Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Marin Software Buys Self-Serve Retargeting Platform Perfect Audience
Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising […]
Nutrition App Helps Kids Get Smart From Their Farts
In perhaps the most bizarre combination of witty-licious humor and entertaining education, Goodby Silverstein & Partners has created an app called Fart Code and is releasing it on the iTunes store today. The agency’s in-house developers, the GS&P BETA Group, made the app to promote kid’s health and science education. And it’s not just a […]
Apple WWDC Keynote: Yosemite, iOS 8 But No Hardware
Apple CEO Tim Cook takes the stage to thunderous applause. Cook tells the crowd this is the 25th anniversary of the conference. Two-thirds of attendees are here for the first time, he says. The youngest developer in the audience today is 13 years old. Cook says there are nine million registered Apple developers, up over […]
3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone
We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with […]
How Long Should Your Content Be? What Works On Blogs, Facebook & More
Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry […]
Justin.tv Decides To Scrap Video Archives & Focus On Live Broadcasts
Justin.tv, a popular video-streaming site, has decided to stop archiving videos. The site announced last Thursday it would remove all video archives, and no longer offer recorded broadcasts after June 8. From the announcement: We found that more than half of our VODs are unwatched (with 0 or 1 total views), while the vast majority […]
Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist
People have been anticipating an Apple smartwatch for what seems like a very long time now. However it’s unlikely, at tomorrow’s WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple’s rivals, by comparison are busy bringing their wrist computers to […]
Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?
What if most people would rather share privately? That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story: Since introducing a WhatsApp sharing button to its mobile […]
Google’s Right To Be Forgotten Form Gets 12,000 Submissions On First Day
Google’s new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received. Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option
Google AdWords Weekend Conversion Reporting Issue Now Fixed
Google’s Matt Cutts On Assessing Quality Of A Page Without Links
Mac “Spotlight” Search Drops Google For Bing; Becomes More Siri-Like In OS X “Yosemite”
How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!
Doonesbury Comic: We Need A Company Slogan; Don’t Be Google
Google Comparison Ads Under Fire In UK
Google To Bring Always-On, “Eyes Free” Search To App
Online Marketing News From Around The Web:
Blogs & Blogging
21 Advanced Content Tips to Get the Most From a Piece of Content, blog.bufferapp.com
Theme Week: How to Socialize Your Posts for Maximum Effect, ProBlogger
Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost, ProBlogger
WordPress Tips: 15 Common WordPress Errors With Solutions, www.wpexplorer.com
Business Issues
Google Invests in Satellites to Spread Internet Access, Wall Street Journal
China’s Battle Against Google Heats Up, New York Times
Facebook pressured to refuse access to Assad campaign in Syria election, The Guardian
Google cutting its online coupon clipping business, Zavers, 9to5 Google
Microsoft hires its own chief economist, from Google, www.geekwire.com
Content Marketing
Kentico Content Marketing Survey: If You Want to Alienate Half of Your Audience, Keep Doing This., www.thoughtlabs.com
5 Types of Interactive Content to Level Up Your Online Marketing, www.searchenginepeople.com
9 Content Marketing Strategy Questions You Need to Answer, Content Marketing Institute
How Snapchat Brings Intimacy to Content Marketing, Contently
Domaining
An important lesson in pre-ordering new top level domain names, Domain Name Wire
New TLDs on tap this week: .XYZ, .Futbol, .Dating and more, Domain Name Wire
E-Commerce
5 Ecommerce Content Marketing Ideas for June 2014, Practical E-Commerce
E-commerce tech firm Commerce Guys raises $7.3 million, Internet Retailer
Email Marketing
How Split Testing Sign Up Forms Gets You More Subscribers, AWeber
General Internet Marketing
How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy, Marketo
What Should My Cost Per Lead Be?, www.koozai.com
Internet Marketing Industry
Dynamic Yield Builds An Ad Server For Website Content, www.adexchanger.com
UK Analytics Startup Formisimo Raises £350K To Make Online Forms Suck Less, TechCrunch
Mobile/Local Marketing
Emerging Formats For Mobile App Install Ads, HasOffers
Social Media
Don’t Freak Out You Guys, But Twitter.com Has Switched To A New Font, TechCrunch
15 Small Business Social Media Marketing TIps, popularmediaconsulting.com
How To Create Powerful Social Media Images, www.shimonsandler.com
How To Manage Twitter Notifications with Tweetdeck, www.internetmarketingninjas.com
Master This Copywriting Formula to Dominate Any Social Media Platform, Copyblogger
Top 25 Facebook pages: June 2014 — Cristiano Ronaldo zooms past Coca-Cola, Inside Facebook
Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?, Online Marketing Blog
What Do Marketers Really Think About Social Media?, www.vocus.com
What Facebook Audience Insights really means for advertisers, Inside Facebook
Video
6 Food & Drink Brands Dominating Instagram Video Now, Reel SEO
Add Value to Your Marketing with Video, Exact Target
Finding a Hook for YouTube Video Marketing, www.revenews.com
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About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog. See more articles by Matt McGee
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