Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
LiveRail To Power All In-App Ads On Facebook Audience Network, Including Video
New exchange capabilities further pit Facebook against Google in the battle for mobile ad domination.
Facebook Launches New Video Embeds & Comment Syncing From Site To Page
Facebook video now can be embedded independent of Facebook posts; conversation threads in the Facebook comment plugin will have the option to be mirrored on Facebook Pages.
Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel
Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations […]
Facebook Launches App Analytics At F8 Developers Conference
New tool is free for app developers and one of several announcements as F8 conference begins.
B2B Marketing Automation Platforms 2015: New Market Intelligence Report
Do you need a marketing automation platform?
Facebook Announces Messenger For Business, App Analytics, New Comment & Video Plugins
Facebook also adds display ad support to its Live Rail ad serving platform.
TheFind Tells Partners New Focus Is All About Facebook Product Ads
Facebook is aggressively moving to scale its fledgling Product Ads program and compete with Google Shopping.
Report: Facebook Is Experimenting With Continuous Autoplay For Video
Continuing its aggressive push for video views, Facebook is testing video that automatically starts playing after you finish watching another.
After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies
“When we’re doing our job well, you don’t know we exist,” says CEO and co-founder Jesse Lakes.
3 Paths To Involve Employees In Content Marketing
Want to tap into your employees’ know-how to enhance your content marketing? Columnist Jonathan Blank explains how.
Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending. If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending […]
Why True Programmatic TV Isn’t Coming Just Yet
Programmatic ad buying is coming to television, but don’t count on it arriving anytime soon. Columnist Alex LePage explains why.
Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for: Keynote-level presentations and lively panel discussions that guide your selection of marketing […]
Report: Brandwatch Is Top Rated Social Monitoring Platform
Brandwatch received the highest customer satisfaction rank from data pulled from 400 reviews by business professionals on the G2 Crowd site.
Highlights Of The FTC Staff Report On Google & Antitrust Issues
We’ve dug through the report for you and pulled out parts that seem especially interesting. Come read along!
Unruly Launches Custom Audiences To Improve Video Ad Targeting
New ad tech tool aims to connect advertisers with audiences that are likely to have an emotional reaction to their ads.
Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
The fast food brand paints a bleak picture — that can be remedied by its breakfast offerings — in its newest effort with Deutsch LA.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Launches Major Push To Get Local Businesses Online, Improve Data
Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More
Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First
Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
Online Marketing News From Around The Web:
Affiliate Marketing
Bitly-Viglink Affiliate Deal Raises Concerns, www.practicalecommerce.com
Analytics
Adobe Helps Marketers Measure a Changing World, www.cmswire.com
Nielsen will measure Netflix viewing by the middle of the year, www.internetretailer.com
Blogs & Blogging
26 Blogging Tools to Simplify Your Life: An A-Z List, www.socialmediaexaminer.com
4 IFTTT Recipes to Boost Blogging Productivity, www.blogherald.com
7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog, www.jeffbullas.com
How to Connect to Influential Bloggers Effectively, smallbiztrends.com
Business Issues
Alibaba And The Cognitive Dissonance Of American Data Policy, techcrunch.com
Apple Acquires FoundationDB, blogs.wsj.com
Debunking five myths about Google, www.smh.com.au
Google meets with White House officials once a week on average, www.theverge.com
Google’s driverless car might come with airbags on the outside, to protect pedestrians, qz.com
Content Marketing
