Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Driver Education School Integrates Google Street View With Online Test Preparation
Working with Publicis Bucharest, the Automobile Club of Romania (ACR), a driver education school, recently launched Street View Test.
Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers
New tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media.
Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade
Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality.
Pinterest Marks 5th Birthday With New Stat: 50 Billion Pins Served
Company, touting its utility for markets, announces 66% growth in Pins since last April.
At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo
Aetna’s head of marketing technology explains how to build a marketing technology organization from the ground up.
Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value.
Search Intent Optimization: Your Ticket To More Engagement
Columnist Jordan Kasteler discusses how to optimize content and earn trust while focusing on user intent.
Tips For Selecting The Right Predictive Intelligence Solution
With a growing number of predictive intelligence options, columnist Mary Wallace explains how to choose the solution that’s right for your organization.
Why Content ‘Misdirection’ Can Be A Viral Homerun
How do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel Cristo.
Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops
Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At SMX Advanced you’ve got six workshops to choose from.
YouTube Vs. Facebook Video: Two Titans Face Off
As Facebook challenges YouTube with embeddable videos and more, columnist Nick Cicero takes a look at who will be the champion in the space.
More Unbundling Evidence? Google+ Making Photos Available On Google Drive
Company will push Google+ photos to its storage product, but still remains mum about plans for its social network.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game
Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
A Surefire Recipe To Getting The Links You Deserve
When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction
Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops
Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome
Online Marketing News From Around The Web:
Affiliate Marketing
A New Code of Conduct for Affiliate Marketing, smallbiztrends.com
Analytics
5 Cool Web Analytics Tools to Spy on Your Website Visitors, www.jeffbullas.com
Big Data Gets Big Money for Big Reasons, www.cmswire.com
The only four metrics that matter, www.socialmediaexplorer.com
To Move Measurement Forward, Publishers Must Focus On Consumers, Data, www.cmo.com
Why card-linked marketing is the next step in retargeting, digiday.com
Blogs & Blogging
A Simple 3-Step System for Converting Blog Readers into Quality Prospects, pushingsocial.com
Blogging & Social Media Not a Factor in B2B Vendor Selection, www.komarketingassociates.com
How Do I Update WordPress?, smallbiztrends.com
Business Issues
A First Look At Facebook’s New Mothership, Designed By Frank Gehry, www.fastcodesign.com
Alibaba teams with U.K. lenders to fund small businesses, www.internetretailer.com
Google patented building robots with personalities, qz.com
Tumblr Hires AOL Alum Stephanie Dolgins as Its First CMO, adage.com
Content Marketing
7 Lessons From BlackRock and Guardian Life On Hurdling Content Marketing Compliance Issues, contently.com
A Quick-Start Guide to Measuring Your Content Marketing Efforts, www.copyblogger.com
Content Creation Strategies, www.smallbusinessideasblog.com
Content Marketing Guide to Generating 1000′s of Visitors, www.smallbusinessideasblog.com
Does Your Content Marketing Need a DAM Makeover?, www.marketingprofs.com
How Hiring a Journalist Can Improve Your Content Marketing, www.contentmarketinginstitute.com
How Thrillist proves brand content works, digiday.com
Lead Nurture for Content Marketing Sales Funnel, www.verticalmeasures.com
Repurposing & Personalizing Content: Tips to Create Smarter Content, www.toprankblog.com
The Power of Brand Collaboration in Content Marketing, www.stonetemple.com
The Surprising Scientific Secrets Of Shareable Content, blog.bufferapp.com
Conversion Optimization
39 Tips to Kill Conversion-Blockers and Boost Sales, blog.crazyegg.com
6 Worst Landing Page Optimization Techniques To Avoid, usabilitygeek.com
The History Of Conversion Optimisation, usabilitygeek.com
