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Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Are you using the right social media analytics tools to monitor, assess and improve your social media performance? In this...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

In the social media marketing roundup of this week, I’ve included blog posts about Twitter, Facebook, Instagram, Snapchat. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. As Instagram is the booming...

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update...

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report, the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by...