Samsonite, the world’s largest luggage brand for over 100 years, appoints four high-profile bloggers and digital influencers as their new brand ambassadors. Shini Park (Park & Cube), Zina Charkoplia (Fashionvibe), Emanuele D’Angelo (Livin' Cool) and Mirjam Schuster (Mija), will travel the world equipped with various Samsonite products and share their travel experiences on the online fashion platform Fashiolista. Along with charting their exciting journeys on the dedicated Samsonite page through this worldwide fashion platform, they will detail their travels on their own prestigious blogs and to their large followers on social media.
Each blogger will voyage to a destination of their choice, equipped with practical and stylish Samsonite products suitable to help with their travel needs. Representing a different theme (design, fashion, business and outdoor), the Samsonite products have been picked to seamlessly fit in with their lifestyle and showcase the versatile range of travel solutions that Samsonite offers. Prior to each trip, the bloggers will film informative and fun ‘How to Pack’ videos presenting their Samsonite products and providing useful tips and advice.
Shini Park is a graphic designer and author of the highly successful Park & Cube blog who will epitomise the ‘design’ theme. Currently living in London, Shini will embark on an ambitious trip to Asia. The Barcelona girl, Zina Charkoplia, signifies the ‘fashion’ theme and is the master-mind behind Fashionvibe. This certified ‘It-Girl’ will travel to New York for Fashion Week documenting the latest trends to sashay across the catwalk. Representing ‘business’ is the author of Livin' Cool; Emanuele D’Angelo. Already a renowned Italian photographer, he will travel to France to shoot at Paris Fashion Week. Finally, Mirjam Schuster is the outdoor enthusiast and founder of Mija blog who will be representing ‘outdoor’. Currently based in Munich, she'll be adventuring to Austria to hit the slopes on a ski resort.
"We are thrilled to partner with Fashiolista, the largest online fashion & lifestyle community worldwide, on this exciting initiative," said Edouard Wattel, Director Communications Europe. "As a company, we pride ourselves on innovation and feel that each of the selected bloggers is a digital trendsetter who will let their fans discover our great products and inspire them to explore the world further."
"We are very happy to be part of such a dynamic collaboration and hope with the help of Samsonite, our four blogger friends will do what we continue to do best: inspire people," noted Emilie Sobels, Fashion Director Fashiolista. "It is an ambitious and creative undertaking in which everyone can find something for themselves; from useful styling tips to exciting contests, all packed with good fun!"
Reporting on their adventures when on their trips, the brand ambassadors will compile a travel diary capturing their looks and styling tips. Members of Fashiolista can follow the event on a special Samsonite event page and add items they 'love' to their own Fashiolista profile. Following the ‘How I Pack My Samsonite Bag’ video tutorials from the bloggers, there will also be a ‘Pack Your Samsonite Bag’ contest where Fashiolista members can enter to win a Samsonite suitcase set and a €250 voucher to Asos.com. Two lucky winners will be selected.
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