Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Driver Education School Integrates Google Street View With Online Test Preparation

Working with Publicis Bucharest, the Automobile Club of Romania (ACR), a driver education school, recently launched Street View Test.

Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers

New tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media.

Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade

Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality.

Pinterest Marks 5th Birthday With New Stat: 50 Billion Pins Served

Company, touting its utility for markets, announces 66% growth in Pins since last April.

At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo

Aetna’s head of marketing technology explains how to build a marketing technology organization from the ground up.

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy

Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value.

Search Intent Optimization: Your Ticket To More Engagement

Columnist Jordan Kasteler discusses how to optimize content and earn trust while focusing on user intent.

Tips For Selecting The Right Predictive Intelligence Solution

With a growing number of predictive intelligence options, columnist Mary Wallace explains how to choose the solution that’s right for your organization.

Why Content ‘Misdirection’ Can Be A Viral Homerun

How do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel Cristo.

Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At SMX Advanced you’ve got six workshops to choose from.

YouTube Vs. Facebook Video: Two Titans Face Off

As Facebook challenges YouTube with embeddable videos and more, columnist Nick Cicero takes a look at who will be the champion in the space.

More Unbundling Evidence? Google+ Making Photos Available On Google Drive

Company will push Google+ photos to its storage product, but still remains mum about plans for its social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast

Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game

Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

A Surefire Recipe To Getting The Links You Deserve

When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction

Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops

Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome

Online Marketing News From Around The Web:

Affiliate Marketing

A New Code of Conduct for Affiliate Marketing, smallbiztrends.com


5 Cool Web Analytics Tools to Spy on Your Website Visitors, www.jeffbullas.com

Big Data Gets Big Money for Big Reasons, www.cmswire.com

The only four metrics that matter, www.socialmediaexplorer.com

To Move Measurement Forward, Publishers Must Focus On Consumers, Data, www.cmo.com

Why card-linked marketing is the next step in retargeting, digiday.com

Blogs & Blogging

A Simple 3-Step System for Converting Blog Readers into Quality Prospects, pushingsocial.com

Blogging & Social Media Not a Factor in B2B Vendor Selection, www.komarketingassociates.com

How Do I Update WordPress?, smallbiztrends.com

Business Issues

A First Look At Facebook’s New Mothership, Designed By Frank Gehry, www.fastcodesign.com

Alibaba teams with U.K. lenders to fund small businesses, www.internetretailer.com

Google patented building robots with personalities, qz.com

Tumblr Hires AOL Alum Stephanie Dolgins as Its First CMO, adage.com

Content Marketing

7 Lessons From BlackRock and Guardian Life On Hurdling Content Marketing Compliance Issues, contently.com

A Quick-Start Guide to Measuring Your Content Marketing Efforts, www.copyblogger.com

Content Creation Strategies, www.smallbusinessideasblog.com

Content Marketing Guide to Generating 1000′s of Visitors, www.smallbusinessideasblog.com

Does Your Content Marketing Need a DAM Makeover?, www.marketingprofs.com

How Hiring a Journalist Can Improve Your Content Marketing, www.contentmarketinginstitute.com

How Thrillist proves brand content works, digiday.com

Lead Nurture for Content Marketing Sales Funnel, www.verticalmeasures.com

Repurposing & Personalizing Content: Tips to Create Smarter Content, www.toprankblog.com

The Power of Brand Collaboration in Content Marketing, www.stonetemple.com

The Surprising Scientific Secrets Of Shareable Content, blog.bufferapp.com

Conversion Optimization

39 Tips to Kill Conversion-Blockers and Boost Sales, blog.crazyegg.com

6 Worst Landing Page Optimization Techniques To Avoid, usabilitygeek.com

The History Of Conversion Optimisation, usabilitygeek.com

Copywriting, Design & Usability

Burger King cooks up personalized experiences on new responsive site, www.mobilecommercedaily.com

Experience Design That’s Worth It’s Weight In Gold, usabilitygeek.com

Magical Design Thinking with UX Presto: A screenplay treatment of a meeting in the world of “UX Magic”, uxmag.com

That’s Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5, www.smashingmagazine.com

