Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
Nature’s Variety is touting the benefits of adopting pets from rescue operations and shelters, via a campaign called #LongLivePets.
9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO
Columnist Chris Silver Smith discusses how to highlight the positive and better hide the negative to improve how you look online — without breaking the bank.
Twitter Is Partnering With Foursquare On Location Tagging
Feature will be rolled out in the next few weeks in the United States and Canada with other markets to follow.
4 Areas Of Email Marketing Improvement
Columnist Daniel Faggella lays out the four phases of email marketing and discusses how you can fine-tune each to improve your bottom line.
SMX Advanced Rates Increase Saturday – Register Today!
Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate.
Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook
TheFind flew under the radar, which is why it’s easy to underestimate the potential impact it could have on Facebook’s ability to lure more ad dollars from retailers’ budgets.
The Data-Driven Art Of Digital Marketing
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
LinkedIn Job Search App Makes Its Arrival On Android
Android users can give their job search a raise with LinkedIn’s new native Android app.
Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign.
Pinterest Explains How “Pinnability” Drives Its Non-Chronological Home Feed
The visual social network reveals more details about the machine learning algorithms that serve personally relevant Pins on user home feeds.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Yahoo Search Adds A Mortgage Calculator
Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
3 Awesome Things You Can Do With The AdWords Dimensions Tab
Emmy Noether Google Logo Pays Tribute To One Of The Most Influential Mathematicians Of The 20th Century
SMX Advanced Rates Increase Saturday – Register Today!
The Inside Scoop On AdWords Ad Rotation
Google’s Mobile Knowledge Graph Cards Get Some Color
Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Online Marketing News From Around The Web:
Affiliate Marketing
Advertiser Interview: Elizabeth Arden, blog.affiliatewindow.com
Analytics
Cross-Channel View Tops B2Bs’ Analytics Wish Lists, www.emarketer.com
Toward Viewability: You Can’t Count What You Haven’t Measured, www.thinkwithgoogle.com
Blogs & Blogging
5 Engagement-Driven Elements You Should Add To Every Blog Post, contentmarketinginstitute.com
7 Commonsense Tips to Improve Your Next Expert Roundup, www.problogger.net
Habits of Prolific Bloggers, www.blogherald.com
How to Exceed 100,000 Blog Visits Per Month, www.searchenginejournal.com
WordPress Blocked In Pakistan, techcrunch.com
Business Issues
Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views, www.adweek.com
NFL to Broadcast a Game Nationally Via Internet Only, www.wsj.com
Scientology’s Sneaky Google Ads Slam HBO Documentary, www.thedailybeast.com
Content Marketing
A Content Creation Course, www.cornwallseo.com
A Step-by-Step Guide to Become a Brand Publisher, contentmarketinginstitute.com
Content Marketing Consolidation Continues, As Cision Grabs Viralheat, adexchanger.com
Do Clickbait Headlines Undermine the Credibility of Content and Experts?, www.adweek.com
How to Develop “Strategy” In B2B Content Marketing, blog.kissmetrics.com
How to Overcome Content Marketing Struggles, www.emarketer.com
The 10 New Rules Of Visual Content Marketing, www.jeffbullas.com
Why Small Businesses Must Invest in Content Marketing, www.searchenginejournal.com
Conversion Optimization
How to Turn B2B Prospects Into Customers, www.convinceandconvert.com
Copywriting, Design & Usability
Coming to Terms with Intangible Design, uxmag.com
From Page to Stage to Screen: Designing an Omni-Channel Experience, www.uxmatters.com
Domaining
How Major League Baseball can Boost New Domain Names, domainnamewire.com
Taylor Swift buys TaylorSwift.porn to prevent…well, you know, www.salon.com
E-Commerce
New Features for Yahoo Stores: Coupon Manager and Cross-Selling, yahoosmallbusiness.tumblr.com
6 Global, Online Shopping Trends that Could Impact Your Business, www.practicalecommerce.com
7 Tips for Targeting the Mobile-Only Shopper, www.getelastic.com
EBay Names 2 New Directors to Its Board, www.wsj.com
Email Marketing
5 Types of Emails to Show Your Customers How Much They Matter to Your Business, blogs.constantcontact.com
General Internet Marketing
B2C Marketers Speak: 5 Predictions About The Future of Marketing, blog.marketo.com
Influencer Marketing Study, blog.tomoson.com
See What? B2B Marketers Takeaways on Ad Viewability, www.cmswire.com
Top 5 CMO Mistakes & How to Avoid Them (The Mistakes, Not the CMOs), blog.kissmetrics.com
Internet Marketing Industry
Announcing Salesforce Marketing Cloud Active Audiences, blogs.salesforce.com
Seth Farbman, Former Gap Global CMO, Heads to Spotify, adage.com
SwellPath Acquired By 6D Global Technologies, SwellPath
Mobile/Local Marketing
Avoid common mistakes, developers.google.com
Google Fiber Testing Local TV Ads in Kansas City, blog.biakelsey.com
Google Isn’t Giving Up on Glass, Eric Schmidt Says, blogs.wsj.com
Help Your Content Go Anywhere With A Mobile Content Strategy, www.smashingmagazine.com
Microsoft Apps to be Pre-Installed on Some Android Devices, blogs.wsj.com
The Wearables Road Ahead, techcrunch.com
Where Were You 3 Minutes Ago? Your Apps Know, blogs.wsj.com
Reputation Management
101 Guide To Building Your Personal Brand, smallbiztrends.com
Social Media
Twitter is facing a class action lawsuit for gender discrimination, www.theverge.com
2015 Social Media Benchmarks by Industry, www.marketingprofs.com
3 Tips for Getting Serious About Social Analytics, www.socialbakers.com
5 Steps for Setting a Foundation for Social Media Amplification, www.adweek.com
6 Things We All Need to Stop Doing on Social Media Now, unbounce.com
8 Tips To Help Improve Your Google+ Profile, authoritylabs.com
How Major Events, Viral Trends Impact Facebook’s Ads Auction Market, www.adweek.com
How to Engage and Retain New Customers with Email and Social Media, blogs.constantcontact.com
How to Implement a Loyalty Program Using Social Media, www.socialmediaexaminer.com
How to Use Facebook Organic Post Targeting, www.socialmediaexaminer.com
Increasing Your Exposure with LinkedIn Publisher, www.compukol.com
Is Facebook about to open Messenger to content producers, brands?, econsultancy.com
Social growth stalling, Facebook wants to become your bank, digiday.com
Social media and the workplace: The Do’s, Don’ts and Definitely Nots!, www.branded3.com
The Definitive List of Social Media Marketing Tools, www.razorsocial.com
The Social Media Opportunity Most Businesses Miss (Do You?), heidicohen.com
Twitch accounts were compromised, passwords for all users reset, thenextweb.com
Victoria’s Secret and Sephora Are Already Using Instagram’s New App, www.adweek.com
Video
How to Use Facebook Native Video to Build Your Audience, www.ryanhanley.com
Video Content Marketing: Pros, Cons, Examples and Best Practices, www.toprankblog.com
Why Meerkat may have an edge over Instagram and Vine for brands, www.mobilemarketer.com
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