Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Callaway Teams With Dude Perfect For Epic Golf Stunt Social Campaign
The golf brand tapped the web celebs to create engaging content around its new clubs.
The Big News From Apple’s Event Today: TV, MacBook And Watches Aplenty
All over Techmeme are dozens of articles detailing Apple’s product announcements today. While there were many little announcements, the big news falls into three buckets: Apple TV, new MacBook and Apple Watch.
Top 10 YouTube Video Ads In February: Super Bowl Spots Make Up More Than Half The List
Of the three remaining spots, two were GoPro ads generating more than 10 million combined views.
Google Adapting Android To Virtual Reality To Compete With Facebook
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal.
UK Readying 25 Percent “Google Tax”
European governments for some time have been trying to collect more tax revenue from US based tech companies. A so-called “diverted profits” tax, popularly known as the “Google tax,” is being included in the forthcoming budget proposal in the UK.
How To Create A Content Marketing Culture At Your Company
Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing.
Check Out The All New SMX Advanced Agenda; Join Us In June 2-3 In Seattle
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Engine Land’s – SMX Advanced. The agenda is now posted!
Smartphone Penetration Grows To 76 Percent In US — Report
The latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an increase in smartphone ownership and Pinterest’s entry into the top 15 apps list.
The Web Of Streams
What do Instagram, BuzzFeed & Yahoo all have in common? They’re part of the “stream revolution” flowing content and ads to readers.
AdWords On-The-Go With New Android App
The new mobile app is available for download in the Google Play store.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Meet The SEOs: Up Close @SMX West 2015
Meet The Search Engines: Up Close @SMX West 2015
Google Says They May Flag Broken Security Certificates In The Search Results
SEO Nightmare: When NoIndex Goes Bad
Check Out The All New SMX Advanced Agenda; Join Us In June 2-3 In Seattle
International Women’s Day Google Logo Featured Worldwide
Online Marketing News From Around The Web:
Analytics
14 Important Marketing Metrics For Startups, www.searchenginejournal.com
At Unilever, Engagement Metrics Drive Brand Equity, adexchanger.com
Data Predictions for Marketing Success, thedma.org
Blogs & Blogging
Blog Post Idea: Answer a Beginner Question, www.problogger.net
How To Lower Your Bounce Rate With Interesting Blog Content, www.searchenginepeople.com
Business Issues
MySpace – what went wrong, www.theguardian.com
The Payment Start-Up Square Expands Its Reach Into Small Businesses, New York Times
Content Marketing
‘Brand Voice’ Doesn’t Mean What You Think It Means… But You Still Need One, contently.com
10 Ways to Make Your Content More Shareable, smallbiztrends.com
3 Marketing Lessons From Tinder, contently.com
4 Steps to Creating Authentic Stories Your Customers Will Want to Read, contentmarketinginstitute.com
5 Reasons You Need a Partner for Your B2B Content Marketing Program, www.komarketingassociates.com
Become One With Your Ideal Audience, www.jeffkorhan.com
Five more examples of interesting content from “boring” businesses, econsultancy.com
How to Promote Your Most Prestigious Content, smallbiztrends.com
Conversion Optimization
How Different Traffic Sources Impact Your Conversion Rates, blog.crazyegg.com
How Landing Pages Convert Visitors into Educated Buyers, www.practicalecommerce.com
Copywriting, Design & Usability
Empowering Your Users with Universal Design, www.usertesting.com
The New Watchword in Publisher Redesigns: ‘Viewability’, adage.com
Domaining
Europeans digging new gTLD more than Americans?, domainincite.com
E-Commerce
Etsy gets a patent covering streaming interactive online shopping, www.internetretailer.com
Why newly founded online retailers are growing so fast, www.internetretailer.com
Email Marketing
25 Comical Subject Lines That’ll Make You Crack a Smile, www.verticalresponse.com
Authentication 101 – The Fundamentals, blog.returnpath.com
Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox), unbounce.com
Email Marketers Need to Pay Attention to the Apple Watch Announcement – Here’s Why, blog.movableink.com
General Internet Marketing
How CMOs Feel About the Year Ahead, www.marketingprofs.com
New research reveals consumers want personal experiences and control over their online personas, advertising.microsoft.com
Programmatic Advertising Price Index, www.adweek.com
The Modern Face of Marketing, www.compukol.com
Internet Marketing Industry
CBS Unveils Charity App Sponsored By Toyota, blogs.wsj.com
DialogTech Announces Adobe Marketing Cloud Integration, www.dialogtech.com
How-To Guide: TV Tracking with Adobe Analytics, wywy.com
Kenshoo Releases Industry’s First Mobile App for Campaign Management, kenshoo.com
Searchmetrics Helps Adobe Experience Manager Users Build Superior Web Content, www.realwire.com
Mobile/Local Marketing
Google is reportedly working on a virtual-reality version of Android, www.theverge.com
10 Apps That Will Make You More Creative, contently.com
How SMS and Mobile Sharing Will Play An Important Role In Mobile Marketing, medium.com
Six useful mobile marketing case studies, econsultancy.com
StubHub, Spotify partnership aims for more personalized mobile experience, www.mobilecommercedaily.com
What’s on the Horizon for Mobile?, www.emarketer.com
With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint, www.adweek.com
Social Media
10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising, www.jeffbullas.com
2015 Small Business Social Media Trends [Research], heidicohen.com
30 LinkedIn Social Selling Sales Triggers, marketingthink.com
5 Problems with How Marketers Use Social Analytics, simplymeasured.com
5 Ways to Get 10x More Retweets on Twitter, www.searchenginejournal.com
68% of Millennials follow luxury brands on social media, www.luxurydaily.com
7 Tips for Consistent Branding on Twitter, www.adweek.com
7 Visual Ideas That Will Increase Your Social Engagement, www.socialmediaexaminer.com
Confessions From a Reddit Junkie and Why You Should Care, contentmarketinginstitute.com
Facebook Is Shutting Down FriendFeed, recode.net
New Research Reveals Instagram Users Like to Shop, www.socialmediaexaminer.com
Social Marketing Tools That Build Your Reach and Credibility, smallbiztrends.com
Social Media 101: How to Create Engaging Content, www.searchenginejournal.com
Telling Brand Stories in High-Growth Countries, www.facebook.com
TweetDeck: How to Use TweetDeck for Twitter Management, www.razorsocial.com
Twitter acquires Periscope for a ‘sizable’ amount, Business Insider
Twitter’s new plan to placate Wall Street, qz.com
What Facebook, Instagram, Twitter And WeChat Look Like On The Apple Watch, techcrunch.com
Where Social Media and Reality TV Collide, www.convinceandconvert.com
Why Are Social Engagement Metrics Useful?, www.stonetemple.com
Why People Unfollow Brands on Social Media, www.adweek.com
Video
‘Me’-Centric Video Strategies For The ‘Me’ Generation, MediaPost
Here’s Twitter’s Video Strategy to Hook Brands at SXSW, www.adweek.com
How Everyday People are Building Businesses on YouTube, smallbiztrends.com
Web-Video Newcomers Undercut YouTube, www.wsj.com
YouTube tests a new search bar, allgoogletesting.blogspot.com
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