EatFirst (www.eatfirst.co.uk) Rocket Internet’s new food delivery service, launches today in the City of London. Combining high-quality food with lightning-speed delivery, the new business goes far and beyond traditional services. The service will be available in the City of London, starting at its launch. For £ 7, EatFirst not only provides the customer with a freshly prepared lunch, but also with lightning-fast delivery, all within 15 minutes of the order being placed. Users pay for their order with a credit or debit card through the app.
London, 28th of August 2014 – EatFirst (www.eatfirst.co.uk) Rocket Internet’s new food delivery service, launches today in the City of London. Combining high-quality food with lightning-speed delivery, the new business goes far and beyond traditional services. The service will be available in the City of London, starting at its launch. For £ 7, EatFirst not only provides the customer with a freshly prepared lunch, but also with lightning-fast delivery, all within 15 minutes of the order being placed. Users pay for their order with a credit or debit card through the app.
“We really believe that everyone should be able to eat well, even if they don’t have time to cook. In a vibrant and fast-paced city like London, eating well and eating fast is a constant struggle and more often than not, the only alternatives are unhealthy, low-quality take-aways. With EatFirst, we aim to revolutionise the food delivery market by not only providing healthy meals, but also delivering them faster than your average service”, says Rahul Parekh, co-founder of EatFirst. Underlining the potential of Eatfirst, he explains the reasoning behind their endeavor: “The food delivery market is rapidly expanding in the UK but alongside this, health and fitness concerns have been on the rise. At EatFirst, we believe that we can tip the balance in favour of a healthier and more varied diet. We like to think of our meals as ‘honest food’: fresh, diverse, tasty and always fairly priced.”
Britain remains a nation of fast-food addicts, according to a study conducted by OnePoll. A typical Brit spends more than a third of their entire food budget on fast-food with Britain as a whole spending a whopping £30 billion on takeaways every year. One in four of those surveyed cited laziness as the main reason for their takeaway habit and another 13 percent claimed they simply don’t have the time to cook.
How we do it
Unlike traditional food delivery services, EatFirst offers both lightning-fast delivery and high-quality meals. Customers can access EatFirst through the iPhone App or website and choose from a daily-changing menu of two meals, freshly prepared by one of EatFirst’s professional chefs, lead by Executive Chef Jane Tran who alongside a solid background in Michelin starred restaurants across the globe, also adds a touch of motherly love to every recipe. All ingredients are freshly picked, and sourced only from trusted and tested partners. Within 15 minutes of the order being placed, EatFirst will deliver the meal right to the customer’s home, office or street location.
Who is EatFirst for?
EatFirst is for all those who struggle to find the time to prepare their own meals, but do not want to give up eating well. It is for professionals who need a convenient way to eat without disrupting their busy lives, and for busy parents who care about the quality of the food served to their children. In other words, EatFirst is for all those with a high awareness of a healthy lifestyle and an appreciation for fast, convenient food delivery.
About EatFirst
EatFirst’s team is led by Rahul Parekh, Humberto Ayres Pereira and Torben Schulz. EatFirst is supported by Rocket Internet, the world’s largest Internet platform outside of China and the United States, which, alongside Zalando, Groupon International and eDarling, has built many successful Internet companies worldwide. EatFirst is currently active in London and will launch in other markets in the near future.
View full press release