Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance
Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature […]
Infographic: Using User Generated Content To Boost Sales
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants
Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants. Working with Ramaa Mosley’s Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the […]
Yahoo Launching Video Service To Compete With YouTube This Summer
According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” […]
Origami Logic Launches Enterprise Marketing Intelligence Platform For Cross-Channel Analysis
Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing activities in real time. The platform is designed to help marketers move away from cumbersome data collection and spreadsheet reporting and to make faster, informed decisions. Opher Kahane, Origami’s founder and CEO said in the announcement, “With […]
Facebook To EU: Please Review Our WhatsApp Deal
Usually, companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to […]
App Annie, App Analytics Company, Acquires Distimo
App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]
Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps
Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface. According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises. Beyond summaries […]
Get To Know: eBay CMO Richelle Parham
As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online auction site’s North American marketing, including: consumer […]
Message Bus Releases Email Platform Update Featuring Real-Time Analytics
Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send […]
What To Expect And How To Prepare As The U.S. Mobile Landscape Matures
Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term […]
How To Activate Tribes For Viral Content Marketing Success
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
Look Ma, No Steering Wheel In Google’s New Self-Driving Cars
It now seems inevitable that self-driving cars will become mainstream in the next 25 years. And Google is largely responsible. While other companies have comparable technology, Google has the visibility and cultural sway to push the notion effectively. Today, the company revealed that it had built and would be “releasing” its own car prototypes. They […]
Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region
Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer. In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
No, Google Says There’s Been No Penguin Update
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link
Put Big Data To Work To Build Better Search Ads
Microsoft Translation In Real-Time Over Skype
Bing To Shut Down Webmaster Forums
After Suffering Link Trouble, Should You Second-Guess Your SEO?
The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests
Google Now Testing Knowledge Graph Popups In AdWords Ads
Google Co-Founder Sergey Brin: I Wish I Could Forget The “Right To Be Forgotten”
Online Marketing News From Around The Web:
Affiliate Marketing
The WIIFM Factor: What You Need To Know About Lead Generation, koozai.com
Nintendo’s new affiliate program will split YouTube ad revenue with proactive users, Polygon
Analytics
2014 Google Analytics Summit Keynote and Product Announcements, jeffalytics.com
Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics, Google Analytics Blog
Blogs & Blogging
bbPress 2014 Survey Results Show Users Are Still Disappointed with Lack of Features, wptavern.com
WordPress JSON REST API Version 1.0 Released, wptavern.com
Business Issues
Amazon Doesn’t Expect Quick Resolution to Hachette Dispute, Wall Street Journal
Microsoft CEO Satya Nadella Says Company Will Keep Bing, Xbox, TechCrunch
Apple Buys Beats for $3 Billion, Re/code
Disclosing Unique User IDs In URLs Doesn’t Violate ECPA–In re Zynga/Facebook, Eric Goldman
Facebook Seeks EU Antitrust Review of WhatsApp Deal, Wall Street Journal
Microsoft’s Most Clever Critic Is Now Building Its New Empire, Wired
Wavii Founder Leaves Google, TechCrunch
Content Marketing
5 Techniques for Promoting your Client without Content, Distilled
Copywriting, Design & Usability
Cognitive Behavior and How We Search the Web, internetmarketingninjas.com
Display & Contextual Advertising
Score goals with Google during the World Cup (part 3 of 5), Inside AdSense
E-Commerce
Why marketers need to prepare for back to school shoppers now, econsultancy.com
Russian E-commerce Turnover 25% Up in 2013, Russian Search Tips
General Internet Marketing
Exec Runs Digital Agency While Staying True to Her Faith, Ad Age
Get Unstuck: Online Marketing for Your Small Business, isoosi.com
Internet Marketing Industry
An Interview with Legendary Apple Co-Founder, Steve Wozniak about Wearables and The Internet of Things, technmarketing.com
Mobile/Local Marketing
A New Yorker’s Take On Swarm, TechCrunch
Adopt a Mobile-First Mentality, The ExactTarget Blog
Other Items
Google blocking extensions not listed in the Chrome Web Store for Windows users, 9to5Google
Just press go: designing a self-driving vehicle, Official Google Blog
Social Media
5 effective Facebook ad tools for small businesses, Inside Facebook
Facebook’s Plan To Go After Small Businesses Could Backfire, Ad Age
Thailand Sees Widespread Facebook Outage, Wall Street Journal
Why Facebook is Becoming Like Google+, MIT Technology Review
Video
Yahoo Plots YouTube Rival for Summer Debut After Delay, Ad Age
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About The Author: Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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