content Creation with Outreach and Relationship Building, www.internetmarketingninjas.com
Overcome B2B ‘Content Marketing Crash’ in Four Moves, www.marketingprofs.com
Qualities that Create Shareable Content, www.ducttapemarketing.com
Seven Reasons Millennials Don’t Care About Your Content, www.marketingprofs.com
Why Creating Content Is Worth Your Time, blogs.constantcontact.com
Domaining
8 Facts About Choosing the Right Domain Name, www.huffingtonpost.com
Do Domain Extensions Matter?, www.websitemagazine.com
E-Commerce
4 Facebook Changes Every Retailer Should Know About, www.getelastic.com
7 Product Detail Page Differentiators for 2015, www.practicalecommerce.com
Amazon Dash: Omni-channel marketing and omni-channel commerce converge, VentureBeat
An Alibaba program lets small web retailers order small quantities from factories, www.internetretailer.com
Are Men Bigger Digital Shoppers than Women?, www.emarketer.com
Domino’s is now ‘an e-commerce company that sells pizza’, Digiday
For some B2B sellers, the question is: Amazon.com or AmazonSupply.com?, www.internetretailer.com
How Many E-Commerce Shopping Carts Are Abandoned?, www.searchenginejournal.com
More eBay Merchants Migrating to Amazon in Search of Sales Growth, adage.com
Online shopping comes to neighborhood stores in China, www.internetretailer.com
Email Marketing
3 Tips to Make a Great Welcome Mail, www.martechadvisor.com
75 Email Newsletter Content Topics You Can Use ASAP, www.verticalresponse.com
Mobile Email Benchmarks: YoY Click, Purchase, and Design Trends, www.marketingprofs.com
New Enhancements to Attachments, Sort Options and Stationery, yahoomail.tumblr.com
Send Better Emails Using These 7 Data-Backed Tips, www.searchenginejournal.com
The One Metric Every Email Marketer Needs to Stop Measuring, blog.returnpath.com
General Internet Marketing
What’s the Core Function of a CMO?, www.cmswire.com
Internet Marketing Industry
Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements, digitalairstrike.mwnewsroom.com
OnBase by Hyland Takes ECM to the Next Level, www.onbase.com
MarTech
9 big takeaways from last week’s #MarTech conference, chiefmartec.com
Should You Enable ‘Big’ Social Business or Team Collaboration?, www.cmswire.com
What Do Marketers Want From Ad Technology?, adexchanger.com
Mobile/Local Marketing
Google in talks with mobile operators for cheap overseas calls, Telegraph
Report Reveals Optimal Time To Promote iOS Apps, readwrite.com
5 Tips to Engage Your Audience With Push Messages, www.convinceandconvert.com
How A Mobile App Can Drive Engagement at Your Event, blog.marketo.com
How To Reach Mobile-Obsessed, Multicultural Millennials, adage.com
Mobile + Marketing Automation Demystified, blog.marketo.com
Mobile dominates an e-retailer’s stats sheet during the NCAA basketball tournament, www.internetretailer.com
Mobile is the new black at Advertising Week Europe, www.mobilecommercedaily.com
Reputation Management
Online Reputation Management for Small Business, www.takeflyte.com
Social Media
Do Employers Own LinkedIn Groups Created By Employees?, Eric Goldman
Twitter’s role in the retail path to purchase, Twitter Blog
11 Most Actionable Takeaways from Social Media Marketing World 2015, www.adweek.com
13 Instagram Tools for Businesses, www.practicalecommerce.com
2015 Social Media Benchmarks: Can You Guess The Results?, heidicohen.com
4 Ways to Use Twitter To Supercharge Your Online Credibility, www.jeffbullas.com
5 Facebook Features That Help Promote Your Business, www.socialmediaexaminer.com
6 Ways How You Can Ace Social Selling, www.martechadvisor.com
Adapting With The User; Facebook Still Rules The Social Roost, adexchanger.com
Facebook Insights: A Detailed Guide to Facebook Analytics, www.razorsocial.com
Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
How to Control Access to Your Social Media Accounts, www.socialmediaexaminer.com
How to Use LinkedIn Premium For Your Business, www.searchenginejournal.com
Pinterest Acquires Team From Hike Labs, techcrunch.com
Snapchat Replaces “Best Friends” With Friend Emojis, techcrunch.com
Twitter Complies With Turkey’s Request, Ban to Be Lifted, recode.net
Twitter says the key to winning an election is definitely more Tweets, qz.com
Watch Brands Live-Tweet the Final Four, adage.com
Which Brands Are Taking Advantage of Instagram?, www.emarketer.com
Why social media startup Banjo will strike a chord with marketers, fortune.com
Your Go-To Social Media Checklist for Your Next Update, blog.bufferapp.com
Video
Twitter’s Periscope and Meerkat invade theaters, but movie biz not too worried, www.bostonherald.com
It’s time to take vertical video seriously, digiday.com
Livestreaming and Local: Tech’s Next Collision?, streetfightmag.com
The Five Essentials of a Killer Facebook Video Campaign, blog.kissmetrics.com
Video Styles that Attract and Convert Shoppers, for Ecommerce, www.practicalecommerce.com
YouTube Now Lets You Move YouTube Channels, Search Engine Roundtable
YouTube Removes Facebook as a ‘Connected Account’, www.reelseo.com
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