Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign
Car company Acura teams up with 8 musicians to create a custom soundtrack representing the 2016 ILX’s 8-speed dual-clutch transmission.
Amazon Launches Home Services, Potential Challenger To Yelp, Google & Others
E-commerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale.
Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.
Trada, The Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors
Paid search crowdsourced marketplace calls it quits after seven years.
ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry.
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level.
Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)
Can’t import your social network into a location? What about exporting the international ad revenue out?
Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?
Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR).
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Moz Open Site Explorer Adds Spam Analysis For Risky Links
10 Practical Tips For Using Geo-Location To Reach Your Target Audience
Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
The Missing Link Building Tip For Local SEO
Authorship Is Dead; Long Live Authorship
Goodbye Blekko: Search Engine Joins IBM’s Watson Team
Online Marketing News From Around The Web:
Analytics
StatDragon Launches Advanced Analytics for Vimeo, www.prlog.org
These Six Stupid Marketing Metrics Need to Die, www.marketingprofs.com
Will Marketers Ever Find a Single Customer View Solution?, www.emarketer.com
Blogs & Blogging
5 Best Practices For Blogger Outreach, www.searchenginejournal.com
Business Issues
Tim Cook: Pro-discrimination “religious freedom” laws are dangerous, www.washingtonpost.com
Yahoo Transparency Report Update, yahoo.tumblr.com
Content Marketing
5 Steps to Kickstart Your Mobile Content Marketing Strategy, www.adweek.com
8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands, www.contentmarketinginstitute.com
A Step-by-Step Guide to Generating Leads With Your Content Marketing, unbounce.com
Brands Have Stories Worth Sharing, adage.com
Copyranter: Stop hiring journalists to write native ads, digiday.com
Developing a Content Marketing Strategy 101, www.searchenginejournal.com
How Content Marketers Can Tell Better, More Strategic Stories, www.toprankblog.com
How to Break the Rules and Create Great Content, www.convinceandconvert.com
Is native advertising “repurposed bovine waste”?, econsultancy.com
The CMO’s Roadmap for Content Marketing Success, www.cmswire.com
Conversion Optimization
4 Simple Steps To Define Your Customer Nurturing Goals, blog.marketo.com
7 Strategies for Growing Online-to-Offline Conversions, streetfightmag.com
How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’, vwo.com
Will Ditching Your Sidebar Increase Your Profits?, blog.crazyegg.com
Copywriting, Design & Usability
10 Best Practices for Better B2B Website Experience, conversionxl.com
American Signature embraces responsive design, www.internetretailer.com
Color plays a key role in web design and closing the sale, www.internetretailer.com
Lies Your Designer Told You (or Data vs Design), conversionxl.com
Nine surprisingly lengthy tips for cutting and editing your copy, econsultancy.com
UX is the next battlefront in the war for agency talent, digiday.com
Domaining
Have a Reasonable Price When Doing Outbound Sales, www.domaininvesting.com
E-Commerce
A Data-Driven Look at the Open Source E-Commerce Market, www.cmswire.com
Do Shoppers Want Retail App Push Notifications?, www.emarketer.com
Leading Brick-and-click Retailers Winning in Mobile, www.practicalecommerce.com
Mobile should be hub of customers’ relationships with retailers, www.mobilecommercedaily.com
Up Periscope: The app’s earliest retail adopters, digiday.com
Email Marketing
4 Steps to Achieving Initial Email Marketing Success, www.verticalresponse.com
5 Product-Selling Email Subject Line Tips for Retailers, www.verticalresponse.com
All your mail, together in one place, gmailblog.blogspot.com
How to Improve Your Email Marketing With Social Media, www.socialmediaexaminer.com
General Internet Marketing
4 Ways to Humanize Your Online Marketing Campaign to Drive Sales, www.searchengineguide.com
The Guide to Digital Transformation, www.getelastic.com
Internet Marketing Industry
Act-On Appoints Chief Financial Officer and Expands Management Team, press.act-on.com
MarTech
“The Exceptional CMO”: How Data Will Liberate Marketing Beyond Business As Usual, www.huffingtonpost.com
Are You Ready for Market Consolidation and MarTech Spending?, www.cmswire.com
Capitalizing on the Promise of New Marketing Technologies, www.martechadvisor.com
How L’Oreal’s Chief Digital Officer Plans ‘Transformation’, adage.com
Marketing and IT Execs Collaborating More, www.marketingprofs.com
Marketing technology: What it is and how it should work, mckinseyonmarketingandsales.com
Mobile/Local Marketing
5 Ways To Make Sure Your Mobile Marketing Is Magical, blog.marketo.com
9 brands to watch out for on the Apple Watch, digiday.com
App or Site: Which Mobile Strategy Is Right For You?, www.usertesting.com
Mobile Messaging Conjures A Commerce Platform, techcrunch.com
Putting Mobile Back End As A Service Into Practice (Part 1), www.smashingmagazine.com
Reputation Management
Hotels Reserve Spending for Online Reputation Management, www.emarketer.com
Social Media
12 Facebook Tactics Working Right Now, blog.bufferapp.com
12 Social Media Tools from Social Media Marketing World, www.razorsocial.com
9 Key Social Media Questions To Ask Before Your Business Enters A New Region, www.socialbro.com
Facebook is building an incredible moat around the future of social with Messenger and WhatsApp, qz.com
Facebook will own more than a quarter of the U.S. display ad market by 2017, www.internetretailer.com
Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners, www.adweek.com
How Big Brands Measure and Communicate Social Media Success, www.toprankblog.com
How to Identify the Right Content to Share on Social Media, blog.ahrefs.com
How to Use Facebook Groups for Business, www.socialmediaexaminer.com
If Your Social Media Marketing Tools Could Think, www.cmswire.com
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement, www.wordstream.com
Lessons From Running 400,000 Social Media Contests, www.convinceandconvert.com
Social Media Marketing: The Tips Beyond The “Engage” Cliche, www.searchenginepeople.com
The One Element Most Marketers Forget About Social Media, heidicohen.com
The Social Media Paradox of Jay Baer vs. Guy Kawasaki, www.thesaleslion.com
Where does Social Media Fit into the Customer Journey?, www.ducttapemarketing.com
Why Your B2B Brand Needs to be on Instagram, www.distilled.net
Will Periscope Kill Meerkat?, contently.com
Video
“Money and Violence” Proves the Value of Original Content on YouTube, www.adweek.com
A Beginners Guide to Video Marketing, authoritylabs.com
How-to Get the Most Out of YouTube Interactive Cards, www.reelseo.com
Online Video Surges, As Advertiser Budgets Cut Into TV, adexchanger.com
Young People Watch More Than 22 Hours of Online Video a Week, www.adweek.com
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