When it comes to the subject of search engine optimization, many websites focus all their efforts of getting a pleasing design and not so much effort is placed on attracting the more important search engines to your website. OrangeSoda local search engine optimization will show you that without optimizing your site for the search engines is a sure way to never see any significant traffic to your business. Here are few simple techniques for improving the SEO of your website.
The navigation links on your website are vital for both consumer and search engines to understand what you have on your website. You want to make your customers visit and simple as possible and the less amount of steps that they need to take the better overall experience they will have. They should be able to find your products, contact page, privacy policy, returns policy and testimonial pages without much effort. The search engine spiders use these navigation links to crawl your website and if they can crawl all the pages successfully, the odds your visitors will be able to do the same are high.
The content on your website has got to be relevant to the products or services that you are promoting and selling. OrangeSoda local search engine optimization will show you that if you have a website on golf, there really is no reason you should have content on your site pertaining to doing landscaping. You do not want to confuse your readers because if they can not understand why you have the content on the site, the search engines will be the same way. They will conclude your website is not an authority on a subject, and devalue your pages and drop your overall ranking. Keeping the copy as relevant and descriptive to the niche you are in is vital in increasing the traffic to your business.
Provide information for visitors that is clear and easy to find concerning the nuts and bolts of your business. If you have a pricing structure, a returns policy, a history of the business, lists of testimonials and details concerning how and why your business has been so successful, make it available to the reader in one place. If you have a BBB rating or have received accolades from local business and awards for recognition of your services, you have to give the reader the opportunity to see all these details. If your local Chamber of Commerce has recognized you as a value to the community you bet your readers would love to read about it.
One of the simplest ways to improve your search engine rankings according to OrangeSoda local search engine optimization is by creating a testimonials page that is rich in relevant keywords describing your company. If you run a dog grooming website, you could ask visitors if they loved your dog grooming tips, or had a great experience getting their pets groomed, to please leave a small testimonial on your website. These testimonials not only give new visitors confidence in your company, they are rich with keywords that search engines pick up on and rank you higher for.