Architects: DH Liberty
Location: Warner Street, London, UK
Design Team: Dara Huang, Ryan Day, Remo de Angelis and Lisa Hinderdael
Area: 100 sqm
Year: 2013
Photographs: Quintin Lake
Client: AnalogFolk
Cost: around £120k
From the architect. Design Haus Liberty is a newly established architectural firm based in Westbourne Grove Nottinghill. Dara Huang, has established an architectural firm fusing together her talent’s in art and architectural design. She has already established a great client list featuring Samsung and her past experience includes the new development of the Tate Modern in London and Manolo Blahnik stores worldwide.
Converting a 10,000sq. ft advertising agency called Analog Folk in Shoreditch was one of DH Liberty’s first projects. Design Haus Liberty took on the task of injecting sculptural modernism into a traditional London Building. The design at DH Liberty opened up the building into a large, industrial loft-like working space. Adding in a Mezzanine floor to enhance the space in the building, a new staircase and adding a new glazed façade.
The Analog Folk advertising agency hoped to incorporate their company ethos throughout DH Liberty’s designs. Analog Folk’s goal was to build an advertising agency that captures traditional methods people receive information but also taps in to new digital information technologies. Design Haus Liberty defined the goal architecturally by using reclaimed “found” objects and giving them a new life in the Analog Folk office. Bespoke items included a scaffolding library with telephone booths concealed inside and reclaimed doors digitally water-jet cut. Using recycled bottles and digital applications such as scripting and 3d computer programs, DH Liberty injected old bottles into a tremendous work of chandelier lighting.
Analog Folk / DH Liberty originally appeared on ArchDaily, the most visited architecture website on 03 Apr 2014.
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