How can the Concept of Viral Content help Small Business?, www.cornwallseo.com
How to use quizzes for lead generation, econsultancy.com
Conversion Optimization
Adapt Your CRO Strategy To Your Customer Lifecycle, blog.crazyegg.com
Conversion Benchmarks for Seven Types of Online Forms, www.marketingprofs.com
Copywriting, Design & Usability
How Copywriting Can Build Your Brand Authority, www.marketingprofs.com
Poor Man’s Guide to “Persona-lized” Testing, 3Q Digital
The ultimate guide to digital design roles, econsultancy.com
Understanding the Customer Experience by Unboxing and Installing the Nest Thermostat, www.usertesting.com
Display & Contextual Advertising
How to build a better digital ad, www.medialifemagazine.com
Domaining
Should Brands Book a .Sucks or .Porn Domain?, www.adweek.com
Survey says .Com performs better than new TLDs, domainnamewire.com
E-Commerce
Amazon blasts U.S. approval for drone tests as too late, www.internetretailer.com
Amazon Unlocked could be Prime of in-app purchases, www.mobilecommercedaily.com
Supreme Court to Address Ecommerce Sales Tax?, www.practicalecommerce.com
What ecommerce managers can learn from AO.com, econsultancy.com
Email Marketing
3 New Kinds of Enterprise Email Marketing Strategies, blog.movableink.com
General Internet Marketing
4 Ways to Identify Site Visitors (and Why It Matters), www.copyblogger.com
An Online Marketing Survival Guide, www.searchenginejournal.com
Building a Modern Marketing Team, blog.adstage.io
The Online Marketer’s Noble Fourfold Path, www.goinflow.com
Internet Marketing Industry
Hubspot Acquires Rekindle to Further Drive Growth, www.martechadvisor.com
Liberate Your Mobile Marketing Data With Appboy Open Access, blog.appboy.com
LiveHive Announces New Integration with Cloud Services: Egnyte, Box, Dropbox, and OneDrive, livehive.com
Lyris Extends Audience Messaging Solution for Publishers with Automated Content Personalization – See more at: http://lyris.com/us-en/company/news/press-releases/lyris-extends-audience-messaging-solution-for-publishers-with-automated-content-personalizati, lyris.com
Nanigans Closes $24M Funding Round, www.adweek.com
Sysomos and Tickr Partner to Provide Real-Time SXSW Social Trends Dashboard, www.marketwired.com
MarTech
Computer scientist becomes CMO of $50 billion company, chiefmartec.com
Five Ways Marketing Technology Will Transform Our Industry, www.marketingprofs.com
Research: Technology Marketers Align Around Lead Gen, contentmarketinginstitute.com
Mobile/Local Marketing
5 Tools for Location-Based Audience Profiling, streetfightmag.com
BlackBerry is about to hit bottom, qz.com
Carl’s Jr. spices up burger sales with mobile-driven takedown contest, www.mobilecommercedaily.com
EU Considers New Telecom Rules to Level the Playing Field, www.wsj.com
Hot Trends Driving Locally Targeted National Marketing, blog.biakelsey.com
Local Startups Need to Focus Less on Consumers, More on Businesses, streetfightmag.com
Mac Calendar App Fantastical Gets An Upgrade, And A Bigger Price Tag, techcrunch.com
Social Media
#MarchMadness on Twitter: On to the #Sweet16, www.twitter.com
52% of Recruiters Check Social Media During the Hiring Process, www.adweek.com
7 Tips for Facebook Dynamic Product Ads, www.getelastic.com
9 Ways Optimized Content Can Improve Your LinkedIn Visibility, SEMrush Blog
Germany’s Social Users Check In Several Times Daily, www.emarketer.com
How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance, blog.marketo.com
How Twitter Analytics Can Make You A Better Marketer, www.searchenginejournal.com
Measuring the Right Social KPIs | Social Media Statistics & Metrics, www.socialbakers.com
Pinterest: ‘Two-Thirds Of All Pins Come From Brand Or Business Websites’, Ad Exchanger
The case for publishing directly to Facebook, digiday.com
Twitter now has its own venture capital fund, qz.com
What Is Social Analytics? The Theory and Practice Broken Down, simplymeasured.com
What Research Says About the Best Profile Picture, blog.bufferapp.com
Video
3 Reasons to Believe Great Original Programming Is the Future of Digital Video, www.adweek.com
What makes a top brand video on Facebook, YouTube, digiday.com
YouTube to relaunch livestreaming service with focus on esports and gaming, www.dailydot.com
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