Charged with the exciting task of creating an innovative application for Banco Sabadell (Bank of Sabadell), the team at AT Comunicació initially put together a digital publication solely for iPad using Adobe Digital Publishing. However, following a change in the bank’s objectives, there became a need to envisage the application on multiple platforms. Lluís Beltran, head of Digital Production, describes how they were able to put this into action by switching to the Aquafadas Digital Publishing System.
The digital advertising agency, AT Comunicació, based in Barcelona, prides itself on searching for the newest and best opportunities in promoting their clients’ products and services. One such client, Banco Sabadell, wanted to provide customers with a guide on their available pension schemes. The decision was made to create a digital publication in order to present all the detailed information in a clear, concise and user-friendly format.
The digital application was successfully produced solely for iPad. However, the bank then saw the benefit of providing the same information across multiple platforms to expand the level of diffusion to clients. The team at AT Comunicació found that the Aquafadas Digital Publishing System was a more suitable solution and so took the steps to migrate from Adobe.
‘The Aquafadas Digital Publishing System offers the ability to publish to all devices and systems’ explains Lluís Beltran. Along with the straightforward conversion to smartphone and tablet, iOS and Android, Aquafadas tools allowed for the same enrichments to be included in the app as well as offering much more. To complement the simple yet stylish format for the pension guide, the team atAT Comunicació enhanced the bank’s digital publication with helpful pop-ups, scrollable content to expand on certain information, action buttons for interactivity and dynamic HTML5 content for a more innovative design.
The end result is an elegant digital publication that is perfectly tailored for viewing on both iOS and Android, for smartphones and tablets. This multi-platform approach allows for as many of Banco Sabadell’s clients and prospective clients as possible to easily access pension plan information.
‘This is the first Pension Plan Guide made by a Spanish financial institution available on the AppStore’ Lluís explains. ‘It was also the first digital publication made by our client as a “test”. Now we definitely think this is the future of digital advertising.’
The success of the application means the bank will be keeping digital as part of its marketing strategy and will be looking to expand to other publications in the future.
‘Our client is satisfied and would like to proceed to make more digital publications.’
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