Copywriting, Design & Usability
Burger King cooks up personalized experiences on new responsive site, www.mobilecommercedaily.com
Experience Design That’s Worth It’s Weight In Gold, usabilitygeek.com
Magical Design Thinking with UX Presto: A screenplay treatment of a meeting in the world of “UX Magic”, uxmag.com
That’s Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5, www.smashingmagazine.com
The Key to Seamless Customer Experience? Defining Your Goals, www.cmswire.com
Display & Contextual Advertising
Banner Blindness Isn’t The Issue – Bad Creative Is, adexchanger.com
Domaining
.Org Domains Rose 1.3% in 2014, www.thedomains.com
Ten red flags on the GoDaddy IPO, pando.com
E-Commerce
5 Ways to Personalize Product List Results, www.getelastic.com
Amazon delivers in a Dash with a push-button reorder service for Prime members, www.internetretailer.com
The number of global online shoppers will grow 50% by 2018, www.internetretailer.com
Email Marketing
3 Geo-Targeted Emails: Clothes, Rewards Programs, Shoes, blog.movableink.com
6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!, blog.kissmetrics.com
Four stats to help benchmark your email marketing strategy, econsultancy.com
How To Get Started With An Email List, www.searchenginepeople.com
How to Leverage Email Marketing for Your Online Shop, www.searchenginejournal.com
Want better email click rates? Try these 3 design tips., myemma.com
General Internet Marketing
6 Steps to Global (Marketing) Domination, blog.marketo.com
Strategic Leadership Sets CMOs Apart from Heads of Marketing, www.cmswire.com
The Biggest Branding Mistake Small Businesses Make, smallbiztrends.com
What CMOs Really Care About, thecmoclub.com
Internet Marketing Industry
Acrolinx Introduces New Content Marketing Platform, www.acrolinx.com
Continuum’s New Fully Managed Backup Platform, media.continuum.net
Criteo Report Reveals Consumers Increasingly Comfortable with Mobile Purchases, www.criteo.com
Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board, metamarkets.com
Offerpop Expands Engagement Marketing Platform with Consumer Data Product, www.prweb.com
Mobile/Local Marketing
Apple Pay running into hurdles at checkout, survey finds, www.internetretailer.com
Effective Loyalty Apps Will Drive Mobile Payments Adoption, www.emarketer.com
How NYT, CNN and The Economist are approaching the Apple Watch, digiday.com
How to Make Mobile Ad Tech Leaner, adage.com
Mobile Signals Report: Will Your App Reach $1M in Revenue?, www.adweek.com
New York Times to Put ‘One-Sentence Stories’ On Apple Watch, adage.com
The Next Billion-Dollar Market Opportunity Is Mobile Enterprise, techcrunch.com
The North Face pinpoints mobile as rainmaker but storm clouds loom, www.mobilecommercedaily.com
Yahoo App on Android Gets a Refresh in the U.S., yahoo.tumblr.com
Social Media
12 Tools to Help You Optimize Your Social Media Marketing Results, www.toprankblog.com
7 Effective Tips To Grow Your Social Media Presence The Right Way, www.problogger.net
8 Ways to Use Social Listening for Your Business, www.socialmediaexaminer.com
12 Tips to Track a Hashtag Campaign Effectively, simplymeasured.com
Elon Musk knows how to work Twitter, qz.com
Facebook Bites Back At Updated EU Privacy Report, adexchanger.com
Facebook Wants Your Businesses On Messenger, smallbiztrends.com
Facebook’s New Photo “Scrapbook” Lets Parents Give Kids An Official Presence, techcrunch.com
How Facebook convinced us we couldn’t live without it, qz.com
How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever, www.adweek.com
How to Start a Pinterest Board That Succeeds, www.socialmediaexaminer.com
How to Use Social Media and Email Marketing for Business, blogs.constantcontact.com
New Facebook Feature Will Alert You of Nearby Events, www.searchenginejournal.com
Priority List: 13 Audiences to Target Using Facebook Ads, www.jonloomer.com
The 10 Social Media Decrees of 2015, the-media-image.com
The Keys to an Effective Profile Photo, www.marketingprofs.com
Thumbs Down: Why Brands Should Care Less About the “Like”, www.adweek.com
Using Social Media to Leverage Customer Engagement and Customer Experience, www.martechadvisor.com
Video
4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat, www.adweek.com
How-to Transfer a YouTube Channel to a New Google+ Page or Profile, www.reelseo.com
Show Me the Money: How to Monetize Meerkat, adage.com
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