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Press releases provide many benefits to your business. They are great for SEO and can quickly get news of your app out to hundreds or thousands of people. Many websites across many genres routinely pick up press releases and re-post them to their audiences automatically. You may post a single press release, but it may get re-printed thousands of times!
Ideally, you want your press release to get picked up by a major news website such as those mentioned above. In this case you should submit your press release directly to their editorial departments. This can be tricky; as such contact information is not always easy to come by. While many press release distribution services offer free distribution to small websites, to get your press release on the desk of major influencers in your niche you’ll need to pay a premium fee, but this can be well worth it. Having your app covered on a top website like Mashable could launch your download numbers into the stratosphere.
In this Google search result you can see a press release from APPSPIRE.me picked up and reprinted over a thousand times.
A few of the more popular press release distribution services are:
APPSPIRE.me (specializing in mobile app marketing, of course!)
PRWeb
PRLog
PR Newswire
PRMac
… more on how to get attention from the media in next week’s blog!
To read the full text, check out our complete e-book guide to mobile app marketing.