The Key to Seamless Customer Experience? Defining Your Goals, www.cmswire.com

Display & Contextual Advertising

Banner Blindness Isn’t The Issue – Bad Creative Is, adexchanger.com


.Org Domains Rose 1.3% in 2014, www.thedomains.com

Ten red flags on the GoDaddy IPO, pando.com


5 Ways to Personalize Product List Results, www.getelastic.com

Amazon delivers in a Dash with a push-button reorder service for Prime members, www.internetretailer.com

The number of global online shoppers will grow 50% by 2018, www.internetretailer.com

Email Marketing

3 Geo-Targeted Emails: Clothes, Rewards Programs, Shoes, blog.movableink.com

6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!, blog.kissmetrics.com

Four stats to help benchmark your email marketing strategy, econsultancy.com

How To Get Started With An Email List, www.searchenginepeople.com

How to Leverage Email Marketing for Your Online Shop, www.searchenginejournal.com

Want better email click rates? Try these 3 design tips., myemma.com

General Internet Marketing

6 Steps to Global (Marketing) Domination, blog.marketo.com

Strategic Leadership Sets CMOs Apart from Heads of Marketing, www.cmswire.com

The Biggest Branding Mistake Small Businesses Make, smallbiztrends.com

What CMOs Really Care About, thecmoclub.com

Internet Marketing Industry

Acrolinx Introduces New Content Marketing Platform, www.acrolinx.com

Continuum’s New Fully Managed Backup Platform, media.continuum.net

Criteo Report Reveals Consumers Increasingly Comfortable with Mobile Purchases, www.criteo.com

Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board, metamarkets.com

Offerpop Expands Engagement Marketing Platform with Consumer Data Product, www.prweb.com

Mobile/Local Marketing

Apple Pay running into hurdles at checkout, survey finds, www.internetretailer.com

Effective Loyalty Apps Will Drive Mobile Payments Adoption, www.emarketer.com

How NYT, CNN and The Economist are approaching the Apple Watch, digiday.com

How to Make Mobile Ad Tech Leaner, adage.com

Mobile Signals Report: Will Your App Reach $1M in Revenue?, www.adweek.com

New York Times to Put ‘One-Sentence Stories’ On Apple Watch, adage.com

The Next Billion-Dollar Market Opportunity Is Mobile Enterprise, techcrunch.com

The North Face pinpoints mobile as rainmaker but storm clouds loom, www.mobilecommercedaily.com

Yahoo App on Android Gets a Refresh in the U.S., yahoo.tumblr.com

Social Media

12 Tools to Help You Optimize Your Social Media Marketing Results, www.toprankblog.com

7 Effective Tips To Grow Your Social Media Presence The Right Way, www.problogger.net

8 Ways to Use Social Listening for Your Business, www.socialmediaexaminer.com

12 Tips to Track a Hashtag Campaign Effectively, simplymeasured.com

Elon Musk knows how to work Twitter, qz.com

Facebook Bites Back At Updated EU Privacy Report, adexchanger.com

Facebook Wants Your Businesses On Messenger, smallbiztrends.com

Facebook’s New Photo “Scrapbook” Lets Parents Give Kids An Official Presence, techcrunch.com

How Facebook convinced us we couldn’t live without it, qz.com

How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever, www.adweek.com

How to Start a Pinterest Board That Succeeds, www.socialmediaexaminer.com

How to Use Social Media and Email Marketing for Business, blogs.constantcontact.com

New Facebook Feature Will Alert You of Nearby Events, www.searchenginejournal.com

Priority List: 13 Audiences to Target Using Facebook Ads, www.jonloomer.com

The 10 Social Media Decrees of 2015, the-media-image.com

The Keys to an Effective Profile Photo, www.marketingprofs.com

Thumbs Down: Why Brands Should Care Less About the “Like”, www.adweek.com

Using Social Media to Leverage Customer Engagement and Customer Experience, www.martechadvisor.com


4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat, www.adweek.com

How-to Transfer a YouTube Channel to a New Google+ Page or Profile, www.reelseo.com

Show Me the Money: How to Monetize Meerkat, adage.com

SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda!

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